Jin Zhang tomonidan Jinlongquan Beer Sovg'a Qutisi

Jin Zhang tomonidan yaratilgan Jinlongquan Beer Sovg'a Qutisi — Qadoqlash Dizayni tanlov toifasida nufuzli 2023 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaQadoqlash· 2023

Jinlongquan Beer Sovg'a Qutisi

muallif: Jin Zhang

Mijoz: InBev jinlongquan beer (Hubei) Co., Ltd

Qadoqlash toifasida A' Design Award Bronza Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#144964 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Jinlongquan Beer Sovg'a Qutisi haqida

Ushbu sovg'a qutisi yaratish prototipi sifatida 1980-yillardagi eng mashhur magnitafondan foydalanadi, bu ko'plab odamlarga, jumladan, yoshlarga o'z xotiralarini eslatadi va yaxshi hissiy o'zaro ta'sirga erishadi. Dizayner dizayni uchun gofrokarton qutidan foydalangan, bu amaliy, atrof-muhitga zarar etkazuvchi va tejamkor. Shu bilan birga, u sovg'a qutisining old tomonida uchta dumaloq teshikni mohirlik bilan ochdi, ular ichidagi turli turdagi pivo mahsulotlarini intuitiv ravishda ko'rishi mumkin, his-tuyg'ularning uch qatlamli dizayni, atrof-muhit muhofazasi va funktsiyasiga erishdi.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Jinlongquan Beer Sovg'a Qutisi A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Jinlongquan Beer Sovg'a Qutisi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Jinlongquan Beer Sovg'a Qutisi ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Jinlongquan Beer has a history of more than 40 years in China. It has been liked by people since 1977. This gift box is designed to give back consumers' love for Jinlongquan for so many years. Therefore, it uses the most popular tape recorder model in the 1980s as the creation prototype. With this image, it creates a silent classic sound to convey the brand's position in consumers' hearts, and convey the idea that beer brings unlimited fun to people.
O'lchamlar va qadoqlash: Width 370mm x Depth 70mm x Height 310mm
Teglar: Jinlongquan Beer, Gift Box, Jin Zhang, Wuhan SANBU, Packing Design, China
Ishlab chiqarish texnologiyasi: Although this is a gift box, in order to avoid excessive packaging, the designer only used corrugated boxes to achieve this, which is practical and environmentally friendly and saves the brand money. At the same time, taking advantage of the modeling characteristics of the tape recorder, three circular holes were opened on the basis of not damaging the integrity, so that consumers can clearly see several different types of beer products in the gift box from the outside, achieving the dual protection of brand culture and function.
Dizayn muammosi: The biggest challenge of this gift box is to control the production cost, but the designer perfectly solved it through creative modeling, and the corrugated box is also very environmentally friendly. Another challenge lies in the internal fixed structure. The designer gave up the simple but not environmentally friendly foam and solved it by blocking the product through the opening of the carton, so that the whole gift box can reach the most environmentally friendly state.
Tadqiqot: When doing this design, the designer started to study the brand development process and found out several important nodes of the brand development. He used the most popular recorder in the brand's initial years as the creation prototype, which not only demonstrated the long history of the brand, but also had emotional interaction with consumers. He also used the important year of the brand on the FM number of the recorder, and used this natural way to integrate the brand into the design.
Ilhom: The inspiration for this design comes from the starting year of the brand. The 1980s was a very interesting time. At that time, the most popular way for young people was to carry a recorder, dance and sing in bell bottoms, and be very happy. This is exactly the pleasant feeling that beer can bring to people. From the physical and spiritual aspects of the brand, it is very consistent.
Loyiha muddati: The project will start in Wuhan, China in June 2022, be completed in Wuhan, China in July 2022, and be exhibited in Hubei, China in September 2022.
Ish jarayoni: This gift box uses the most popular recorder in the 1980s as the creation prototype, which will remind many people of their memories. In the current trend of retro, many young people also like this retro design, so it can cover a very wide range of consumers' ages. Emotional interaction is the interaction that can bring consumers the greatest memory point, and will bring better brand goodwill to the brand.
Patentlar: The intellectual property/patents/copyrights belongs to InBev Jinlongquan Beer