Jin Zhang tomonidan Jinlongquan Yanzhi Qadoqlash

Jin Zhang tomonidan yaratilgan Jinlongquan Yanzhi Qadoqlash — Qadoqlash Dizayni tanlov toifasida nufuzli 2022 A' Design Award Temir Mukofoti mukofotining yuqori baholangan g'olibidir.

TemirQadoqlash· 2022

Jinlongquan Yanzhi Qadoqlash

muallif: Jin Zhang

Mijoz: InBev jinlongquan beer (Hubei)

Qadoqlash toifasida A' Design Award Temir Mukofoti g'olibi

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Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Jinlongquan Yanzhi Qadoqlash haqida

Jinlongquan brendi Xubeyda 40 yildan ortiq vaqtdan beri mavjud. Bu safar u Xubey madaniyatini namoyish eta oladigan bir qator pivo yaratadi. Dizayner dialekt madaniyatini ifodalash uchun xitoy xattotligidan foydalanadi. Shu bilan birga, u Xubeydagi eng vakolatli binolar va suv tizimini (Xubey minglab ko'llarga ega bo'lgan viloyat sifatida obro'ga ega), personajlar va iste'mol sahnalarini chizadi va hayotning ko'proq lazzati va moda tuyg'usini birlashtiradi. Odamlar shisha ustidagi dialekt haqida gapirishlari mumkin. Iste'molchilar bilan o'zaro munosabatlarni yaxshilash uchun rasmda tug'ilgan shaharingizga qarang.

Tan olinish

A' Design Award Temir Mukofoti haqida

Jinlongquan Yanzhi Qadoqlash A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Jinlongquan Yanzhi Qadoqlash yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Jinlongquan Yanzhi Qadoqlash puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The designer broke the European style design routine of beer, and expressed the most authentic dialect culture in the way of handwritten calligraphy. At the same time, he painted the most representative buildings and water systems in Hubei (Hubei has the reputation of being a province with thousands of lakes) and the depiction of characters and consumption scenes, integrating more fireworks and fashion, forming a "river lake Hubei" picture. Let people use the dialect on the bottle to talk while drinking, find their hometown in the illustration, interact with consumers and get closer.
O'lchamlar va qadoqlash: 253mm*65mm*65mm This is a series of glass bottles of beer. The glass bottles can better retain the original flavor of beer. In addition, the color of this beer is clear. It uses transparent glass bottles with light color labels to make it clear and cool.
Teglar: Beer, Hubei, dialect, illustration, Calligraphy, China
Ishlab chiqarish texnologiyasi: Glass bottle aluminized paper
Dizayn muammosi: The biggest challenge is that there are many dialects in Hubei, which are very rich and different. In order to express them more accurately, the designer specially consulted many local people and experts. At the same time, in order to enrich the performance, the designer inspected the representative buildings in many areas of Hubei, and finally drew a beautiful scroll of Hubei.
Tadqiqot: In the discussion of how to express Hubei culture and how to integrate into beer culture, the dialect version of wine words was recommended. It can not only express the authentic Hubei culture, but also shorten the distance with consumers and enhance the interaction. For this reason, the designer consulted the experts and professors of language to express dialect more strictly. At the same time, the designer of handwritten font is required to write brush words to reflect its uniqueness and uniqueness.
Ilhom: Jinlongquan brand has been in Hubei for more than 40 years. It has long been a representative beer brand in Hubei, but none of its beer interprets Hubei culture. Now Hubei is a province with high attention in the world. Designers use this advantage to design a series of products with Hubei culture. Dialect is a very good choice.
Loyiha muddati: The project started to be created in April 2021, produced in May, and is expected to go on sale in Hubei in June
Ish jarayoni: While drinking beer, you can tell your friends the dialect on the bottle and find your hometown in the illustration. It makes people feel more friendly and can quickly shorten the distance between you and consumers.
Patentlar: Copyright by InBEv Jinlongquan Beer (Hubei) Co., LTD., 2021
Jamoa a'zolari: Creative director: Jin Zhang