Kazuo Fukushima and Haruka Takeuchi tomonidan Chilled Milk Carton Karton

Kazuo Fukushima and Haruka Takeuchi tomonidan yaratilgan Chilled Milk Carton Karton — Qadoqlash Dizayni tanlov toifasida nufuzli 2024 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaQadoqlash· 2024

Chilled Milk Carton Karton

muallif: Kazuo Fukushima and Haruka Takeuchi

Mijoz: Meiji China Investment Co.,Ltd.

Qadoqlash toifasida A' Design Award Bronza Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#159694 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Chilled Milk Carton Karton haqida

Xitoyning yuqori toifali sut bozorida raqobatlashish uchun noyob texnologiya yordamida yaratilgan premium sut mahsuloti 30-50 yoshdagi ayollarga mo'ljallangan. Mahsulot 100 foiz xom sutni ozuqaviy moddalarni saqlab qoluvchi konsentratsiya texnologiyasi bilan uyg'unlashtirib, boy lazzatga ega. Loyiha sut qadoqlashni qayta belgilaydi, innovatsiya va yapon sifatini hashamatli ta'm bilan birlashtiradi. Qadoqning binafsha rangi zodagonlikni ramziy ifodalaydi, oq va oltin ranglar esa nafislik va sifatni ta'kidlab, dizaynni o'ziga xos va esda qolarli qiladi.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Chilled Milk Carton Karton A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Chilled Milk Carton Karton yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Chilled Milk Carton Karton ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: In response to the competitive, high-end milk market in China, a premium product has been developed using unique technology. Targeting women aged 30 to 50, this milk is made from 100% raw milk and enriched with proprietary concentration technology, preserving nutrients while offering a rich taste. The project aims to establish a new standard in milk packaging, merging innovation, tradition, and the trusted quality of a Japanese brand with a luxurious, flavorful experience.
O'lchamlar va qadoqlash: Surface : matte.
bottle material: recyclabled paper
Cap material: plastic

900ml: Width 70mm x Depth 70mm x Height 232mm
400ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 55mm x Depth 55mm x Height 102mm
Teglar: Chilled Milk, Packaging, Logotype, China, Japan quality, Cow, Milk crown, Carton
Ishlab chiqarish texnologiyasi: Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL(Extended Shelf Life) during the manufacturing process.
Changed the method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Dizayn muammosi: The challenge was to create a design that consumers could intuitively understand as chilled milk. In pursuit of a simpler and higher quality milk package, the team aimed to maintain the conventional package style. A prominent design feature is the bold display of the protein content, "4.7g," which intuitively communicates the high quality ingredients to consumers, even at a glance on the store shelf. Moreover, the silhouette of a cow, rendered in luxurious gold, adds a touch of elegance and represents the excellent rearing environment. This is further embellished with patterns of plants and flowers to signify natural quality.
Tadqiqot: Analysis of luxury supermarkets where products are sold. Competitive analysis in internet sales. Analysis of consumer in the market. Packaging design analysis of the Japanese market.
Ilhom: Inspired by the tradition and high quality of purple, a color traditionally associated with nobility in Japan and China, the design evokes an intuitive sense of elegance in Asians. The deep purple accentuates the richness of the milk, while a bold white ribbon symbolizes its essence. A crown at the top, formed from drops of rich milk, represents supremacy and the high quality of the Japanese brand. The combination of purple, white, and gold ensures a memorable design that stands out significantly.
Loyiha muddati: The project started in October 2022 in Shanghai and finished in May 2023, and sales started in China in August 2023.
Ish jarayoni: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Patentlar: Copyrights belong to Meiji China Investment Co.,Ltd. 2023.
Jamoa a'zolari: Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Account Director: Xu Xuehua
Rasm mualliflari: Photographer: Zhu Jie