Chengdu Wanjiazu Technology Co., Ltd tomonidan Moutai 1935 Spirtli ichimlik qadoqlash

Chengdu Wanjiazu Technology Co., Ltd tomonidan yaratilgan Moutai 1935 Spirtli ichimlik qadoqlash — Qadoqlash Dizayni tanlov toifasida nufuzli 2024 A' Design Award Oltin Mukofoti mukofotining yuqori baholangan g'olibidir.

OltinQadoqlash· 2024

Moutai 1935 Spirtli ichimlik qadoqlash

muallif: Chengdu Wanjiazu Technology Co., Ltd

Mijoz: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.

Qadoqlash toifasida A' Design Award Oltin Mukofoti g'olibi

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A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

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Dizayn

Moutai 1935 Spirtli ichimlik qadoqlash haqida

Moutai 1935 — Xitoyning Guychjou provinsiyasidan bo'lgan distillangan spirtli ichimlik uchun qadoqdir. Shisha butilka qizil fonda relyefli naqshlar bilan bezatilgan bo'lib, ularda Moutai shahridagi tuz sotuvchilari va spirtli ichimliklar savdosining oltin rangdagi manzaralari aks ettirilgan. Naqshlar an'anaviy xitoy maishiy janr rasmlaridan ilhomlangan. Butilka yelkasida uch qator oltin rangli to'lqin naqshlari bo'rttirilgan. Relyef yuzasi sirlangan purkash bilan pardozlangan bo'lib, bu ushlashni va teginish hissini yaxshilaydi. Rux qotishmasidan yasalgan qopqoqda soxtalashtirishga qarshi chora sifatida sinuvchan tishsimon tuzilma qo'llanilgan. Sovg'a qutisi qayta ishlanadigan va biologik parchalanadigan presslangan kartondan tayyorlangan.

Tan olinish

A' Design Award Oltin Mukofoti haqida

Moutai 1935 Spirtli ichimlik qadoqlash A' Design Award Oltin Mukofotining g‘olibi bo‘lib, bu birinchi darajali, ajoyib va ajralib turuvchi dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Oltin g‘oliblari o‘z dizaynerlarining daholigi, donoligi va mahoratini aks ettiruvchi benihoya innovatsion, uzoqni ko‘ra oladigan va ko‘zni qamashtiruvchi ijodlardir. Moutai 1935 Spirtli ichimlik qadoqlash misli ko‘rilmagan qiymat keltiruvchi, juda maqtalgan, yo‘nalish belgilovchi va yodgorlik darajasidagi ixtiro bo‘lishi kutiladi. A' Design Award Oltin Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini katta foyda bilan kengaytiruvchi ko‘zni qamashtiruvchi, e’zozlangan loyihadir. Moutai 1935 Spirtli ichimlik qadoqlash kuchli istak tuyg‘ularini yaratadi, ishtiyoqni uyg‘otadi, ijodkorlikni rag‘batlantiradi va bizni maftun etadi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Moutai 1935, a classic Chinese distilled spirit from Guizhou province, showcases its cultural essence through the packaging design that embraces the concept of inheriting the essence and bearing in mind the classic. On the bottle, the relief patterns stand out against a backdrop of Chinese red, unfolding a golden scroll of ancient salt sellers buying and savoring liquor in Moutai town. The bottle shoulder is embossed with circular ripples that symbolize time, regional identity, and labour.
O'lchamlar va qadoqlash: product dimensions,230 mm x 85 mm x 85 mm
Teglar: Moutai, Chinese distilled spirits, Chinese paintings, Relief patterns, Packaging
Ishlab chiqarish texnologiyasi: The gift box of Moutai 1935 is made from environmentally friendly, recyclable and biodegradable chipboard.
The bottle is crafted from the type of glass commonly used for Chinese distilled spirits. And the patterns on the bottle have been enhanced with a glaze spray to heighten the overall visual appeal.
The zinc alloy cap features an innovative broken dentiform structure as an anti counterfeit measure.
Dizayn muammosi: The key challenge lay in injecting novelty into the colour scheme of Chinese red and gold, which is commonly seen in the packaging designs for Chinese distilled spirits, and ultimately creating a classic and distinguished image for Moutai 1935. To this end, the bottle uses a muted shade of red as the background hue, exuding a profound vibe. And the inclusion of Chinese genre paintings seamlessly melds the Chinese distilled spirit with stories, imbuing Moutai 1935 with a vibrant cultural essence.
Tadqiqot: After thorough market research, the design team discovered that packaging designs for Chinese distilled spirits often look very similar and lack originality. Few highlight the history and quality of Chinese distilled spirits, and the cultural heritage of the product itself. Recognizing this gap, the design for Moutai 1935 delves into its historical context and regional traits, and further conveys them via traditional Chinese painting art to offer consumers a glimpse into Chinese liquor culture.
Ilhom: The bottle features the illustrations inspired by traditional Chinese genre paintings, vividly portraying the salt transport of Guizhou and liquor commerce scenes. These visuals highlight the historical significance of Moutai. The three circles of golden ripples on the bottle shoulder mirror the annual rings which represent the passage of time, the Chishui River as the water source of Moutai, and the terraced fields emblematic of the diligence and artisan spirit of Guizhou people.
Loyiha muddati: The design and development of this project started in Chengdu, in November, 2020. It was introduced to the market in Guizhou, in January, 2022.
Ish jarayoni: The text and patterns on the bottle both feature a relief design and are enhanced with a glaze spray. This not only increases friction to prevent slipping when held, but also provides a pleasant touch and aesthetic allure.
Jamoa a'zolari: Chengdu Wanjiazu Technology Co., Ltd
Chengdu Sanhui Longhe Advertising Design Co., Ltd
Jing 'an Jia(General Manager& Design Director)
Yi Huang(Designer)