Yuntong Sun tomonidan Whoatemytofu Shrift

Yuntong Sun tomonidan yaratilgan Whoatemytofu Shrift — Ijtimoiy Dizayn tanlov toifasida nufuzli 2022 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaIjtimoiy· 2022

Whoatemytofu Shrift

muallif: Yuntong Sun

Mijoz: Yuntong Sun

Ijtimoiy toifasida A' Design Award Bronza Mukofoti g'olibi

39,448

Tasdiqlangan mukofot g'olibi

#127987 uchun mukofot holatini tasdiqlash

A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Whoatemytofu Shrift haqida

Whoatemytofu — The Tofu Type nomli ochiq manbali shriftga asoslangan ijtimoiy dizayn loyihasidir. Nomi jinsiy tazyiqni ifodalash uchun tofu yeyishni metafora sifatida ishlatuvchi xitoy maqoliga ishora qiladi. Harf shakllari tofuni kesish jarayonidan ilhomlanib yaratilgan bo'lib, manfiy bo'shliqlar kesilgan materialni eslatadi. Loyiha shuningdek plakatlar seriyasi va veb-sayt konsepsiyasini ham o'z ichiga oladi. Tashrif buyuruvchilar tazyiq paytida eshitgan og'riqli so'zlarni kiritishlari va ijtimoiy tarmoqlarda xeshteg bilan ulashish uchun plakat olishlari mumkin. Shriftni bepul yuklab olish mumkin. Maqsad — qurbonlarga ovoz berish va birdamlik hissini uyg'otishdir.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Whoatemytofu Shrift A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Whoatemytofu Shrift yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Whoatemytofu Shrift ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Invoking the metaphorical concept of eating tofu, this Project created an open type font design inspired by Tofu. In combination with the influence of social media hashtags and came up with the #whoatemytofu headline and web production poster concept. We aim to use the power of Typography to offer people a new possibility to fight against sexual harassment and make them feel that they are not alone.
O'lchamlar va qadoqlash: Poster, 1350px*1080px
Teglar: against sexual harassment, Typeface design, Website concept design, Protest, Social Media
Ishlab chiqarish texnologiyasi: In order to make the whole project highly recognizable, the font design, the poster and the web design were all designed around the element of Tofu. I designed an open-source typeface design for this project, called The Tofu Type, which was also one of the most important parts of the project. Since fonts have always played an important role in protests, more and more designers have designed open-source fonts for social movements. The idea of this typeface design is derived from the process of cutting tofu and the shape of the negative space of the letters was obtained by the process of cutting tofu.
Dizayn muammosi: The research challenges of the project are threefold. First is the font design. Like Tofu's typeface design, this form connects the material and spiritual worlds, it is like a symbol, is a sense of connectedness that is empowering. The type design process is a big challenge as it requires not only constantly improving the readability of fonts, but also making them look like tofu. Next is the interaction and visual design of the website, Although it is only a concept design, the overall web design is already very well developed, such as how users input, how to get the poster, the design of static and dynamic posters, how to download and use TOFU TYPE, etc. Lastly, I researched and investigated the social issue of sexual harassment, and I went through a long process of interviews and research before designing the project.
Tadqiqot: I interviewed dozens of people who had experienced sexual harassment before the design began. In addition to blatant acts of sexual harassment, there are also many acts in life that are not easily recognized and are easily overlooked, making it difficult to defend the rights of victims. Unlike the usual forms of protest, this project connects people to fight against sexual harassment through an extraordinary design by collecting and exposing the hurtful words used in sexual harassment.
Ilhom: "Eating Tofu" is a Chinese proverb and a metaphor for sexual harassment. WhoAteMyTofu is inspired by this metaphor and it is aims to arouse people's curiosity and attract more attention. Graphic design as well as typography can be a tool for social change. As a woman myself, I think this project is not only a visual design support for victims of sexual harassment and a new way for them to fight against it. It is also a platform for them to speak out and feel united: You are not alone.
Loyiha muddati: The project is my graduation project and will be completed at Bauhaus University Weimar in March 2021.
Ish jarayoni: Users can enter hurtful words they have heard when they were being sexually harassed on the "Make your own poster" page and get a designed poster that they can share on their social media, tagging the hashtag#WhoAteMyTofu. Users can also download and use the tofu typeface design for free on the site, which is also inspired by the Chinese metaphor for Eating Tofu.