Fabiano Dalmacio tomonidan Full Moon To'liqoy

Fabiano Dalmacio tomonidan yaratilgan Full Moon To'liqoy — Reklama, Marketing va Kommunikatsiya Dizayni tanlov toifasida nufuzli 2021 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushReklama· 2021

Full Moon To'liqoy

muallif: Fabiano Dalmacio

Mijoz: Rothco, part of Accenture Interactive

Reklama toifasida A' Design Award Kumush Mukofoti g'olibi

34,688

Tasdiqlangan mukofot g'olibi

#122999 uchun mukofot holatini tasdiqlash

A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Full Moon To'liqoy haqida

To'liqoy — Guinness uchun yaratilgan ijtimoiy tarmoq reklamasidir. Vizual 2020-yilgi Xellouin tunida, butun dunyo bo'ylab noyob ko'k oy ko'ringan paytda, Facebook va Instagram lentalari hamda hikoyalarida e'lon qilindi. Tasvir Adobe Photoshopda retush va foto manipulyatsiya orqali ishlab chiqilgan. Yuqori aniqlikdagi oy tasvirlari, brend rasmlari va pivo teksturalari qatlamlarda birlashtirilib, yagona surat hosil qilindi. Maqsad — oy va bir stakan pivo o'rtasidagi oddiy bog'lanish orqali global suhbatga qo'shilish edi.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Full Moon To'liqoy A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Full Moon To'liqoy ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Full Moon To'liqoy ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: While the whole world was talking about this curious full moon, Guinness became part of the conversation by posting this unique visual to light up social media feeds on Halloween night.
O'lchamlar va qadoqlash: Facebook & Instagram feed/stories.
Teglar: beer, Guinness, halloween, moon, Ireland
Ishlab chiqarish texnologiyasi: The project was designed on Adobe Photoshop through retouching and photo manipulation using high resolution images. The final image is a combination of layers using moon references, Guinness images and beer textures.
Dizayn muammosi: The biggest challenge involved retouching and photo manipulation to find the right visual balance. This was achieved on Photoshop by combining different layers with images from the archive and brand assets like the creamy foam photography.
Tadqiqot: Using the visual database from websites like Google and Nasa, a vast image research was made and a rich archive was created to be used as reference while developing the project. Then these images were combined and compared with brand assets to create the final visual.
Ilhom: A blue moon, as anyone who has heard the phrase might guess, is a rare phenomenon. A blue moon on Halloween visible all over the globe is even more rare. This unique event happened on 31 October 2020, and the next one will only happen on Halloween 2039.
Loyiha muddati: The project was developed in October 2020 in Dublin, Ireland.
Ish jarayoni: The post reached 662,500 people in Ireland, driving 2,600
to the brand website - www.guinness.com - in only a few hours.
Jamoa a'zolari: Advertising Agency: Rothco, part of Accenture Interactive
Chief Creative Officer: Alan Kelly
Executive Creative Director: Jen Speirs
Creative Director: Stephen Rogers
Art Director: Fabiano Dalmácio
Managing Partner: Zara Flynn
Account Director: Karen Austin
Account Manager: Susan Maguire