Responsive Spaces tomonidan Nexus Fazoviy Brend Tajribasi

Responsive Spaces tomonidan yaratilgan Nexus Fazoviy Brend Tajribasi — Interfeys, Interaktiv va Foydalanuvchi Tajribasi Dizayni tanlov toifasida nufuzli 2025 A' Design Award Temir Mukofoti mukofotining yuqori baholangan g'olibidir.

TemirInterfeys· 2025

Nexus Fazoviy Brend Tajribasi

muallif: Responsive Spaces

Mijoz: DC Tower

Interfeys toifasida A' Design Award Temir Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

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Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Nexus Fazoviy Brend Tajribasi haqida

Avstriyaning eng baland binosi, Venaning DC Tower markazida, Responsive Spaces minoraning qadriyatlarini his qilish uchun brend makonini yaratdi: The Nexus dam olish, bog'lanish va qayta bog'lanish uchun joy taqdim etadi. Ushbu media installatsiya raqamli ma'lumot, tovush va yorug'likdan foydalanib, tashrif buyuruvchilarni vizual jihatdan kuchli sayohatga olib chiqadi va ularni binoning ruhiga hissiy jihatdan bog'laydi. Qo'shimcha sensorli interfeys mehmonlarga hamma narsani mustaqil ravishda o'rganish imkonini beradi. Raqamli kontent namoyish etilayotganda, rang kodlangan va vaqt bo'yicha sinxronlashtirilgan yorug'lik naqshlari xonani qamrab oladi.

Tan olinish

A' Design Award Temir Mukofoti haqida

Nexus Fazoviy Brend Tajribasi A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Nexus Fazoviy Brend Tajribasi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Nexus Fazoviy Brend Tajribasi puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The Nexus is a central location inside the highest building in Austria, the DC Tower in Vienna, that is designed to bring its brand to life. This media installation takes visitors on a visually charged journey through the towers values and beliefs. Light emotionalizes those values with unique intensity while an interactive tablet allows individual exploration.
At the heart of the DC Tower, the Nexus is intended to inspire every time. The selected themes flood the room in colour-coded patterns to support the digital information on the display.
O'lchamlar va qadoqlash: The room as the size of approximately 3 meters in width and 12 meters in length
Teglar: Brand Experience, Light Installation, Interactive Installation, Immersive Brand Space
Ishlab chiqarish texnologiyasi: A 75'' display, 48x RGB LED luminaires, foil wrapping and 8x light boxes specially developed for the room to visually redesign the (previously visible and unattractive) rear of the hotel lifts.
An iPad allows the interaction by visitors.
Dizayn muammosi: The biggest challenge of this project was the fact, that the space and its situation were given and not allowing regular ways of creating a brand space.
Therefore we created this design, utilizing the backside walls of the existing elevators by adding designed lightboxes, that feature in total 48 meters of controllable Led lights inside of them. This way, we were able to flood the room emotionally. It enabled us to create an immersive space, although we just used one digital display to communicate all relevant information.
Tadqiqot: No particular research was needed for this projects. Its main purpose is brand staging and the goal to create an additional highlight experience for tenants and visitors alike.
Ilhom: The DC Tower is unique building in Austria featuring an iconic facade that pays homage to the Danube that flows right next to it. The tower management has a strong believe in its values and wanted to communicate these to all visitors and tenants.
An empty space on ground level should become the new emotional center of the tower and allow all visitors to experience the unique mindset of the tower and its values.
Loyiha muddati: The project started in Oktober 2023 and finished in April 2024 in the DC Tower in Vienna, Austria.
Ish jarayoni: The room communicated with visitors on its own by using the light installation to delivery different brand values. Nevertheless, an iPad on the entry point of the room allows visitors to actively choose between the core topics and trigger them on demand. This feature is particularly important for guides, that start their many tours through the whole tower in this room, from now on.
Patentlar: none
Jamoa a'zolari: Creative Lead: Markus Pargfrieder
Design Lead: Julian Reil
Motion Design: Christian Renner
Print Design: Nathalie Kronberger
Development/Programming: Julian Reil
Rasm mualliflari: Image #No 1: Photographer: Florian Voggeneder
Image #No 2: Photographer: Florian Voggeneder
Image #No 3: Photographer: Florian Voggeneder
Image #No 4: Photographer: Florian Voggeneder
Image #No 5: Photographer: Florian Voggeneder

Video (Link): Video & Audio: das narrativ