Cansu Dagbagli Ferreira tomonidan Zona Primary Function: Brending va qadoqlash

Cansu Dagbagli Ferreira tomonidan yaratilgan Zona Primary Function: Brending va qadoqlash — Reklama, Marketing va Kommunikatsiya Dizayni tanlov toifasida nufuzli 2026 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushReklama· 2026

Zona Primary Function: Brending va qadoqlash

muallif: Cansu Dagbagli Ferreira

Mijoz: Cansu Ferreira

Reklama toifasida A' Design Award Kumush Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#181114 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Zona Primary Function: Brending va qadoqlash haqida

Book Text: Zona — Angolaning birinchi hard seltzeri bo'lib, mahalliy merosni zamonaviy estetika bilan bog'laydi va Huambo buloqlari hamda Okavango daryosidan ilhomlangan brend identifikatsiyasiga ega. Dizayn zamonaviy, jasur estetikaga asoslangan bo'lib, e'tiborni jalb qilish uchun monoxromatik mevali ranglar palitralari va geometrik ikonkalardan foydalanadi. Maxsus ishlangan logotip yashirin suv sachrashini o'z ichiga oladi, bu hayot mohiyatini va daryolar oqimini ramziy ifodalaydi. Yorqin ranglarni toza, oq asosli kompozitsiya bilan birlashtirgan holda, Zona yangi, ko'tarinki vizual tajribani taqdim etadi va o'z ildizlarini yosh, dizaynga yo'naltirilgan nuqtai nazar orqali nishonlaydi.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Zona Primary Function: Brending va qadoqlash A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Zona Primary Function: Brending va qadoqlash ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Zona Primary Function: Brending va qadoqlash ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Zona is the first hard seltzer brand of Angola, bridging local heritage with a contemporary aesthetic. The identity is defined by a "flow" concept, utilizing a hidden water splash symbol within the logotype. Each flavor is identified by a unique geometric icon and a monochromatic palette derived from the fruit's internal and external colors. This system creates a high-impact, clean look that communicates premium quality while remaining approachable and energetic for a young demographic.
O'lchamlar va qadoqlash: Aluminium 330 ml drink cans
Teglar: drink, alcohol, colorful, cocktail, angola, fruits
Ishlab chiqarish texnologiyasi: Design printed directly on the cans with Pantone system inks.
Dizayn muammosi: The primary challenge was introducing an entirely new product category: Hard Seltzer to a market while ensuring it felt authentically Angolan without relying on visual clichés. Balancing the constructive narrative of the brand's mission with the functional requirements of beverage packaging was critical. We overcame this by using the river metaphor, a symbol of life and unity, to create a sophisticated logotype and icon system that feels both globally competitive and deeply rooted in the local landscape of Huambo.
Tadqiqot: Type: Market and Cultural Ethnographic Research. Objectives: To establish the first hard seltzer identity in the Angolan market. Methodology: Analysis of local fruit profiles and water-source symbolism. Tools: Color theory mapping and competitive visual audits. Participants: Local youth and community stakeholders. Results: Identified a gap for a wellness-oriented, low-alcohol beverage with local roots. Insights: Users preferred minimalist, non-busy designs that emphasize "freshness." Impact: The research influenced a visual language that promotes Angolan origins as a mark of premium quality.
Ilhom: The design is inspired by the life-giving springs of Huambo, which feed the Okavango River and sustain a diverse ecosystem. This "spirit of beginnings" and the concept of rivers as connectors served as the foundation for the brand. The geometric icons represent the structured yet fluid nature of water systems. Culturally, the brand draws from the vibrant energy of modern Angola, seeking to create a constructive and uplifting narrative that fosters positive community impact.
Loyiha muddati: 6 months, Angola, USA and France
Ish jarayoni: The design process utilized a "Diverge and Converge" methodology to translate ecological concepts into a modern branding system. Initial sketches explored fluid river patterns, which were then refined into precise geometric symbols using Adobe Illustrator. A dual-tone color strategy was developed to ensure flavor distinction and shelf-standout. High-fidelity 3D renders were created in Adobe Dimension/Photoshop to simulate light-play on the metallic cans and test the visibility of the textured "a" logotype in real-world environments.