Yuan Jiang and Chen Song tomonidan Fragrance Gallery Primary Function: Chakana savdo interyer dizayni

Yuan Jiang and Chen Song tomonidan yaratilgan Fragrance Gallery Primary Function: Chakana savdo interyer dizayni — Ichki Makon va Ko'rgazma Dizayni tanlov toifasida nufuzli 2022 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushInterer· 2022

Fragrance Gallery Primary Function: Chakana savdo interyer dizayni

muallif: Yuan Jiang and Chen Song

Mijoz: SODA Architects

Interer toifasida A' Design Award Kumush Mukofoti g'olibi

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A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

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Dizayn

Fragrance Gallery Primary Function: Chakana savdo interyer dizayni haqida

Book Text: Fragrance Gallery — Pekindagi atir brendi uchun mo'ljallangan, 314 kvadrat metr maydonni qamrab oluvchi chakana savdo interyeri. Bu maydon an'anaviy do'kon sifatida emas, balki san'at galereyasi ko'rinishida tashkil etilgan. Kirish qismi taxminan 5000 ta qayta ishlangan atir shishasidan qurilgan bo'lib, u kunduzi va tunda rangini o'zgartiradigan media tuzilmani hosil qiladi. Asosiy zalda 20 metr uzunlikdagi egri sirt atirlar teksturasi hamda tarix va xom ashyo haqidagi ma'lumotlarning raqamli proyeksiyalarini namoyish etadi. Dizayn vizual, tovush, hid va interaktiv elementlarni birlashtiradi hamda tashrif buyuruvchilarni mustaqil sayohat davomida yo'naltiradi.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Fragrance Gallery Primary Function: Chakana savdo interyer dizayni A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Fragrance Gallery Primary Function: Chakana savdo interyer dizayni ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Fragrance Gallery Primary Function: Chakana savdo interyer dizayni ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The design concept of the media space is not simply to integrate multimedia into the planning of the space but more to explore new approaches to design. The fragrance retail space is ultimately presented as an art gallery, breaking the traditions of the sales environment. SODA offers customers a multi-dimensional experience of fragrance through visual, auditory, olfactory senses, and interactive experiences.
O'lchamlar va qadoqlash: 314 Square Meters
Teglar: Media space, Media integrated store, Digital installation, Fragrance gallery
Ishlab chiqarish texnologiyasi: The primary material of the media entrance is the brand's perfume bottles. This entrance is constructed of around 5,000 recycled perfume bottles. The bottles perform an implicit reflection of the brand's image and a surprise to the customers. Ultimately, the used perfume bottles represent a memory, an emotion, an experience, and a sensual connection between users and the brand.
Dizayn muammosi: How to reasonably design the experience circulation and create a reasonable tour rhythm was the key in our design process.

The challenges we tackled are
How to invite customers to settle down and get to know the products,
How to guide people to participate in the interaction,
How can surprises discovery continue,
How to promote guests to take pictures and share

The final showroom meets the above requirements and at the same time achieves a promising communication result.
Tadqiqot: We studied the display methods of various perfume stores and the experience of museums, in accordance with the brand's characteristics of subverting tradition and fashion. We designed an exclusive experiential space for the brand, guiding consumers to understand the history and product characteristics during the exhibition and self-guided tour, contributing to the improvement of product sales.
Ilhom: This project made a breakthrough in the design of tangible smell experience. Unlike the traditional commercial spaces, whose primacy were visual experience at scale, VIVINEVO fragrance art gallery focus on the customers smell experience, which brought up the following questions,
How to provide an olfactory experience,
How to combine smell and vision and,
How to provide sensory experiences other than smell and vision.
Loyiha muddati: The project started in August 2019 and finished in October 2020 in Beijing.
Ish jarayoni: The entrance,
SODA language,a physical pixel installation.
The designer collected 5000 perfume bottles and made a media structure out of them. The entrance is turned out into a colors-changing media that keeps rendering the atmosphere day and night.

The main hall, a 20m length irregular curved surface with digital projection. The projected changing perfume texture renders the atmosphere of the space. The projected information adds another layer on the texture and the exhibition, delivering the related knowledge of perfume to the customers, such as history and raw materials.
Jamoa a'zolari: Lead Designer: Jiang Yuan and Song Chen
Space and Digital Design Team: Chen Fei
Rasm mualliflari: Video Artist: Wang Ying
Photo Credits: Chen Xiyu
Video：He Hui