Jin Zhang tomonidan Xiaoxiancao Choy Paketi

Jin Zhang tomonidan yaratilgan Xiaoxiancao Choy Paketi — Qadoqlash Dizayni tanlov toifasida nufuzli 2022 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaQadoqlash· 2022

Xiaoxiancao Choy Paketi

muallif: Jin Zhang

Mijoz: Xiao xian cao

Qadoqlash toifasida A' Design Award Bronza Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#126463 uchun mukofot holatini tasdiqlash

A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Xiaoxiancao Choy Paketi haqida

Choy paketlarining kelib chiqishini o'rganish orqali dizayner Tang sulolasidagi voqeani aniqladi va ko'proq odamlarga choyni yanada qiziqarliroq bilishi va sevishini ta'minlash uchun yenglari og'zini yopadigan choy ichishni asosiy vizual ifoda sifatida oldi. Orqa tomonda tushunarli "choy" toifani etkazish va sifat hissini oshirish uchun ishlatiladi. Kichik choy paketi iste'molchilarga tashish va ichish uchun qulay bo'lgan mustaqil kichik paketli alyuminiy folga sumkasidan foydalanadi.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Xiaoxiancao Choy Paketi A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Xiaoxiancao Choy Paketi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Xiaoxiancao Choy Paketi ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Xiaoxiancao is a kind of tea bag. In order to design a sense of ceremony, mystery, interest and international quality, the designer selected the tea drinking of palace ladies' sleeves covering their mouths in the Tang Dynasty as the main visual expression to let more people know and love tea in a more interesting way. On the back, the easy to understand "tea" is used to convey the category and enhance the sense of quality. The small tea bag uses the aluminum foil bag with independent small package, which is convenient for consumers to carry and drink.
O'lchamlar va qadoqlash: Box size285mm*100mm*35mmPackage content3g*10
Teglar: Tea bag, Tang Dynasty, tea, China, packaging, illustration
Ishlab chiqarish texnologiyasi: The package is made of recyclable cardboard. The simple envelope and pull-out inner box are combined. The inner box has no printing, which is more convenient for recycling. The small tea bag is made of aluminum foil bag with independent small package, which is moisture-proof and durable, and more convenient for consumers to carry and drink.
Dizayn muammosi: Compared with the traditional tea, tea bag products have no very high profit, so the packaging cost control is relatively strict. It is the biggest challenge for designers to make more creative, more interesting and more environmentally friendly packaging in the limited production cost.
Tadqiqot: Through the research on the origin of tea bags, the consumption level of tea bags in the world, the data growth of China's tea market in recent five years, and the ratio of male and female tea consumers, the designer concluded that China's tea market still has great potential. At the same time, the growth rate of female tea consumers has surpassed that of male tea consumers, and young tea consumers have gradually become the main force of consumption, They need younger, fashionable, storytelling, ceremonial and interesting products.
Ilhom: In order to create a more popular product, the designer tried to find an interactive and storytelling visual expression that could arouse consumers' interest. Finally, he found that Lu Yu's "tea classic" was the earliest and most complete record of tea in the Tang Dynasty. So he determined the story in the Tang Dynasty and found a famous painting about tea drinking by Zhou Fang, a painter of the Tang Dynasty, Combined with these historical materials, it is transformed into a modern and brief visual expression.
Loyiha muddati: It will be designed in August 2020 and put on the market in September 2020
Ish jarayoni: The overall packaging is simple and clean, and the positive characters have elegant expressions but no mouth. These two points will arouse the interest of consumers. With the explanation of tea artists in Tang Dynasty clothes, the story will be unfolded, and more people will understand and love tea in a more interesting way.
Jamoa a'zolari: Designer:Jin Zhang