PepsiCo Design and Innovation tomonidan Lay's x Stranger Things Oziq-ovqat qadoqlash

PepsiCo Design and Innovation tomonidan yaratilgan Lay's x Stranger Things Oziq-ovqat qadoqlash — Cheklangan Nashr va Maxsus Dizayn tanlov toifasida nufuzli 2023 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaCheklangan Nashr· 2023

Lay's x Stranger Things Oziq-ovqat qadoqlash

muallif: PepsiCo Design and Innovation

Cheklangan Nashr toifasida A' Design Award Bronza Mukofoti g'olibi

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Dizayn

Lay's x Stranger Things Oziq-ovqat qadoqlash haqida

Lay's x Stranger Things — bu kartoshka chipsi mahsuloti uchun yaratilgan cheklangan seriyali oziq-ovqat qadoqlash dizaynidir. Qadoqda odatdagi yorqin sariq rang o'rniga qora fon ustida Lay's logotipidan tarqaladigan qizil konsentrik doiralar ishlatilgan. Serialdagi mavjudot og'zini ochgan holda tasvirlangan, panjalar esa qadoqni ushlab turgandek ko'rinadi. Stranger Things logotipi ko'rsatuvning mavzusiga mos ravishda pastki qismda teskari holatda joylashtirilgan. Alangalanayotgan chili qalampiri va chips tasviri Flamin' Hot ta'mini bildiradi. Qadoq Tailandning tanlangan do'konlarida sotilgan.

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A' Design Award Bronza Mukofoti haqida

Lay's x Stranger Things Oziq-ovqat qadoqlash A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Lay's x Stranger Things Oziq-ovqat qadoqlash yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Lay's x Stranger Things Oziq-ovqat qadoqlash ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: In a departure from the usual bright yellow the brand is known for; Lay’s x Stranger Things touts a dramatic black substrate with radiating red concentric circles emanating from the Lay’s logo. The infamous force of evil that is the Demorgon is depicted with jaws open and creepy claws appear to clutch the pack. Taking the show’s concept of ‘Upside Down’ quite literally, the Stranger Things logo appears upended at the bottom of the pack. Flavor cues are also present on pack as the team included a flaming chili pepper and Lay’s chip to indicate the Flamin’ Hot flavor.
Ilhom: The Stranger Things fan base is a devoted one with a global following, and they will happily immerse themselves in all things ‘Upside Down.’ Knowing this, Lay’s collaborated with Netflix to create limited edition packaging that would create excitement and build awareness for the much-anticipated launch of season 4. The Design Team turned traditional packaging design principles on their head to deliver a buzz-worthy and collectible Lay’s x Stranger Things design to delight the show’s fans. This cleverly inverted Lay’s design was exclusively available for purchase at 7-Eleven retail locations in Thailand.

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