Natalya Bilousova tomonidan Tsarsky Reserve Qog'ozli Qadoqlash

Natalya Bilousova tomonidan yaratilgan Tsarsky Reserve Qog'ozli Qadoqlash — Qadoqlash Dizayni tanlov toifasida nufuzli 2021 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaQadoqlash· 2021

Tsarsky Reserve Qog'ozli Qadoqlash

muallif: Natalya Bilousova

Mijoz: Tsarsky Reserve

Qadoqlash toifasida A' Design Award Bronza Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#123199 uchun mukofot holatini tasdiqlash

A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Tsarsky Reserve Qog'ozli Qadoqlash haqida

Muzlatilgan yarim tayyor mahsulotlar uchun qadoqlashning maqsadi tovoqdagi taomning an'anaviy ko'rinishidan qochib, brendning jozibali tasvirini yaratishdir. Naqshga asoslangan yechim iste'molchining ko'zlarini ovqatdan zavqlantiradigan yechim sifatida tanlandi. Tasvirlash uchun ishlatiladigan ranglar boshqa oziq-ovqat dizaynlari qatorida aniq tan olinadi. Bundan tashqari, ushbu dizayndagi shakllarning soddaligi zamonaviy yondashuvni ta'kidlaydi va bir vaqtning o'zida universallik g'oyasini ta'kidlaydi. Natijada, ushbu dizayn mahsulotni turli xil tomoshabinlar uchun qulay qiladi

Tan olinish

A' Design Award Bronza Mukofoti haqida

Tsarsky Reserve Qog'ozli Qadoqlash A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Tsarsky Reserve Qog'ozli Qadoqlash yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Tsarsky Reserve Qog'ozli Qadoqlash ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Working on this project the goal was to make bright packages series and avoid traditional way of presenting meat products, which usually includes food on the plate. In addition to this there should be ground for package development. After trying several approaches and composition, was found a solution with the pattern. This became the main idea for all series and also created perfect base for any other products and additional marketing material.
O'lchamlar va qadoqlash: One size for all packages width 180 mm x Depth 45 mm x Height 226 mm
Teglar: meat, pattern, bright, caleidoscope, food, meatballs, russian cuisine
Ishlab chiqarish texnologiyasi: Used foldable paper package which is fitted (wrapped) on plastic box with product inside.
Dizayn muammosi: Tsarsky Reserve is not only food company but they also focused on souvenir production. That is why the goal was to design logo for two branches. The most difficult part of work was to find simple solution to produce package series in future withou spending lots of money on design and photosession. That should be something special, unusual and bright. Something that could help product look more attractive.
Tadqiqot: Because of extermely short terms deep research was not carried out. The key point was to redesign available label which was made in very low design quality according to company growth. Client's wishes were to increase product price with design improvement.
Ilhom: Knowing the fact that Tsarsky Reserve is the new direction of NESANS Company production, which is only at the start of their success, the key point was to create design that could be easily transfromed on future product without creating new design and difficult expencieve photosession. Ispired by patterns and caleidoscope share this idea on all of the packages. This helped to get one solution for millions of other packages.
Loyiha muddati: Project start: June 2020
Project end: September 2020
Designer location: Berdyansk, Ukraine
Client location: Moscow, Russia
Ish jarayoni: This packaging should work well due to the non-standard presentation of products using patterns and bright color spots. The black block with text information and icons supports the overall attractive composition. Icons (such as chicken, cow and pig) of main using meat type help to navigate with ingredients of the product. Big bright icon with procents of real meat focuses on naturalness. All of mentioned fact should help to increase the value of the product.
Patentlar: Trademark 2021. Trademark Holder NESANS Company
Jamoa a'zolari: Design: Natalya Bilousova
Marketing Director: Anton Rubtsov
Rasm mualliflari: All of the separate images are given by client