PepsiCo Design and Innovation tomonidan Pepsi New Year 2022 LTO Ichimlik bankasi

PepsiCo Design and Innovation tomonidan yaratilgan Pepsi New Year 2022 LTO Ichimlik bankasi — Qadoqlash Dizayni tanlov toifasida nufuzli 2022 A' Design Award Oltin Mukofoti mukofotining yuqori baholangan g'olibidir.

OltinQadoqlash· 2022

Pepsi New Year 2022 LTO Ichimlik bankasi

muallif: PepsiCo Design and Innovation

Qadoqlash toifasida A' Design Award Oltin Mukofoti g'olibi

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Dizayn

Pepsi New Year 2022 LTO Ichimlik bankasi haqida

Pepsi New Year 2022 LTO — qishki bayram mavsumi uchun yaratilgan oltita cheklangan nashrdagi ichimlik bankalari seriyasidir. Bankalar Rossiyada mavsumiy brend kampaniyasining bir qismi sifatida chiqarilgan. Bayramona grafikalar butun bayram davriga, Yangi yil bilan yakunlanadigan davrga mos kelishga mo'ljallangan. Dizayn shuningdek interaktiv xususiyatlar orqali brendni qadoqlashdan tashqariga ham kengaytiradi. Iste'molchilar har bir bankadagi QR kodni smartfon orqali skanerlash bilan aksiyalarga kirishlari mumkin, jumladan yorug'likda porlaydigan cheklangan nashrdagi xudi va futbolkalarni yutib olish imkoniyatiga ega bo'lishadi.

Tan olinish

A' Design Award Oltin Mukofoti haqida

Pepsi New Year 2022 LTO Ichimlik bankasi A' Design Award Oltin Mukofotining g‘olibi bo‘lib, bu birinchi darajali, ajoyib va ajralib turuvchi dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Oltin g‘oliblari o‘z dizaynerlarining daholigi, donoligi va mahoratini aks ettiruvchi benihoya innovatsion, uzoqni ko‘ra oladigan va ko‘zni qamashtiruvchi ijodlardir. Pepsi New Year 2022 LTO Ichimlik bankasi misli ko‘rilmagan qiymat keltiruvchi, juda maqtalgan, yo‘nalish belgilovchi va yodgorlik darajasidagi ixtiro bo‘lishi kutiladi. A' Design Award Oltin Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini katta foyda bilan kengaytiruvchi ko‘zni qamashtiruvchi, e’zozlangan loyihadir. Pepsi New Year 2022 LTO Ichimlik bankasi kuchli istak tuyg‘ularini yaratadi, ishtiyoqni uyg‘otadi, ijodkorlikni rag‘batlantiradi va bizni maftun etadi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: These cans were created with consumer engagement in mind, as well as to activate the brand beyond packaging. Complete with interactive functional features, consumers are encouraged to use their smartphone to scan QR codes on the cans that lead to promotions, including a chance to win limited edition hoodies and t-shirts that glow.
Ilhom: Bringing all the festive feels wherever it goes, Pepsi is lighting up the holiday season in 2022! The Design Team created a series of six limited edition cans for the New Year 2022, available for purchase in Russia, as a part of Pepsi’s ‘Light up the Winter Holidays’ campaign. These LTO cans were designed to be enjoyed through the whole of the winter holidays and culminating in New Year’s, embracing both the memorable and unexpected moments the season will bring.

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