China Resources Snow Breweries Ltd. tomonidan Snow Zero Ichimlik qadoqlash dizayni

China Resources Snow Breweries Ltd. tomonidan yaratilgan Snow Zero Ichimlik qadoqlash dizayni — Qadoqlash Dizayni tanlov toifasida nufuzli 2023 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushQadoqlash· 2023

Snow Zero Ichimlik qadoqlash dizayni

muallif: China Resources Snow Breweries Ltd.

Mijoz: China Resources Snow Breweries

Qadoqlash toifasida A' Design Award Kumush Mukofoti g'olibi

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A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Snow Zero Ichimlik qadoqlash dizayni haqida

Snow Zero — kam alkogolli, kam kaloriyali gazlangan alkogolli suv uchun yaratilgan qadoqlash dizaynidir. Zero nomi yarim tunga ishora qilib, u ham yakun, ham boshlanish sifatida qaraladi. Qadoqdagi cheksizlik belgisi davomiylik g'oyasini ifodalaydi. 0 raqami yengil va tetiklantiruvchi ta'mni anglatish maqsadida uch o'lchamli suyuq metall effekti bilan tasvirlangan. Shishalardagi illyustratsiyalar futuristik ko'rinish uchun avangard tasviriy san'at uslublaridan ilhomlangan. Suv tomchisi shaklidagi shishalarni og'iz qismi bilan bir-biriga birlashtirish mumkin, shu tariqa ikkita shisha yangi cheksizlik belgisini hosil qiladi. Alyuminiy bankalar va shisha idishlar qo'llanilgan.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Snow Zero Ichimlik qadoqlash dizayni A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Snow Zero Ichimlik qadoqlash dizayni ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Snow Zero Ichimlik qadoqlash dizayni ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Zero is the low alcohol and low calorie hard sparkling water dedicated to the z generation. Its package design features the infinity symbol, which vividly interprets the endless happy hours consumers can get when savoring the hard sparkling water. Additionally, the illustrations on bottles are elaborately designed based on pioneer visual art such as Expressionism and Memphis, creating strong aesthetic appeal to the z generation who have a fancy for pretty things.
O'lchamlar va qadoqlash: Bottle: 288 ml height- 222 mm
Can: 330 ml height- 145 mm
Teglar: Alcohol Packaging, Gen Z, Hard Sparkling Water, Pioneer Visual Art, Font Effect of 3D Liquid Metal
Ishlab chiqarish texnologiyasi: aluminum can and glass bottle
Dizayn muammosi: The challenge of the project laid in how to stand out in the crowded market of essentially identical products and to catch eyes of consumers in the consumption scenarios. For this end, the package design applies the font effect of 3D liquid metal on the figure 0 to visually convey the low calorie and refreshing taste of the product, quite striking and impressive. The illustrations of various art styles are also adopted to reinterpret what the ZERO can be, exuding a coherent vibe of futurism.
Tadqiqot: In light of the preferences of the z generation, the design team labeled the hard sparkling water as ZERO to denote the infinite enjoyment it brings and the midnight for people to indulge in revelry. The ZERO is expected to create a mental habitat for the z generation to take their stress and disguise off and to show their true personalities in the leisure moments.
Ilhom: The hard sparkling water is subtly named as Zero to symbolize the midnight, a time to enjoy revelry and welcome a new day. The continuation Zero implies is encapsulated and visualized by the infinity symbol, to connote the endless enjoyment offered by the hard sparkling water. For stronger aesthetic appeal, the figure 0 takes on the font effect of 3D liquid metal, which exudes a striking futuristic style to make the package design match the consumption scenariosmore closely.
Loyiha muddati: The design and development of ZERO started in Beijing, in September 2021. It will be introduced to the market in China, in August 2023.
Ish jarayoni: With the uniquely designed water drop shape, any two bottles can be connected mouth to mouth to form a new infinity symbol. This subtle shape design boasts much playfulness, and offers every consumer a new approach to socializing and interacting with others.
Jamoa a'zolari: Dong Yan
Weixi Zhou
Yu Zhai