Rodolpho Henrique tomonidan Serasa Digital Mobil Ilova

Rodolpho Henrique tomonidan yaratilgan Serasa Digital Mobil Ilova — Mobil Texnologiyalar, Ilovalar va Dasturiy Ta'minot Dizayni tanlov toifasida nufuzli 2025 A' Design Award Temir Mukofoti mukofotining yuqori baholangan g'olibidir.

TemirMobil· 2025

Serasa Digital Mobil Ilova

muallif: Rodolpho Henrique

Mijoz: Serasa

Mobil toifasida A' Design Award Temir Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

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A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

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Dizayn

Serasa Digital Mobil Ilova haqida

Serasa milliarddan ortiq shaxslar uchun kredit reytingi ma'lumotlarini yig'adigan va tuzadigan kredit hisobot agentligidir. Ushbu loyiha mavjud B2B platformasini foydalanuvchi ehtiyojlariga kuchli e'tibor qaratgan holda qayta ishlab chiqishga mo'ljallangan edi. Mahsulot nuqtai nazaridan maqsad mijozlarni qo'llab-quvvatlash so'rovlarini kamaytirish va konversiya darajasini oshirish edi. Asosiy qiyinchilik B2B platformasini kredit xizmatlariga ishonch hali keng tarqalmagan sohada foydalanuvchiga yo'naltirilgan nuqtai nazardan qayta tasavvur qilish edi.

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A' Design Award Temir Mukofoti haqida

Serasa Digital Mobil Ilova A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Serasa Digital Mobil Ilova yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Serasa Digital Mobil Ilova puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Serasa is a consumer credit reporting service. They collect and aggregate information on over one billion people's credit scores. The main goal of this project was to redesign the existing B2B platform, applying a customer-centric approach. From a product perspective, we wanted to reduce customer support calls and increase the conversion rate. The main challenge: rethink the B2B platform with a customer-centric approach in a market where people are not used to trusting credit services.
O'lchamlar va qadoqlash: Mobile app is available for iOS and Android.
Desktop platform available for everyone.
Teglar: platform, mobile app, mobile, credit, score, UX, UI, digital design, mobile application
Ishlab chiqarish texnologiyasi: We used Figma for the design workflow and all the design work.
For the motion prototype, we used Principle App and After Effects.
Dizayn muammosi: Redesign the digital report was the biggest challenge of this project. Even though it was considered the most crucial feature of the old platform, the old report had many problems: poor layout structure, lack of hierarchy, small typography sizes, and content meaning. Working with my researcher, I organized 12 sessions with real customers to gain some insights. At this point, I was looking for user information and feedback to guide my design decisions. I came up with the hypothesis that we should have different levels of information in the new report. Each company has different needs. However, I learned from talking to the users that some information is extremely valuable for all companies, no matter their size. The final solution was a modular report that adapts based on customer's needs on mobile and desktop.
Tadqiqot: To understand the Brazilian credit market and answer our initial questions, we ran an extensive research with different customers. We had 1 hour interview sessions with 25 customers to get qualitative information. The main findings after research that guided the entire project were:
1-Information: People should be aware of what they’re purchasing and what is included in the plan
2-Trust: People should believe there are no hidden fees or additional taxes
3-Process: People should complete the process as soon as possible providing only relevant data
Ilhom: Follow a customer-centric approach to understand the users in a market where people are not used to trusting credit services. I was also inspired by creating trust in this new digital product. Creating trust in a digital product is a huge thing. As a designer, I know that one of the things that helps to create trust is consistency. I brought the idea to create this interface inventory so we could recognize the main interface inconsistencies we should evolve and improve on the new design.
Loyiha muddati: The projects started in January 2023 and finished in December 2023
Ish jarayoni: Serasa Experian collects and aggregates information on over ninety million people and businesses in Brazil. The custom digital reports sit at the heart of the Serasa dialogue and experience.
My goal as a designer was to design a report that works much more than a simple data repository, providing analysis, informing numbers, and also bringing real-time suggestions on what you should do considering your market and current situation.
Jamoa a'zolari: Rodolpho Henrique
Rasm mualliflari: Rodolpho Henrique