Du Qingyu and Zhang Jun tomonidan Joy To Go Qadoqlash

Du Qingyu and Zhang Jun tomonidan yaratilgan Joy To Go Qadoqlash — Qadoqlash Dizayni tanlov toifasida nufuzli 2025 A' Design Award Temir Mukofoti mukofotining yuqori baholangan g'olibidir.

TemirQadoqlash· 2025

Joy To Go Qadoqlash

muallif: Du Qingyu and Zhang Jun

Mijoz: Joy Studio

Qadoqlash toifasida A' Design Award Temir Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

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A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Joy To Go Qadoqlash haqida

Joy To Go tez ovqat yetkazib berish qadoqlashi Joy nomli yoqimli kichik personaj IP ni ovqat bilan birlashtiradi va butun qadoqlash tizimi bo'ylab yaxlit dizayn yaratadi. Bu o'ynoqi elementlar nafaqat zavqlanish uchun yaratilgan, balki qadoqlashning ochish mexanizmiga ham ishora qiladi. Masalan, boshida gamburger bo'lgan personaj gamburger qadoqlashida ko'rsatilgan. Foydalanuvchilar qopqog'ini ochgandan keyingina ko'proq gamburger ingredientlarini asta-sekin ko'rish mumkin. Bundan tashqari, qadoqlashni qayta ishlatish mumkin, chunki naqshlarni yirtib olib, xatcho'plar yasash mumkin, bu esa ekologik ongni rivojlantirishga yordam beradi.

Tan olinish

A' Design Award Temir Mukofoti haqida

Joy To Go Qadoqlash A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Joy To Go Qadoqlash yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Joy To Go Qadoqlash puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The Joy To Go fast food delivery packaging cleverly integrates the cute little character IP named Joy with food, creating a cohesive design throughout the packaging. With its fun and colorful appearance, the design aims to bring joy to consumers, resonating with the brand name. The packaging boasts flat illustrations that brilliantly exhibit the brand's quality and playfulness, complemented by vibrant colors that captivate consumer attention and deliver a powerful visual impact. Moreover, the Joy patterns can be easily removed from the package and used as bookmarks, injecting joy into everyday life.
O'lchamlar va qadoqlash: Burger box: 125mm x 60mm x 120mm
Fries box: 80mm x 50mm x 120mm
Paper cup: 90mm x 90mm x 150mm
Ketchup: 70mm x 62mm x 26mm
Teglar: Food packaging, illustration, fast food, takeout food, consumer products packaging, packaging concepts
Ishlab chiqarish texnologiyasi: For the packaging design, environmentally friendly and recyclable paper and paper-pulp materials have been selected to comply with environmental standards, minimize pollution, and preserve the environment. The structure is simple, effectively reducing material usage. Most components can be flattened, resulting in a smaller volume during transportation. Non-toxic, low-VOC, eco-friendly inks are applied to ensure vibrant colors while adhering to food safety standards and safeguarding consumer health. Moreover, the packaging can be reused, as the patterns can be torn off to create bookmarks, which helps to promote environmental awareness.
Dizayn muammosi: Initially, we wanted to design a complex and interesting structure similar to a pop-up book, combining packaging, IP, and food. But as the design progressed, we changed our design strategy, considering the categories, transportation, cost, and environmental protection of fast-moving consumer goods. We followed the concept of less is more and hoped to present creativity in the simplest and most direct form. It is presented in the form you see now through continuous attempts and optimization.
Tadqiqot: We study how to cleverly integrate brands, IP, and food to reflect their brand personality and differentiation. We combine packaging structure and materials selection with concepts such as practicality, convenience, safety, and environmental protection. Through market research, network, and book research on fast food packaging, we analyze consumer preferences, refine brand characteristics, conceive design plans, and promote the execution of the entire design.
Ilhom: To embody the "Joy" in the brand name, we created a character IP named Joy, integrating this character with food throughout the packaging design, resulting in a visually playful and innocent effect. We aim for this fun and colorful design to allow consumers to take home not only food but also happiness, enabling them to enjoy a unique atmosphere while savoring their meals. This approach encourages customers to leave with delicious food, smiles on their faces, and a lasting positive impression of the brand.
Loyiha muddati: The project started in April 2024 in Beijing and finished in October 2024 in Beijing
Ish jarayoni: We combine food with the IP character through flat illustrations, integrating them into the packaging structure. For example, We designed a character with a hamburger on his head. After the user opens the lid, more hamburger ingredients can be gradually seen. When the user drinks, a diving figure can be seen on the top of the lid. When the user opens the lid of the French fries, it seems that a tomato French fry man is taking off his hat to show respect. The eyes hidden in the ketchup reveal a mischievous and interesting temperament. These playful elements showcase the brand's funny quality and hint at the packaging's opening mechanism.
Jamoa a'zolari: Du Qingyu
Zhang Jun
Rasm mualliflari: Du Qingyu