Blackandgold Shanghai tomonidan Small Satine Bolalar uchun sut qadoqlash dizayni

Blackandgold Shanghai tomonidan yaratilgan Small Satine Bolalar uchun sut qadoqlash dizayni — Qadoqlash Dizayni tanlov toifasida nufuzli 2022 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaQadoqlash· 2022

Small Satine Bolalar uchun sut qadoqlash dizayni

muallif: Blackandgold Shanghai

Mijoz: Yili Group

Qadoqlash toifasida A' Design Award Bronza Mukofoti g'olibi

11,714

Tasdiqlangan mukofot g'olibi

#134149 uchun mukofot holatini tasdiqlash

A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Small Satine Bolalar uchun sut qadoqlash dizayni haqida

Kichkina Satine — bolalar uchun mo'ljallangan organik sut mahsuloti qadoqlashidir. Dizayn Satine sut brendini kengaytirib, uning logotipi hamda oq va yashil ranglarini saqlab qoladi. Old panelda Kichkina Satine nomli qahramon buzoq yonida, o'tloqda yotgan holda tasvirlangan. Orqa panelda esa sut fermasining keng manzarasi yengil va sodda uslubda chizilgan. Mahsulot nomi bolalarga mos shriftda terilgan bo'lib, ozuqaviy ma'lumotlar ota-onalar uchun aniq va tushunarli tarzda berilgan. Ichki qadoq qog'oz kartondan tayyorlangan.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Small Satine Bolalar uchun sut qadoqlash dizayni A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Small Satine Bolalar uchun sut qadoqlash dizayni yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Small Satine Bolalar uchun sut qadoqlash dizayni ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: For new middle-class in China, they focus more on their kids' health compared with their previous generation. Satine advocates natural and organic life. Now, Satine enters the kid milk market with its newly-launched organic kid milk named after Small Satine. Small Satine has its own IP to draw kids' attention. The illustration of his exploration in dairy farm is the theme of design. it also demonstrates the harmony with nature.
O'lchamlar va qadoqlash: Inner pack: Width 43mm x Depth 41mm x Height 102mm
Box: Width 265mm x Depth 22mm x Height 135mm
Teglar: Packaging, milk, kid, China, organic
Ishlab chiqarish texnologiyasi: Inner pack: Tetra Pack
Box: paper
Dizayn muammosi: Satine is a premium organic milk brand. The main challenge is how to add childish delight to a premium product. By doing so, the overall look and feel of Satine is maintained. Based on the combination of white and green, an illustration was created. The product name organic milk has switched to a childish font. On back panel, the introduction of dairy farm is also treated in a cute way.
Tadqiqot: Satine is a premium milk brand. It talks about nature and organic. When it comes to kid milk, the design language should be appropriate to kid. After looking at kid food and drink, we find out IP characters are often used. Thus the illustration is created to tell a story that Small Satine is exploring the dairy farm. It symbolizes the harmony with nature as well as good farm environment.
Ilhom: IP character can attract kids' attention and enhance childish delight. Instead of using IP collaboration, we created an IP for it. He is a pupil from Third Grade Class 6 implying 3.6g/100ml protein. To express the natural environment, IP character is hanging out with the calf on the grass. The back panel shows the panorama of dairy farm to communicate good milk from good farm. Its nutrition claims are highlighted for parents' trust.
Loyiha muddati: The project started in Feb, 2021 and the product is launched in June, 2021.
Ish jarayoni: Satine is a well-known brand in China. Its white and green combination is quite iconic. When the brand extends to kid milk, its logo and color tone need to be retained. The sub-brand name Small Satine is below Satine logo. The main visual is Small Satine hangs out with calf and they are lying on the grass leisurely. It communicates the environment and the harmony with nature.
Patentlar: All photos credits to blackandgold Shanghai, 2022.
Jamoa a'zolari: Creative Director: Yang LI
Designer: Xuying ZHANG
Illustrator: Yinlu YU
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG