Chong Peng tomonidan Meiyitian Aqlli qadoqlash

Chong Peng tomonidan yaratilgan Meiyitian Aqlli qadoqlash — Qadoqlash Dizayni tanlov toifasida nufuzli 2022 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaQadoqlash· 2022

Meiyitian Aqlli qadoqlash

muallif: Chong Peng

Mijoz: Yili Group

Qadoqlash toifasida A' Design Award Bronza Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#139341 uchun mukofot holatini tasdiqlash

A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Meiyitian Aqlli qadoqlash haqida

Meiyitian — bosma qadoqni virtual brend olamiga bog'laydigan aqlli qadoqlash dizaynidir. Qadoqda brend vakiliga asoslangan ikki o'lchamli va uch o'lchamli belgilar tasvirlangan bo'lib, ular brend maskotini hosil qiladi. Iste'molchilar mobil ilova yordamida ushbu belgilarni skanerlab, brend tomonidan yaratilgan virtual olamga kirishadi. Virtual olam ichida interaktiv o'yinlar va qo'g'irchoq moslashtirish tizimi taqdim etiladi, shuningdek, mukofotlar to'plash imkoniyati mavjud. Maqsad — brend bilan yosh iste'molchilar o'rtasida yaqinroq aloqa o'rnatishdir.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Meiyitian Aqlli qadoqlash A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Meiyitian Aqlli qadoqlash yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Meiyitian Aqlli qadoqlash ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: By extracting the characteristics of the brand spokesperson, it designs the new 2D and 3D dolls, build up the brand IP. We have developed online interactive games and doll customization system.
O'lchamlar va qadoqlash: Width65mmxDepth65mmxHeight220mm
Teglar: Virtual brand world,Smart and connected,Brand IP design
Ishlab chiqarish texnologiyasi: Mobile Internet AI technology
Dizayn muammosi: In the new trend of "meta-universe", "MEIYITIAN" have developed online interactive games and doll customization system. With the new AI technology,consumers can enter the virtual brand world. Moreover,they can also play interactive games to get rewards or DIY ideas, eventually,these experiences will form data to bring more positive feedback for consumers and maintain the intimate relationship between the brand and consumers.
Tadqiqot: With the rising of the "meta-universe" concept, the youth of "Generation Z" in China has spent more and more time exploring the virtual world,so some of the rules applied in brand packaging design for brands fail to keep up with the exploration spirits of the"Generation Z". Moreover, it is increasingly hard to resonate with them.
Ilhom: The core idea behind packaging design is to interact with consumers through new AI technologies. When consumers scan the packaging image, they can enter the virtual world created by the brand and started games or other activities,then strengthen the emotional link between the brand and consumers.
Loyiha muddati: The project started in August 2021 in China
Ish jarayoni: Consumers enter the virtual brand world by scanning the characters on the package through APP
Jamoa a'zolari: Project director：Susie Liu
Creative director：Chong Peng
Design: Pesign Team