Jiawei Wu tomonidan Meandre Atir shishasi, atir qadoqlash dizayni

Jiawei Wu tomonidan yaratilgan Meandre Atir shishasi, atir qadoqlash dizayni — Qadoqlash Dizayni tanlov toifasida nufuzli 2022 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaQadoqlash· 2022

Meandre Atir shishasi, atir qadoqlash dizayni

muallif: Jiawei Wu

Mijoz: Jiawei Wu Design

Qadoqlash toifasida A' Design Award Bronza Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#137809 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Meandre Atir shishasi, atir qadoqlash dizayni haqida

Meandre — tabiiy atir brendi uchun yaratilgan shisha va qadoqlash dizaynidir. Nomi frantsuzcha "daryo qayrilishlari" degan ma'noni anglatuvchi so'zdan olingan. Dizayn o'rmonda sayr qilishning to'liq hissiyotini uyg'otishni maqsad qiladi. Qopqoq egilgan shoxning shaklini takrorlaydi, shisha esa yog'och egish jarayoni orqali shakllangan Shimoliy Amerika yong'og'i daraxtidan yasalgan. Ma'lumot kartochkasida ushbu xushbo'y hidga ilhom bergan frantsuz qishloq o'rmonining fotosurati va tavsifi keltirilgan. Hidda faqat tabiiy, yog'ochsimon notalar qo'llanilgan.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Meandre Atir shishasi, atir qadoqlash dizayni A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Meandre Atir shishasi, atir qadoqlash dizayni yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Meandre Atir shishasi, atir qadoqlash dizayni ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The packaging system of the méandre is mainly focus on creating an immersive experience for customers to bring them wandering in forest with the footprints. The cap design reflects the image of natural shape with its bending branch. All stone-made bottle is an important representation of the beauty of nature. With the photo and description on the information card, users can picture the exact moment that the perfumer experience back in that little French rural forest. No matter where the customers live their lives, the méandre can bring them to the verdant forest immediately not only with the scent but with the whole packaging experience design.
O'lchamlar va qadoqlash: The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The packaging final design was submitted in both RGB and CMYK color variants for printing and social media marketing. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
Teglar: Package Design, Perfume Bottle, Fragrance, Art Direction, Natural, Product
Ishlab chiqarish texnologiyasi: All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
Dizayn muammosi: The visual translation of natural elements and brand image needs to find a balanced and creative point.The bottle package design is an innovative design with a complex structure, and the machining qualification rate is the biggest challenge encountered by this project.
Tadqiqot: The objective starts from brand experience, brand personality and character definition, target audience. The experience defined – a journey in the forest with footmarks. Méandre is elegant, natural and chic. Thorough research of the history of perfume package design is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on méandre due to its genuine quality of heavy user/customer interaction. It was a very interesting experience for me to deeply co-create concepts and content with users.
Ilhom: The brand personality and design was inspired by the French word "méandre", which means "curves of a river." Notes of this fragrance last longer with experiencers, which form a subtle hint haunted with them. The design translated the experience into an immersive journey with natural and woody notes. Moreover, the package delivers a sustainable design concept. The main purpose of this project is to represent the experience of forest wandering.
Loyiha muddati: The project started in 2020 and finished in 2021.
Ish jarayoni: Méandre is a natural perfume brand. The fragrance profile is based on the natural, woody notes to give users an experience and feeling that they are walking in the forest, thus only natural scents were selected as the ingredients.
Patentlar: Jiawei Wu
Jamoa a'zolari: Jiawei Wu
Rasm mualliflari: Design:Jiawei Wu
Photo Credits: Sonia Szostak