Blackandgold Shanghai tomonidan Satine Jersey Sut qadoqlash

Blackandgold Shanghai tomonidan yaratilgan Satine Jersey Sut qadoqlash — Qadoqlash Dizayni tanlov toifasida nufuzli 2022 A' Design Award Temir Mukofoti mukofotining yuqori baholangan g'olibidir.

TemirQadoqlash· 2022

Satine Jersey Sut qadoqlash

muallif: Blackandgold Shanghai

Mijoz: Yili Group

Qadoqlash toifasida A' Design Award Temir Mukofoti g'olibi

13,862

Tasdiqlangan mukofot g'olibi

#134131 uchun mukofot holatini tasdiqlash

A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Satine Jersey Sut qadoqlash haqida

Satine Jersey — premium Jersi suti mahsuloti uchun ishlab chiqilgan qadoqlash dizaynidir. Dizaynda hashamatni ifodalash va sutning kelib chiqishini aks ettirish uchun Art Deco uslubi qo'llanilgan. Fon Satine yashil rangda bezatilgan, logotip esa oltin rangda ishlangan. Oltin rangdagi chiziqli illyustratsiyalar London Eye bilan o'ralgan holda Britaniya landshafti va Jersi sut fermasini tasvirlaydi. Mahsulot nomi Britaniya an'analarini ifodalash uchun Yevropa muhr mumi motividagi rasmga joylashtirilgan. Ichki qadoqlama alyuminiy foliydan, tashqi quti esa tovlanuvchi kumush rangli qog'ozdan tayyorlangan.

Tan olinish

A' Design Award Temir Mukofoti haqida

Satine Jersey Sut qadoqlash A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Satine Jersey Sut qadoqlash yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Satine Jersey Sut qadoqlash puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Satine launches its first ever Jersey milk to enhance its image as leading premium milk brand in China. Satine imports Jersey cattle from Jersey and brings them up in Inner Mongolia in order to produce the most premium milk on the market. To highlight its origin and premium feature, the packaging conveys the British style and Jersey dairy farm in an artistic way to justify its premium price.
O'lchamlar va qadoqlash: Inner pack: Width 346mm x Depth 104mm x Height 121mm
Box: Width 45mm x Depth 45mm x Height 218mm
Teglar: Packaging, milk, premium, China, Jersey
Ishlab chiqarish texnologiyasi: Inner pack: Aluminium foil without white ink
Box: Iridescent silver paper
Dizayn muammosi: Jersey cattle is the USP of the product, and it is essential to convey this message. Chinese consumers barely know about the landscape of Jersey, but it is possible to educate them that Jersey is British Crown Dependency. So we decide to put British elements on packaging to create the British feel and suggest the origin.
Tadqiqot: In terms of pure milk category, most of the brands are using the traditional elements such as cow, farm and milk splash in a common method. However, Satine Jersey Milk is a high-end pure milk and its origin is Jersey, so how to help consumers to realize its premiumness and unique selling point compared with other milk? Within the category, cow and farm are often treated realistically. Therefore, we use artistic way to create the differentiation, and we find out the exquisite art style art deco is the best match.
Ilhom: The packaging is inspired by Art Deco which represents luxury and glamour. It matches Jersey milk's luxurious image. The background color is covered in Satine Green. Its logo is treated in gold. The illustration demonstrates British landscape and Jersey dairy farm in golden line to communicate its origin in a premium way. The product name is framed in sealing wax to reflect its British tradition. Its nutrition value is presented as well.
Loyiha muddati: The project started in February, 2020 and the product is launched in April, 2020.
Ish jarayoni: The box is framed by The London Eye in Art Deco style. Within the frame, it mixes the tourist attraction of the Great Britain. and the environment of Jersey dairy farm. The illustration is covered by a tradition European sealing wax that seals the British style into the product.
Jamoa a'zolari: Creative Director: Yang LI
Designer: Xuying ZHANG
Designer: Yu KANG
Illustrator: Nicolas DAMIENS
3D rendering: Jianhui CHEN
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
Rasm mualliflari: All photos credits to blackandgold Shanghai, 2022.