China Resources Snow Breweries Ltd. tomonidan Hainan Beer Pivo qadoqlash dizayni

China Resources Snow Breweries Ltd. tomonidan yaratilgan Hainan Beer Pivo qadoqlash dizayni — Qadoqlash Dizayni tanlov toifasida nufuzli 2023 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushQadoqlash· 2023

Hainan Beer Pivo qadoqlash dizayni

muallif: China Resources Snow Breweries Ltd.

Mijoz: China Resources Snow Breweries

Qadoqlash toifasida A' Design Award Kumush Mukofoti g'olibi

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A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Hainan Beer Pivo qadoqlash dizayni haqida

Hainan Beer — Xaynan orolining tabiati va madaniyatidan ilhomlangan pivo qadoqlash dizaynidir. Shisha idish yuzasida dengiz to'lqinlari, yelkanli qayiqlar, mayoqlar, kokos daraxtlari va dengiz qushlaridan olingan relyef naqshlar aks etgan bo'lib, uning ingichka shakli bir qo'l bilan ushlashga qulaylik yaratadi. Alyuminiy bankaga termoxrom siyoh bilan bosma tushirilgan, shu sababli muzlatgichda sovutish jarayonida harorat pasaygani sari pochta muhri naqshi asta-sekin namoyon bo'ladi. Tashqi quti kraft qog'ozdan tayyorlangan va chamadon shaklida yaratilgan. Ushbu qadoqlash pivoni mahalliy manzaralar va erkin mahalliy turmush tarzi bilan bog'laydi.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Hainan Beer Pivo qadoqlash dizayni A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Hainan Beer Pivo qadoqlash dizayni ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Hainan Beer Pivo qadoqlash dizayni ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Designed based on local landscape and culture in Hainan, this Hainan Beer replicates the authentic flavor of Hainan when catering to modern aesthetic taste. The packaging of bottled beer integrates the iconic elements of Hainan including sea waves, sailing boats, lighthouses, etc., while the can packaging adopts thermochromic ink so that the postmark pattern will gradually show up with the temperature reduction. The outer paper box shapes like a suitcase, further spicing up user experience.
O'lchamlar va qadoqlash: 290 ml bottle size: 216 x 60.9 mm
330 ml slim can: 147 x 57 mm
Teglar: beer, localization of design, Hainan, cultural elements, Hainan style
Ishlab chiqarish texnologiyasi: glass bottle, aluminium can printed with thermochromic ink, outer paper box made of environmentally friendly kraft paper
Dizayn muammosi: To strike a balance between the cultural characteristics of Hainan and packaging design, the design team shed conventional design ideas, and integrated diverse cultural elements into the word Hainan as the basis via modern graphic design, which forms strong visual impact to reinvigorate Hainan Beer.
Tadqiqot: This Hainan Beer full of Hainan style provides users with the authentic flavor of Hainan in hot summer. It is designed based on inspiration from the streets of Haikou and seabreezes in Wanning, as well as the characteristics of Hainan in a view of globalization, so that users can enjoy the distinctive lifestyle and culture as if living in Hainan.
Ilhom: Inspired by the natural scenery and relaxing lifestyle in Hainan, the packaging subtly integrates elements including sea waves, sailing boasts, coconut trees, lighthouses, seabirds, surfboards, the sun, and typical ribbons of native Lination with characteristic patterns into the word Hainan, highlighting the harmonious blending of traditional national culture and naturalecology in Hainan.
Loyiha muddati: The project was designed and developed in Beijing in March 2022 and will be launched in China in July 2023.
Ish jarayoni: The slim glass bottle with relief sculpture facilitates one-hand grip for users. Thanks to the special thermochromic ink, the postmark pattern printed on the canned beer under refrigeration will appear as the temperature reduces, leading to a more interesting interaction between the packaging and the product.
Jamoa a'zolari: Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao