PepsiCo Design and Innovation tomonidan yaratilgan Pepsi Big Football Event LTO Ichimlik Qadoqlash Dizayni — Qadoqlash Dizayni tanlov toifasida nufuzli 2024 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.
KumushQadoqlash· 2024
Pepsi Big Football Event LTO Ichimlik Qadoqlash Dizayni
muallif: PepsiCo Design and Innovation
Mijoz: PepsiCo
Qadoqlash toifasida A' Design Award Kumush Mukofoti g'olibi
Tasdiqlangan mukofot g'olibi
#159649 uchun mukofot holatini tasdiqlashDizayn
Pepsi Big Football Event LTO Ichimlik Qadoqlash Dizayni haqida
Pepsi Big Football Event LTO — 2022-yilda Qatarda o'tkazilgan yirik futbol turniri uchun yaratilgan cheklangan muddatli taklif (LTO) ichimlik qadoqlash dizaynidir. Qadoqda turli millatlarga mansub haqiqiy futbol muxlislarining fotosuratlari aks ettirilgan bo'lib, ular o'yin davomida his qilinadigan kuchli quvonchni ifodalaydi. Tasvirlar muxlislar orasida keng tarqalgan yuzga bo'yoq surtish an'anasini eslatish va badiiy ko'rinish berish maqsadida bo'yoq filtrlari bilan qayta ishlangan. Unga mos keluvchi asosiy vizual elementlar va animatsiyalar xuddi shu grafik tilni davom ettiradi. Dizaynning maqsadi — tadbir davomida brendni mahalliy futbol muxlislari bilan bog'lashdir.
Tan olinish
A' Design Award Kumush Mukofoti haqida
Pepsi Big Football Event LTO Ichimlik Qadoqlash Dizayni A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Pepsi Big Football Event LTO Ichimlik Qadoqlash Dizayni ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Pepsi Big Football Event LTO Ichimlik Qadoqlash Dizayni ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.
Dizayn ortida
Press-kit
Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.
- Noyob xususiyatlar
- Wherever there is football, there is Pepsi. The brand wanted to celebrate the “Big Football Event (BFE)” in 2022 i in Qatar - the first time ever hosted by an Arab country - with an unexpected Pepsi twist. The brand wasn’t an official sponsor, but still wanted to make its presence known for this landmark event, and so it required a creative strategy to design limited time offer (LTO) packaging, key visuals, and animations that would capture all the excitement of local football fans.
- Ilhom
- The Design Team opted to feature football fans themselves on pack, depicting the intense joy felt throughout a match and their insatiable thirst to see their team win. Beginning by shooting photographs of real talents with different nationalities, the Design Team then applied paint filters to nod to the practice of fans face-painting during a match, as well as to give the images an overall artistic look and feel.
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