Tacto Inc. tomonidan Aquetha Sake qadoqlash dizayni

Tacto Inc. tomonidan yaratilgan Aquetha Sake qadoqlash dizayni — Qadoqlash Dizayni tanlov toifasida nufuzli 2024 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushQadoqlash· 2024

Aquetha Sake qadoqlash dizayni

muallif: Tacto Inc.

Mijoz: Tacto Inc

Qadoqlash toifasida A' Design Award Kumush Mukofoti g'olibi

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Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Aquetha Sake qadoqlash dizayni haqida

Aquetha — eskirtirilgan yapon sakesi uchun qadoqlash va brend dizayni. Shisha idish shisha ustasi tomonidan qo'lda tayyorlangan bo'lib, tortishish kuchi ta'sirida shakllangan, bu esa vaqt o'tishini eslatuvchi tabiiy yumaloqlikni beradi. Yumaloq shakl, shuningdek, quyilgandan keyin ham silliq eskirish jarayoniga yordam beradi. Shaffof yorliqlar muzlik haroratida eskirtirishning tiniq xarakterini aks ettirish uchun bo'sh yuqori bosma (letterpress) usulida tayyorlangan. Sodda tashqi quti qopqog'i va tanasi orasidagi botiqlik orqali eskirish vaqt chizig'ini ifodalaydi. Ushbu dizayn eskirtirilgan sakeni oddiy mahsulot emas, balki san'at asari sifatida taqdim etadi.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Aquetha Sake qadoqlash dizayni A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Aquetha Sake qadoqlash dizayni ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Aquetha Sake qadoqlash dizayni ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Aged sake is a minor genre among Japanese sake, and the design team needed to re-propose it to the world in a way that is not bound by the traditional context of Japanese sake. Therefore, they created a design to position AQUETHA, which is characterized by ice-temperature aging, as the umbrella for the online gallery “Kitamura Sake Exhibition,'' which views aged sake as works of art, and as the first of the works that will be exhibited and sold there. Based on this concept, they planned and developed bottles that are hand-made by artists, and a website that functions as a gallery. The selection of works for the second and subsequent editions is already underway, as they have been well-received by Western liquor fans and young people who were previously unable to approach aged sake.
O'lchamlar va qadoqlash: Bottle: width 110mm × depths110mm × height150mm
Package: width135mm × depth135mm × height 165mm
Teglar: Packaging, Product Design, Website
Ishlab chiqarish texnologiyasi: Bottles and packaging that do not compromise
on every detail as a “artwork”.
Design team commissioned glass artist Yutaro Kijima to create a bottle that is shaped by the force of gravity and has a natural roundness that gives a sense of the passage of time. Furthermore, in order to make the most of the clear impression that is a characteristic of ice-cold aging, they created transparent labels printed using blank letterpress printing.

The outer box has a simple shape to make the flask-shaped bottle look more attractive. they created a dent on the border between the lid and the main body to express the aging timeline, creating a luxurious feel that incorporates the delicate image of the work.

A website that acts more like a gallery than EC site.
On the website, design team aimed to create a gallery-like space where the consumer could "feel" the work rather than "buying" the product. AQUETHA's greatest feature, the delicacy that matures slowly over time, is expressed through white-based visuals and delicate lines. The spacious design creates a clean, simple and sophisticated image.
Dizayn muammosi: Since the Sake bottle is designed to be handcrafted one by one with glasswork craftsman, it was challenging to make them a perfect size and shape to keep the quality of sake among temperature and moisture. Design team and glass artist had tried so many different shape to test wether the bottle keeps the quality of sake in different atmosphere. They ended up using rounded bottle that helps smooth aging of sake after sake is bottled.
Ilhom: Design team faced business issue of what can they do to increase the value of aged sake, which is an idle asset in sake breweries across Japan. They found inspiration in paintings, which value of painting varies depending on popularity and the time. The solution was to open an online gallery as a curator to exhibit and sell aged sake, a treasure hidden throughout Japan.
Loyiha muddati: 2months, Tokyo, Japan
Ish jarayoni: This tends to be SDGs project because lots of sake brewery have unsold sake that is asleep for a certain period of time (it is perfectly kept to be aged sake). The design team has branded them as Aged Sake to turn unsold sake into a value for brewery and customer, which ultimately prevented from lots of sake become a waste.
Jamoa a'zolari: Creative Director: Hayato Itakura
Strategist/Copy Writer: Takuro Nakajima
Art Director: Kohei Futakuchi
Visual Designer: Kazuya Sakamoto
Rasm mualliflari: Photographer: Masato Ishibashi
Glass Artist: Yutaro Kijima