Unou Jikenn, Inc. tomonidan Kokorozashi Mirror Korporativ identifikatsiya belgisi

Unou Jikenn, Inc. tomonidan yaratilgan Kokorozashi Mirror Korporativ identifikatsiya belgisi — Reklama, Marketing va Kommunikatsiya Dizayni tanlov toifasida nufuzli 2026 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaReklama· 2026

Kokorozashi Mirror Korporativ identifikatsiya belgisi

muallif: Unou Jikenn, Inc.

Mijoz: Mitsui & Co., Ltd.

Reklama toifasida A' Design Award Bronza Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

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Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Kokorozashi Mirror Korporativ identifikatsiya belgisi haqida

Kokorozashi Mirror — Mitsui & Co., Ltd. kompaniyasi uchun yaratilgan korporativ identifikatsiya belgisi o'rnatmasi. Ushbu belgi kompaniya bosh ofisiga tutashgan bekat yo'lagida joylashtirilgan. Xodimlar va ish joyi manzaralari aks etgan fotosuratlar o'nta biznes bo'linmasini ifodalaydi. Tasvirlar ustiga qo'lda yozilgan xabarlar har bir bo'linmaning intilishlarini ifoda etadi. Yo'lakning oxirida ko'zgu o'rnatilgan bo'lib, unda brendning "Hammasi Kokorozashi bilan boshlanadi" degan shiori aks ettirilgan. Tomoshabinlar xabar bilan birga o'z aksini ham ko'radilar, bu esa ularni shaxsiy mushohadaga undaydi.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Kokorozashi Mirror Korporativ identifikatsiya belgisi A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Kokorozashi Mirror Korporativ identifikatsiya belgisi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Kokorozashi Mirror Korporativ identifikatsiya belgisi ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: This display visually expresses the roles and values of each business division, based on Mitsui & Co.'s brand tagline: It all begins with Kokorozashi. Unique to this display is the use of mirrors. The use of an innovative display mirror with the theme It all begins with Kokorozashi provides employees with a unique opportunity to reflect on their own aspirations in the context of their work. And it also shows other passersby that Mitsui & Co. is a company that values its people's aspirations.
O'lchamlar va qadoqlash: Mirror Signage: Width 1377 mm x Depth 3 mm x Height 1030 mm.
Business Unit Signage: Width 1377 mm x Depth 3 mm x Height 1030 mm.
Teglar: OOH, Out of home, Advertising, CI, Corporate Identity, Signboard, Station sign, Mirror
Ishlab chiqarish texnologiyasi: This PR display can communicate a variety of messages reinforcing the overall theme of Kokorozashi. The layout is unified so the different messages are easy to read. By using handwriting, the concept is personalized and individualized.
Dizayn muammosi: The greatest challenge was inspiring Mitsui & Co. employees to reflect on their own Kokorozashi. Conventional signage offers merely a passive viewing experience. However, by having viewers superimpose their reflections over the concept It all begins with Kokorozashi displayed on a mirror, we created a natural catalyst for them to question their own aspirations. This transformed a one way message into an interactive experience.
Tadqiqot: To visualize the brand tagline Kokorozashi, we expressed the aspirations of Mitsui & Co.'s 10 business divisions through handwritten messages. The aim was to convey that the company values personal aspiration, and to communicate the diverse range of its businesses. We developed a spatial design featuring the brand tagline on mirrors and the aspirations of the business divisions, reconstructing the station passage into a narrative space for visitors to experience the corporate values.
Ilhom: As a global trading and investment company, Mitsui & Co. faces the challenge that its wide range of businesses makes it difficult for many people to understand what exactly it is and its people do. Images of employees and workplace scenes are overlaid with messages articulating the Kokorozashi of each business division, followed by the reflection of the person looking into the mirror and the message. It symbolizes the inner drive needed to turn aspirations into reality.
Loyiha muddati: Published: August 28, 2025 to Present in Tokyo, Japan.
Ish jarayoni: The placement of the displays is arranged according to the natural flow of traffic to maximize impact. There are messages from 10 different employees one after the other. The brand tagline comes last in the mirror. This allows passersby to get a sense of each business division's aspirations. The mirror and its message make a connection to them personally, to their own lives. It all begins with Kokorozashi.
Jamoa a'zolari: Art Director: Daichi Takizawa
Graphic Designer: Daichi Takizawa
Photo Editor: Akira Sudo
Photographer: Fumio Doi
Photographer: Takumi Ota
Producer: Masayo Tachibana
Producer: Yuki Ito
Producer: Shiori Kusabe
Planner: Shota Takei
Planner: 502 Tanaka
Planner: Kurumi Kamata
Media Agency: Metro Ad Agency Co., Ltd.
Creative Director: Kashiwa Sato
Rasm mualliflari: Images 1 to 5: Photographer Takumi Ota.
Video Credits: Director, Cinematographer and Editor Yuki Nobue.