Li Xiang tomonidan Top Toy Flagman Do'kon Interyer Dizayni

Li Xiang tomonidan yaratilgan Top Toy Flagman Do'kon Interyer Dizayni — Ichki Makon va Ko'rgazma Dizayni tanlov toifasida nufuzli 2026 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushInterer· 2026

Top Toy Flagman Do'kon Interyer Dizayni

muallif: Li Xiang

Mijoz: Top Toy

Interer toifasida A' Design Award Kumush Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

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Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Top Toy Flagman Do'kon Interyer Dizayni haqida

Top Toy — Shanxaydagi Nanjing Sharqiy yo'lida joylashgan global flagman do'konning interyer dizaynidir. Do'kon o'yinchoq qadoqlari va klassik o'yin konsollaridan ilhomlangan o'yinlashtirilgan fazoviy tildan foydalanadi. Fasad blister qadoqni eslatadi, zinapoyalar esa o'yin darajalari kabi joylashtirilgan. Rang-barang qahramonlar zonalari, qahvaxona nuqtalari va qurilish bloklari tadqiqotga yo'naltiruvchi sahnalarni shakllantiradi. Modulli konstruksiya va yorqin ranglar o'yinqaroq mavzuni qo'llab-quvvatlaydi. Dizaynning maqsadi — jismoniy chakana savdoni barcha yoshdagi tashrif buyuruvchilar uchun interaktiv va hissiy jihatdan jozibali qilishdir.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Top Toy Flagman Do'kon Interyer Dizayni A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Top Toy Flagman Do'kon Interyer Dizayni ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Top Toy Flagman Do'kon Interyer Dizayni ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Top Toy global flagship store in Shanghai redefines retail with gamified spatial design, turning shopping into immersive play. Inspired by toy packaging and retro consoles, it blends modular construction, bold colors, and IP interaction to spark cross-generational resonance. The design enhances visual impact, streamlines exploration, and fosters emotional engagement — transforming a store into a spatial game world.
Teglar: interior, retail
Tadqiqot: On Nanjing East Road, which represents a typical urban block, Top Toy’s first global flagship store in Shanghai infuses the commercial atmosphere with a sense of ease and humor through the spontaneity of play. This breaks away from the stern and rigid nature of traditional commercial architecture and creates a relaxing and delightful interactive space for consumers using a gamified spatial language. As the first flagship project in the brand's global strategy, the store not only serves as a pioneering initiative but also undertakes the mission of driving commercial innovation through design and reshaping the consumer experience.

Grounded in keen commercial insights, the designer integrates the concept of "gamification" throughout the spatial design, creating an immersive space that is both a benchmark for the brand and forward-looking in its commercial approach. This provides a new solution for the transformation and emotional upgrade of physical retail.
Ilhom: Inspired by the aesthetics of classic gaming consoles and the joy of play, the design draws on collective memories across generations. It reimagines the gaming world into a tangible experience, blending nostalgia, youth culture, and IP narratives. The aim was to emotionally reconnect users to the physical retail space, and create an interactive, story-rich, gamified journey for all ages.
Loyiha muddati: The project is located on Nanjing East Road, one of Shanghai’s most iconic commercial streets, and officially opened to the public in January 2025 as the brand’s first global flagship.
Ish jarayoni: The space invites people to explore like players in a game. From entering the “blister package” façade to navigating staircases like game levels, each area is a scene with missions and rewards. Colorful IP zones, coffee spots, and building blocks create moments of discovery. It feels playful and intuitive—visitors don’t just shop, they play, connect, and remember.
Rasm mualliflari: SFAP