Olga Takhtarova tomonidan Una Luna Qandolatchilik mahsulotlari uchun qadoqlash

Olga Takhtarova tomonidan yaratilgan Una Luna Qandolatchilik mahsulotlari uchun qadoqlash — Qadoqlash Dizayni tanlov toifasida nufuzli 2022 A' Design Award Temir Mukofoti mukofotining yuqori baholangan g'olibidir.

TemirQadoqlash· 2022

Una Luna Qandolatchilik mahsulotlari uchun qadoqlash

muallif: Olga Takhtarova

Mijoz: Sot B&d

Qadoqlash toifasida A' Design Award Temir Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#139030 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Una Luna Qandolatchilik mahsulotlari uchun qadoqlash haqida

Una Luna — italyan qora shokoladiga qoplangan mevali konfetlarning premium seriyasi uchun yaratilgan qadoqlash dizaynidir. Mashhur ukrain she'rlaridan olingan satrlar asosida ikkita quti yaratilgan: Cherry Garden va Roses and Grapes. Har bir quti alohida elementlardan yig'ilgan kollaj tasvirini o'zida mujassam etadi, va har bir seriyada foydalanilgan meva kompozitsiya davomida takrorlanadi. Qora fon va minimalistik shrift zamonaviy va nafis ko'rinish beradi. Qutilar oflset texnologiyasi yordamida chop etilgan bo'lib, matoviy lak va tanlangan detallarda mis folga bosma bilan bezatilgan.

Tan olinish

A' Design Award Temir Mukofoti haqida

Una Luna Qandolatchilik mahsulotlari uchun qadoqlash A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Una Luna Qandolatchilik mahsulotlari uchun qadoqlash yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Una Luna Qandolatchilik mahsulotlari uchun qadoqlash puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The idea of packaging design arose from the name of the series. Each name of the fruit candy series echoes the widely known lines of prominent Ukrainian poets of the 19th-20th centuries. Cherry Garden - "A cherry orchard near the house..." - a poem by Taras Shevchenko. Ukrainian poet, thinker, public figure of the 19th century. Roses and Grapes. "Roses and grapes are beautiful and useful" - a poem by Maxim Rilski Ukrainian poet, public figure of the 20th century
O'lchamlar va qadoqlash: 1 boxes 370mm x 260mm x 15mm
2 boxes 370mm x 260mm x 15mm
Teglar: Chocolate collection. Chocolate, Chocolate packaging, Fruit candies, Ukraine, Collage
Ishlab chiqarish texnologiyasi: All packages were printed by offset technology, using matte varnish and embossing of individual elements with copper foil. Two packages were created for these two series. The packaging for chocolates had to be safe for the product and prevent it from spoiling, extend the shelf life and reduce the cost of production. In addition, its environmental friendliness became an integral requirement - the right packaging does not harm the environment.
Dizayn muammosi: One of the most important tasks in the development of the design was to create such a package that the consumer, looking at the product, wanted to buy it and at the same time the package should be associated with Ukraine, with its rich poetry, history and nature. Great attention was paid to the details from which the collage was created. In each composition, fruit, which is used to fill a given series of candies, is necessarily repeated. For example, grapes, pears, peaches, etc. Also, important attention was paid to the overall aesthetics of the package to evoke positive emotions in the end customer
Tadqiqot: The designer used an unusual illustration - a collage, where each composition is assembled from individual elements. The composition of the collage repeats the name of each series. Collage illustration plays on the name of each series and conveys the lushness and beauty of Ukrainian nature and at the same time, black background and minimal lettering conveys modernity and elegance.
Ilhom: Una Luna is a premium candy that uses real Italian chocolate and natural ingredients. Roses and Grapes and Cherry Garden is a premium series of fruit candies in the finest Italian dark chocolate. Roses and Grapes - chocolate-covered peach and walnut, chocolate-covered pear and Grape Magic. Cherry Garden - chocolate-covered prunes with walnut, chocolate-covered apricots with walnut, and Cherry Magic.
Loyiha muddati: This project started in May 2021 and finished in 2021 August in Kyiv. Ukraine
Ish jarayoni: The main challenge was to create a suitable illustration that would tell the story of the product and expose it from an unusual angle. It was also necessary to make sure that the consumer could easily find all the necessary information about the product, that it was readable and error-free. And the company logo should be visible at a glance