Kazuo Fukushima and Haruka Takeuchi tomonidan Chilled Milk Karton

Kazuo Fukushima and Haruka Takeuchi tomonidan yaratilgan Chilled Milk Karton — Qadoqlash Dizayni tanlov toifasida nufuzli 2023 A' Design Award Temir Mukofoti mukofotining yuqori baholangan g'olibidir.

TemirQadoqlash· 2023

Chilled Milk Karton

muallif: Kazuo Fukushima and Haruka Takeuchi

Mijoz: Meiji China Investment Co.,Ltd.

Qadoqlash toifasida A' Design Award Temir Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#150429 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Chilled Milk Karton haqida

Mazali yangi sutni faqat yaxshi muhitda o'stirilgan sigirlar berishi mumkin. Va sigirlar yaxshi muvozanatli ozuqa moddalarini o'z ichiga olgan aralash ratsiondan foydalanishlari mumkin. Ilhom - bu mahsulotning yuqori sifatli sigirlari. Yuqori sifat oltin rangli chop etishda ifodalangan va qo'lda chizilgan rasmlar tabiatning mazaliligini ifodalaydi. Bundan tashqari, sigirning og'zidagi o't yaxshi naslchilik muhitini ifodalaydi. Oltin sigir belgisi bu mahsulotning ramzi hisoblanadi. Va u Xitoy bozoriga mos keladi.

Tan olinish

A' Design Award Temir Mukofoti haqida

Chilled Milk Karton A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Chilled Milk Karton yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Chilled Milk Karton puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Meiji Investment select the world high level farm and raw milk strictly. Dairy cows are comfortably raised in free range cowsheds. In order to prevent the cows from summer heat, heatstroke prevention measures such as electric fans are implemented. Cows are free to access to mixed rations contain well balanced nutrients. So, they can provide reliable, safe and high quality fresh milk. This is a project to express these carefully raised dairy cows in the design. And it is suitable for the Chinese market situation.
O'lchamlar va qadoqlash: 950ml: Width 70mm x Depth 70mm x Height 232mm
450ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 70mm x Depth 70mm x Height 87mm
Carton material: recyclable paper
Cap material: recyclable plastic
Teglar: China, Chilled Milk, Logo, Japan, Cow, Low fat, Fat free, Milk crown
Ishlab chiqarish texnologiyasi: Method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL (Extended Shelf Life) during the manufacturing process.
Dizayn muammosi: The creative challenge is that consumers could intuitively understand as fresh milk. And designed for a tasty and high quality. Iconized milk crown to express good taste. An original logo is created to express high grade. In addition, three types of taste are classified in three colors for easy understanding. This is a design format that can correspond to 3 sizes and 3 tastes.
Tadqiqot: Analysis of luxury supermarkets where products are sold.
Competitive analysis in internet sales.
Analysis of consumer in the market.
Packaging design analysis of the Japanese market.
Ilhom: Inspired by the high quality cows. Tasty fresh milk can only be provided by cows raised in good breeding environment, so this design focused on that cows. The high quality is expressed in gold color printing, and the hand drawn illustrations express the tasty of nature. In addition, the grass in the mouth of the cow expresses the good breeding environment. The gold cow mark is placed in the center of the carton, making it stand out on the sales floor. This mark is a symbol of this product.
Loyiha muddati: The project started in January 2022 in Shanghai and finished in August 2022, and sales started in China in October 2023.
Ish jarayoni: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Patentlar: Copyrights belong to Meiji China Investment Co.,Ltd. 2022.
Jamoa a'zolari: Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Illustrator: Mai Senoo
Account Director: Xu Xuehua
Rasm mualliflari: Photographer: Zhu Jie