Xiaolu Zhang tomonidan Beijing Winter Olympics Flagship Store Tijorat interyer dizayni

Xiaolu Zhang tomonidan yaratilgan Beijing Winter Olympics Flagship Store Tijorat interyer dizayni — Ichki Makon va Ko'rgazma Dizayni tanlov toifasida nufuzli 2021 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushInterer· 2021

Beijing Winter Olympics Flagship Store Tijorat interyer dizayni

muallif: Xiaolu Zhang

Interer toifasida A' Design Award Kumush Mukofoti g'olibi

20,430

Tasdiqlangan mukofot g'olibi

#124172 uchun mukofot holatini tasdiqlash

A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Beijing Winter Olympics Flagship Store Tijorat interyer dizayni haqida

Pekin Qishki Olimpiya o'yinlari Flagman do'koni — 2022-yilgi Qishki Olimpiya o'yinlarining birinchi global flagman do'koni uchun yaratilgan tijorat interyer dizayni. Pekindagi 800 kvadrat metrlik makon chakana savdoni mahsulotlarni taqdim etish va jamoatchilikni xabardor qilish uchun ishlatiladigan media taqdimot zonasi bilan birlashtiradi. Kirishdagi installatsiya san'ati vizual tanilishni oshiradi. Minbar va u bilan bog'liq shakllar oq matlangan akrildan yasalgan bo'lib, uch santimetr qalinlikdagi bo'laklarga kesilgan va burchaklari silliqlangan. Akril orqasiga o'rnatilgan rang o'zgaruvchi chiroqlar immersiv muz va qor muhitini yaratadi.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Beijing Winter Olympics Flagship Store Tijorat interyer dizayni A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Beijing Winter Olympics Flagship Store Tijorat interyer dizayni ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Beijing Winter Olympics Flagship Store Tijorat interyer dizayni ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: This project is designed for the first global flagship store of the 2022 Olympic Winter Games. As an important promotional channel, the flagship store is both a merchandise retailer and place for spreading knowledge of the Winter Olympics, media releases and interactive communication. Dynamic and rhythmic installation art is implanted at the entrance of the store to increase visual recognition and enhance the sense of identification with the Olympic spirit.
O'lchamlar va qadoqlash: 800 square meters
Teglar: Beijing Winter Olympics, flagship store design, commercial space, ice and snow design, art installation
Ishlab chiqarish texnologiyasi: The project has two major functional areas, one of which is the media release area for activities such as the release of new products of the Winter Olympics. The designer makes an art installation combining with the function of the lectern which is mainly made of white frosted acrylic material. The material is cut into 3cm thick slices whose corners are polished. In line with the pure white, blue and white, red and gold and turquoise tone of the Winter Olympics, the back of the acrylic material is embedded with four color changing lights with exterior lights doing horizontal ice scattering, so as to achieve an immersive experience.
Dizayn muammosi: The project is a commercial space located in famous Wangfujing Street, a prosperous tourist area with extremely high cost of land. The design must not only ensure the maximum commercial benefits, but also create the atmosphere of the Winter Olympics and deepen understanding of it through the spatial division and the setting of installation art. Therefore, the difficult point of this project is how to achieve the integration of the installation art and the functional media launch area within a limited space.
Tadqiqot: As the flagship store of the Winter Olympics, its differences with other stores were taken into consideration at the beginning of the design. As a commercial space, it is the most powerful link between the Winter Olympics and the general public, so the primary focus of the design is to create the affect valuation of the Winter Olympics. In the first anniversary before the start of the Winter Olympics, people generated a strong sense of mission and honor through the immersive experience of the scene of miles of ice and the light effect here. It also serves as an important promotional window for more and more people to participate in the Winter Olympics.
Ilhom: The design is inspired by the theme of the Games: joyful rendezvous upon pure ice & snow uniting the passion of hundreds of millions for winter sports; inspire the youth with the Olympic spirit. And the installation art is encouraged by the poem of Mao Zedong Snow to the tune of Qin Yuan Chun, a hundred leagues locked in ice, a thousand leagues of whirling snow. The designer highlights the magnificence of the ice and snow with layers of concave and convex texture creating a strong visual impact.
Loyiha muddati: The project started in Beijing in October 2020 and was completed on February 4, 2021 at Wangfujing Street, Beijing as a way to welcome the first anniversary of the countdown to the Beijing 2022 Olympic Winter Games.
Ish jarayoni: In the flagship store, people can feel the strong atmosphere of the Winter Olympics while shopping. On the one hand, the implantation of the art installations creates a visual impact full of ice and snow. Through the setting of the lighting effect, part of the light falls on visitors and the light and shadow changes with walking, realizing an immersive experience. On the other hand, the slope in the middle of the staggered staircase is designed as a miniature of the competition areas covered with ice and snow, and the passage up and down deepens the elements of the Winter Olympics. The launch booth, as a non-negligible part, is organically integrated with the overall shape line. The line changes from the wall to the booth to the floor, staggered and smooth, which enriches the ice and snow tone, highlights the image of the 2022 Olympic Winter Games and also embodies the Olympic spirit of encouraging forging ahead.
Jamoa a'zolari: Zhangxiaolu
Huangzhihong