Olha Takhtarova tomonidan Fruit Bar Yengil taom qadoqlash

Olha Takhtarova tomonidan yaratilgan Fruit Bar Yengil taom qadoqlash — Qadoqlash Dizayni tanlov toifasida nufuzli 2024 A' Design Award Temir Mukofoti mukofotining yuqori baholangan g'olibidir.

TemirQadoqlash· 2024

Fruit Bar Yengil taom qadoqlash

muallif: Olha Takhtarova

Mijoz: SOTB and D

Qadoqlash toifasida A' Design Award Temir Mukofoti g'olibi

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Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Fruit Bar Yengil taom qadoqlash haqida

Fruit Bar — tabiiy yengil taom batonchalari turkumi uchun yaratilgan qadoqlash dizaynidir. Yengil taomlar sun'iy qo'shimchalarsiz, yong'oq, mevalar va urug'lardan tayyorlanadi. O'rik, anjir, olcha, xurmo va ko'p mevali kabi har bir tur 140x130 millimetr o'lchamdagi qadoqda taqdim etilgan. Binafsha, apelsin, yashil, ko'k va qizil ranglardagi yorqin градиентlar javonda turlarni bir-biridan ajratib turadi. Har bir mevani ifodalovchi illyustratsiyali qahramonlar energiya va quvonchni aks ettiradi. Tezkor tanilishni ta'minlash va brendga do'stona qiyofa berish maqsadida har bir mahsulot uchun alohida logotip yaratilgan.

Tan olinish

A' Design Award Temir Mukofoti haqida

Fruit Bar Yengil taom qadoqlash A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Fruit Bar Yengil taom qadoqlash yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Fruit Bar Yengil taom qadoqlash puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Fruit Bar is a new brand of quick and nutritious snacks. Our products are made exclusively from natural ingredients: nuts, fruits, and seeds. There are no harmful additives, artificial flavor enhancers, dyes, or preservatives in our snacks. The company aims to stand out among other health-oriented snack brands by conveying a sense of joy and utility. It was necessary to express this energy and joy of Fruit Bar through packaging that will be attractive and easily recognizable among other brands.
O'lchamlar va qadoqlash: Apricot, Figs, Plum, Dates, Multifruit - packing size 140 x 130 mm
Teglar: Snack, Snack bar packaging, Fruit Bar, Illustration, Characters
Ishlab chiqarish texnologiyasi: The characters on the packaging not only give it uniqueness but also fill customers with positivity and energy. They become an integral part of the brand, which aims to convey joy and dynamism to its consumers. For example, the fig character, brightly purple, is boxing and full of energy, while the apricot character, bright orange, is cheerful and into fitness. The plum character loves yoga, and the date character doesn't mind spending all their time in the pool.
Dizayn muammosi: Before starting the development of the Fruit Bar packaging, research was conducted on the target audience, their needs, and preferences. Close competitors and recent packaging design trends were also reviewed. Choosing suitable packaging materials was crucial; it needed to provide protection for the product from external factors and be made from environmentally friendly materials to support the latest eco-friendly trends and demands. A challenge arose in creating a design that was both attractive and informative while providing enough space for necessary product information.
Tadqiqot: To emphasize the charismatic character of the brand and the attractiveness of the packaging, we used bright and expressive colors that reflect the taste of the product while also distinguishing the range. We employed gradient stretches in purple, bright orange, green, blue, and red hues. Additionally, an individual logo was created for each product, giving it a distinctive and direct style to help consumers easily identify each product line
Ilhom: Our task was to create a new brand and packaging that would convey authentic taste and modern individuality. Moreover, this new brand should communicate closely and boldly with young people. A bright voluminous logo and illustrations were developed in the form of characters, each of which is associated with a certain fruit. These characters express individuality, positivity, and pure energy, making them attractive and memorable for consumers
Loyiha muddati: Poland. The project began in January 2023 and ended in June 2023
Ish jarayoni: The developed packaging design for Fruit Bar interacts with the consumer through several key aspects: Attractiveness: Bright colors, interesting graphic elements, and an appealing packaging design can catch the consumer's attention on the store shelf or in advertisements. Informativeness: The design includes information about the product, such as its ingredients, nutritional value, health benefits, etc., helping the consumer make a purchasing decision. Emotional impact: Characters, colors, and the overall atmosphere of the packaging can evoke specific emotions in the consumer, such as joy, energy, or confidence in choosing the product. Brand recognition: Well-designed packaging can help reinforce brand recognition and create loyalty among consumers.