Yunlin Dai and Weiliang Tao tomonidan Gui Jiu Shi Jia Alkogolli ichimlik qadoqlash dizayni

Yunlin Dai and Weiliang Tao tomonidan yaratilgan Gui Jiu Shi Jia Alkogolli ichimlik qadoqlash dizayni — Qadoqlash Dizayni tanlov toifasida nufuzli 2023 A' Design Award Temir Mukofoti mukofotining yuqori baholangan g'olibidir.

TemirQadoqlash· 2023

Gui Jiu Shi Jia Alkogolli ichimlik qadoqlash dizayni

muallif: Yunlin Dai and Weiliang Tao

Mijoz: Jiangsu Yanghe Distillery Co., Ltd

Qadoqlash toifasida A' Design Award Temir Mukofoti g'olibi

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A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Gui Jiu Shi Jia Alkogolli ichimlik qadoqlash dizayni haqida

Gui Jiu Shi Jia — xitoylik baytszyu spirtli ichimligi uchun qadoqlash dizaynidir. Shishaning old tomoni kvadrat shaklda bo'lib, yuqoridan qaralganda kvadrat va dumaloq shakllar birikadi. Bu forma qat'iy tamoyillarni moslashuvchan tafakkur bilan birlashtiruvchi madaniy g'oyaga ishora qiladi. Etiketkada Guizhou viloyatiga xos an'anaviy mehmondo'stlik belgisi bo'lgan batik uslubidagi kutib oluvchi qush naqshi tasvirlangan. Shisha purkash, pishirish va bo'yash usullari orqali pardozlangan, bo'yin qismidagi qopqoq esa charm bilan qoplangan. Quti maxsus qog'oz, tolali taxta, kumush folga va metall belgilardan tayyorlangan. To'rt kodli tizim soxtalashtirishdan himoyalanishni ta'minlaydi.

Tan olinish

A' Design Award Temir Mukofoti haqida

Gui Jiu Shi Jia Alkogolli ichimlik qadoqlash dizayni A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Gui Jiu Shi Jia Alkogolli ichimlik qadoqlash dizayni yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Gui Jiu Shi Jia Alkogolli ichimlik qadoqlash dizayni puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The product is created to reflect the "Gui" cultural system which echoes the "noble" culture in pattern, shape and colour. The bottle label is designed with the most representative "batik welcoming bird" pattern in Guizhou, which means welcoming guests. The bottle-shaped design is square with circle, which corresponds to the inner spirit of "Gui" culture; the unique product philosophy and quality of the product are fully demonstrated.
O'lchamlar va qadoqlash: Bottle:192mm x 110 mm x 62mm
Box:145 mm x 78mm x 260mm
Teglar: crafts, Baijiu, spirit, packaging, art
Ishlab chiqarish texnologiyasi: The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship.
Cover: split digital correlation cover; spraying and coating; leather-covered neck sleeve
Bottle: increased sense of volume; spraying, baking and brushing design.
Box: special paper, fiber board, A-grade positive double gray, silver foil inner sticker, metal signage, flocked EVA, craft: UV, screen printing, bronzing.
Dizayn muammosi: Focused on "high-end, value-added, fashion, and experience", breakthroughs have been achieved in smart anti-counterfeiting and application of new structures and processes. The brand is supported by various aspects such as "Yanghe Blue, Dream Drop, high-end quality, unique 550ml capacity, intelligent anti-counterfeiting and new patented technology" to create product uniqueness and differentiation.
Tadqiqot: It satisfies people's pursuit of more refined and high-end life, and at the same our brand “Guijiu Shijia” pursues excellence in inheriting ethnic cultures and exhibits sensible and vivid features of Guizhou. We, through invisible ways, define the philosophy of “Gui”. "Gui", literally meaning “expensive”, “dear” or “aristocratic”, highlights the introverted, quiet, gentle and honest beauty of "Chinese Gui culture" from the inside out. Consumer recognition of the product's packaging, quality and branding, as well as our continuous polishing of the product, has provided it with sustainable development.
Ilhom: The Tao Te Ching says: the highest good is like water, for water benefits the ten thousand things without striving. It settles in places that people avoid and so is like the Tao. Under its inspiration, the front of the bottle is shaped square, but from the perspective of the top, squareness and roundness are harmoniously applied with each other. Squareness is the principle of life, or to be firm on the rules; roundness refers to the wisdom of life or to be flexible on issues. In a word, squareness and roundness is like the universe, heaven and earth or life, containing profound philosophy and mystery. A perfect product can only be created if you understand and know the law of all things.
Loyiha muddati: 2021-November.2022,Nanjing,Jiangsu
The project started in Novermber 2021 in Nanjing,Jiangsu and finished in November 2022, Nanjing, Jiangsu.
Ish jarayoni: The product Gui Jiu Shi Jia uses the four-code correlation technology, enhancing from outside to inside layer by layer. The four-in-one anti-counterfeiting technology, boosting the split structure, is the most sophisticated technology that the industry has patented. To do a more powerful fight against manufacturing and marketing the fake, to protect the rights of the brand and make users more assured. At the meantime, the high-end appearance of the product and its profound connotation demonstrate the status and taste of users.
Jamoa a'zolari: Liandong Zhang、Huashuang Liu、Zhaoxin Zhu