Ofen Hu tomonidan Johnnie Walker Limited Edition Sovg'a qadoqlash

Ofen Hu tomonidan yaratilgan Johnnie Walker Limited Edition Sovg'a qadoqlash — Qadoqlash Dizayni tanlov toifasida nufuzli 2022 A' Design Award Oltin Mukofoti mukofotining yuqori baholangan g'olibidir.

OltinQadoqlash· 2022

Johnnie Walker Limited Edition Sovg'a qadoqlash

muallif: Ofen Hu

Mijoz: Diageo Foreign Wine Trading (Shanghai) Co., Ltd

Qadoqlash toifasida A' Design Award Oltin Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#138822 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Johnnie Walker Limited Edition Sovg'a qadoqlash haqida

Johnnie Walker Limited Edition — Xitoyda Kuzgi o'rtalik bayramiga bag'ishlab chiqarilgan viski shishasi uchun sovg'a qadoqlash dizayni. Kuzgi o'rtalik bayrami oila a'zolarining bir dasturxon atrofida jam bo'lishi uchun muhim vaqt bo'lgani sababli, dizaynning asosiy mavzulari — uy, diydor va tuyg'ulardir. Dizayn an'anaviy xitoy me'morchiligidagi eshik va derazalardan ilhomlangan. Tashqi quti ikki tavaqali eshik kabi ochiladi, markazdagi magnitli tugma yordamida yopiq holda turadi va ichidagi shishani namoyon etadi. Qutida orxideyalar, kapalaklar va xosiyatli bulutlar tasvirlangan. Qutida zarhal berish va lazerli kesish texnikalari qo'llanilgan, shishaga esa qumpurkash ishlovi berilgan.

Tan olinish

A' Design Award Oltin Mukofoti haqida

Johnnie Walker Limited Edition Sovg'a qadoqlash A' Design Award Oltin Mukofotining g‘olibi bo‘lib, bu birinchi darajali, ajoyib va ajralib turuvchi dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Oltin g‘oliblari o‘z dizaynerlarining daholigi, donoligi va mahoratini aks ettiruvchi benihoya innovatsion, uzoqni ko‘ra oladigan va ko‘zni qamashtiruvchi ijodlardir. Johnnie Walker Limited Edition Sovg'a qadoqlash misli ko‘rilmagan qiymat keltiruvchi, juda maqtalgan, yo‘nalish belgilovchi va yodgorlik darajasidagi ixtiro bo‘lishi kutiladi. A' Design Award Oltin Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini katta foyda bilan kengaytiruvchi ko‘zni qamashtiruvchi, e’zozlangan loyihadir. Johnnie Walker Limited Edition Sovg'a qadoqlash kuchli istak tuyg‘ularini yaratadi, ishtiyoqni uyg‘otadi, ijodkorlikni rag‘batlantiradi va bizni maftun etadi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: This is a Johnnie Walker Blue Label 2021 Mid-Autumn Festival Limited Edition gift. The Mid-Autumn Festival is an important festival for family reunion in China. The key words are home, reunion and emotion. Slogan is "EMOTIONS COME FROM BLUE". The design inspiration comes from the door and window in traditional Chinese architecture. The outer packaging design adopts double-door opening box, when the door is opened, you can see the home directly, expressing reunion and emotion. When the lid opened, the picture of orchids blooming in the courtyard is also similar to the "Chinese Pingfeng".
O'lchamlar va qadoqlash: Length 15cm width 11.5cm height 36cm
Teglar: Whisky, Packaging, Packaging Design, JOHNNIE WALKER BLUE Lab, Mid-Autumn Festival, China, Art, Painting
Ishlab chiqarish texnologiyasi: The packaging uses gilding and excitation techniques, as well as laser cutout technology to handle the visual senses of the packaging. Sandblasting technology was used on the bottle
Dizayn muammosi: The most difficult parts of this packaging design are the size of the windows and the hardness of the paper, which needs to be aesthetic while taking supporting and protecting function that is critical during shipping into account. During the design process, the design of the windows was repeatedly adjusted and packaging production attempts were made.
Tadqiqot: In the packaging design, traditional Chinese wooden windows are used as the main vision of the outer packaging. Orchids, butterflies and Chinese auspicious clouds are the main depicting objects. Towering pavilions are built near the moon. The designer wishes to combine the auspicious cloud patterns with the lines of cake rolls, providing an unique visual experience. Blue is the brand symbol of JOHNNIE WALKER. Blue and orchids have the same pronunciation in Chinese, and are equated in the depiction. Orchids also symbolize “gentlemen” in Chinese culture since The Book of Songs is created.
Ilhom: "EMOTIONS COME FROM BLUE" comes from the Chinese idiom “blue is extracted from the indigo plant, but is bluer than it”. By creating through such themes, and adopting the culture of Mid-Autumn Festival, the designer temps to reflect how the people are becoming better and better by generation. The scene of the moonlight flattering some orchids in a courtyard is observed by looking through the gaps of the wooden windows that are traditionally built in Chinese courtyards. This helps presenting an intriguing experience of the traditional Chinese festival.
Loyiha muddati: Started on March 17, 2021, completed in Shenzhen on April 30, 2021, entered the market in October 2021
Ish jarayoni: The package is opened to the left and right. There is a magnet button in the middle, which lets the package open after it is unbuttoned. Expanding the outer package reveals the inner bottle design.
Jamoa a'zolari: Designer: Ofen Hu
Illustrator: Chushan Chan
Curator: Aha Chan
Rasm mualliflari: Image：Diageo Foreign Wine Trading (Shanghai) Co., Ltd