Chuan Zhang tomonidan Hong Lou Meng Dream Ten Asosiy vazifa: Alkogolli ichimlik qadoqlash dizayni

Chuan Zhang tomonidan yaratilgan Hong Lou Meng Dream Ten Asosiy vazifa: Alkogolli ichimlik qadoqlash dizayni — Qadoqlash Dizayni tanlov toifasida nufuzli 2025 A' Design Award Temir Mukofoti mukofotining yuqori baholangan g'olibidir.

TemirQadoqlash· 2025

Hong Lou Meng Dream Ten Asosiy vazifa: Alkogolli ichimlik qadoqlash dizayni

muallif: Chuan Zhang

Mijoz: Chuan Zhang

Qadoqlash toifasida A' Design Award Temir Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#164550 uchun mukofot holatini tasdiqlash

A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Hong Lou Meng Dream Ten Asosiy vazifa: Alkogolli ichimlik qadoqlash dizayni haqida

Kitob matni: Hong Lou Meng Dream Ten — bu an'anaviy xitoy ichimligi baytszyu uchun yaratilgan hashamatli qadoqlash dizaynidir. Shishaning siluetti klassik "Qizil xona tushi" romanidagi voqealar joyi bo'lgan Grand View bog'ining tom chizig'iga taqlid qiladi. Banan bargi naqshlari shisha atrofida qatlamlarga bo'linib joylashtirilgan bo'lib, buklangan yubkalarni eslatadi. Shisha nafis keramikadan ishlangan bo'lib, an'anaviy xitoy hunarmandchiligi hisoblangan kloazone emal texnikasi bilan bezatilgan. Kontrast ranglar shaklni vizual jihatdan yorqin va aniq qiladi. Shakli qulay ushlab turish va ochishni ta'minlaydi, aniq yorliqlash esa mahsulot haqidagi ma'lumotlarni taqdim etadi.

Tan olinish

A' Design Award Temir Mukofoti haqida

Hong Lou Meng Dream Ten Asosiy vazifa: Alkogolli ichimlik qadoqlash dizayni A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Hong Lou Meng Dream Ten Asosiy vazifa: Alkogolli ichimlik qadoqlash dizayni yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Hong Lou Meng Dream Ten Asosiy vazifa: Alkogolli ichimlik qadoqlash dizayni puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: This luxury baijiu packaging draws inspiration from the timeless Chinese masterpiece, Dream of the Red Chamber, which vividly portrays China's cultural heritage, history, and societal landscape. By incorporating iconic elements such as the Grand View Garden and plantain leaf motifs into the design, it evokes fond memories of this literary classic while endowing the bottle with distinctive cultural significance.
O'lchamlar va qadoqlash: 150*300*115mm
Teglar: Luxury Baijiu Packaging, Inspired by Dream of the Red Chamber, Bottle Shape Inspired by Grand View Garden Roof, Traditional Plantain Leaf Patterns, Cloisonne Enamel Craftsmanship, Contrast Color Design
Ishlab chiqarish texnologiyasi: In terms of colour, traditional high end contrast combinations make the bottle visually more striking. Combining premium ceramic material with cloisonne enamel craftsmanship results in an exceptionally refined package. The ceramic is fine textured and vividly coloured, whereas the cloisonne technique exemplifies the exquisite skills of traditional Chinese handicrafts, lending a sense of nobility and luxury to the bottle.
Dizayn muammosi: The challenge was merging cultural elements from Dream of the Red Chamber with contemporary design techniques to create uniquely appealing packaging. Through meticulously exploring the cultural implications and artistic styles of the novel, classic elements like Grand View Garden architecture and plantain leaf patterns were reinterpreted using modern design methods, achieving a harmonious blend of old and new, expressing the unique character and noble quality of the brand.
Tadqiqot: This project responds to the demand in the high end baijiu market, where consumers value not only quality and taste but also the cultural connotation, aesthetic value, and uniqueness of packaging. This design addresses these needs by deeply integrating cultural elements from Dream of the Red Chamber, thereby meeting high end positioning and cultural conveyance demands.
Ilhom: The design embodies classical aesthetics from Dream of the Red Chamber. The bottle silhouette mirrors the roofline of the Grand View Garden, featuring rhythmic lines that resemble an artwork. The plantain leaf patterns are artistically arranged on the bottle, resembling layered skirts, adding grace and vitality. Utilizing cloisonne enamel craftsmanship further showcases Eastern charm exquisitely.
Loyiha muddati: Initiated in Chengdu in March 2024 and launched in China in September of the same year.
Ish jarayoni: User experience was at the heart of the design process, ensuring the bottle was ergonomically shaped for easy handling and opening. Clear labelling enhances product information accessibility, while smart packaging design facilitates ease of use and protection.
Jamoa a'zolari: Chuan Zhang