Kazuo Fukushima and Aya Tanaka tomonidan Heritage Wrap Beverage Packaging Asosiy vazifa: Ichimlik qadoqlash

Kazuo Fukushima and Aya Tanaka tomonidan yaratilgan Heritage Wrap Beverage Packaging Asosiy vazifa: Ichimlik qadoqlash — Qadoqlash Dizayni tanlov toifasida nufuzli 2026 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushQadoqlash· 2026

Heritage Wrap Beverage Packaging Asosiy vazifa: Ichimlik qadoqlash

muallif: Kazuo Fukushima and Aya Tanaka

Mijoz: Meiji China Investment Co.,Ltd.

Qadoqlash toifasida A' Design Award Kumush Mukofoti g'olibi

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Dizayn

Heritage Wrap Beverage Packaging Asosiy vazifa: Ichimlik qadoqlash haqida

Kitob matni: Ushbu ichimlik qadoqlash dizayni klassik qora choy lattesini zamonaviy grafik ifoda orqali qayta talqin qiladi. An'anaviy bezak motivlari uzluksiz o'rama naqshga abstraksiya qilingan bo'lib, bu barcha burchaklardan ko'rinuvchanlikni oshiradi va ritmik vizual oqim yaratadi. Tuzilgan markaziy yorliq aniqlik va ierarxiyani o'rnatadi hamda bezakli boylikni o'qilishi bilan muvozanatlashtiradi. Dizayn nafis, ammo sodda taassurot qoldiradi, turli xil chakana savdo muhitlarida kuchli javon tanilishi va vizual izchillikni ta'minlaydi.

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A' Design Award Kumush Mukofoti haqida

Heritage Wrap Beverage Packaging Asosiy vazifa: Ichimlik qadoqlash A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Heritage Wrap Beverage Packaging Asosiy vazifa: Ichimlik qadoqlash ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Heritage Wrap Beverage Packaging Asosiy vazifa: Ichimlik qadoqlash ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Heritage Wrap is a beverage packaging design that reinterprets a classic black tea latte through a contemporary graphic system. Traditional decorative motifs are transformed into a continuous wrap pattern that enhances shelf impact while preserving clarity and hierarchy. A structured central label anchors the composition, balancing rich visual expression with functional legibility across multiple retail orientations.
O'lchamlar va qadoqlash: Carton package: approx. 65 mm (W) x 65 mm (D) x 160 mm (H).
Capacity: 300 mL.
Materials include laminated paperboard carton, plastic screw cap, food-grade internal coating. All specifications follow metric ISO standards.
Teglar: Packaging design, Beverage packaging, Tea drink, Cultural pattern, Graphic identity, Retail design, Chinese market, Contemporary heritage
Ishlab chiqarish texnologiyasi: The packaging is produced using high resolution offset printing on laminated paperboard cartons. Multi color pattern layers were carefully calibrated to ensure color consistency and alignment across folded surfaces. Matte coating is applied to improve tactile quality and reduce glare, while standard recyclable carton materials support large-scale production.
Dizayn muammosi: The primary challenge was balancing decorative richness with clarity in a compact beverage format. Traditional motifs risked visual overload when applied to small surfaces and folded cartons. Through repeated iteration, scale adjustment, and layout control, the design achieves visual energy without compromising legibility, production feasibility, or retail performance.
Tadqiqot: Type of Research: Applied design research.
Objectives: Modernize a traditional beverage visual identity.
Methodology: Visual analysis, pattern studies, packaging tests.
Tools: Market benchmarking, prototyping, print trials.
Participants: Designers and brand stakeholders.
Results: Strong shelf recognition and visual differentiation.
Impact: Reinforced brand presence through culturally adaptive design.
Ilhom: The design was inspired by the challenge of presenting a familiar tea based beverage in a way that feels both contemporary and culturally grounded. Research into traditional textile and ornamental patterns informed a modern reinterpretation that avoids nostalgia. The goal was to translate heritage into rhythm, color, and structure that resonate with today’s urban consumers.
Loyiha muddati: The project started in December 2024 in Shanghai and was completed in February 2025. It was developed for Meiji China and launched commercially in the Chinese market in 2025 through nationwide retail distribution channels.
Ish jarayoni: Consumers interact with the packaging primarily through visual recognition. The all around pattern creates immediate shelf visibility from any angle, while the framed label provides clear product information at first glance. The screw-cap carton supports easy opening, resealing, and comfortable single hand use in everyday consumption scenarios.
Jamoa a'zolari: Creative Director: Kazuo Fukushima, Graphic Designer: Aya Tanaka and Account Director: Xu Xuehua
Rasm mualliflari: SHANGHAI NO PROBLEM BRAND DESIGN CO.LTD