Sunghoon Kim tomonidan yaratilgan 87MM Brand Story Kitob dizayni — Bosma va Nashr Etilgan Media Dizayni tanlov toifasida nufuzli 2022 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushBosma· 2022

87MM Brand Story Kitob dizayni

muallif: Sunghoon Kim

Mijoz: 87mm

Bosma toifasida A' Design Award Kumush Mukofoti g'olibi

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A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

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Dizayn

87MM Brand Story Kitob dizayni haqida

87MM - did va zukkolik orqali kundalik madaniyatni yaratuvchi Koreyaning taniqli moda brendi. 2011-yilda tashkil etilganidan beri brendning o'n yillik tarixini 87MM-ni sevuvchi jamoatchilikka "Moment by Moment, We Say No Concept But Good Sense" orqali hikoya qilish uchun yaratilgan - 10 yillik tarixga ega brend. Bu asar ikki asoschining hamda 87MM brendining hikoyalari orqali 87MM-ga mehr qo'ygan va ishtiyoqmand yosh koreys jamoatchiligi bilan yaqinroq aloqa o'rnatishga xizmat qiladi.

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A' Design Award Kumush Mukofoti haqida

87MM Brand Story Kitob dizayni A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. 87MM Brand Story Kitob dizayni ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. 87MM Brand Story Kitob dizayni ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: He designed the brand book of 87MM, a Korean fashion brand. 87MM is a representative fashion brand in Korea that creates a culture in everyday life through sense and wit. You can see the story of 87MM over the past decade through the brand book which contains the record of the 10th anniversary since its launch in 2011.
O'lchamlar va qadoqlash: Hardcover book, 190 mm × 280 mm × 33 mm, 400 page. The cover is debossing and hot foil stamping (gloss black), the Spine is hot foil stamping (gloss black), Coating silkscreen on the paper.
Teglar: 87MM, brand book, book, design, editorial, graphic, typography
Ishlab chiqarish texnologiyasi: The cover design was designed to express the accumulation of stories for 10 years by printing thick boards and 87MM main colors on paper and was made using debossing and matte inkstones on the front and back of the cover. It is divided into three parts in total, and we used four types of paper to express the image well according to the characteristics of each part. Part 1-1 is made to have a different texture than other parts by coating with a silkscreen.
Dizayn muammosi: In organizing and classifying vast amounts of data over the past decade, data had to be classified and selected so that it could be an interesting record that suits the character of a fashion brand and expresses the brand well, not just a record of 10 years. And the newly designed font had to harmonize with the story expressed in writing. The selection of paper to express these materials well was also an important task.
Tadqiqot: According to the nature of the fashion brand, he wanted to classify the story of the past decade into three parts. Since the characteristics of each part are clearly distinguished, it was judged that using paper in four types could convey the story of 87MM more accurately. Through the form, proportion, and texture of the book, I wanted to convey that it is a book made by a brand's philosophy and fashion brand.
Ilhom: While interviewing the two founders of 87MM, who were fashion models, He learned the story of how they made clothes. He wanted to convey the story of their 10 years of making clothes in a book. He came to think about how to express their favorite colors, graphics, and various elements in the book. Inspired by the numbers 8 and 7, He designed fonts, and He designed books using these fonts.
Loyiha muddati: The project began in Seoul, Korea, in March 2021 and ended in January 2022. Books have been on sale in Korea since January 2022.
Ish jarayoni: Through the brand book, he designed to tell the public who likes 87MM, Korea's leading fashion brand, the story of the 10 years since its establishment in 2011. This book will serve to communicate more closely with the young Korean public who likes 87MM and is enthusiastic about it through the story of the brand and the story of the two founders as well as the brand philosophy of 87MM.
Jamoa a'zolari: Writing: Kim Wonjoong, Park Jiwoon
Design: Kim Sunghoon
Rasm mualliflari: 87MM