Li-Shang Printing Co., Ltd tomonidan Ballantines 17 Sovg'a qadoqlash

Li-Shang Printing Co., Ltd tomonidan yaratilgan Ballantines 17 Sovg'a qadoqlash — Qadoqlash Dizayni tanlov toifasida nufuzli 2021 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushQadoqlash· 2021

Ballantines 17 Sovg'a qadoqlash

muallif: Li-Shang Printing Co., Ltd

Mijoz: Li-Shang Printing Co., Ltd

Qadoqlash toifasida A' Design Award Kumush Mukofoti g'olibi

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Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Ballantines 17 Sovg'a qadoqlash haqida

Ballantines 17 — bu aralashtirilgan viski uchun yaratilgan sovg'a qadoqlash dizayni. Qattiq quti kumush folga qog'ozida UV ofset bosma usulida, oltin va ko'k spot ranglar hamda bo'rtma logotiplar bilan ishlab chiqarilgan. Quti ostidagi konveyer lentasi mexanizmi qopqoq yotqizilganda kitob turgichini ko'taradi va shishani oltin sahnada namoyish etadi. Yo'l bo'ylab oltin bosma naqshlar o'tmishdagi mukofotlangan yillarni qayd etadi. Ziravorlar va xushbo'ylantiruvchilarning tiqinli namunalari qopqoqning old qismiga joylashtirilgan. Ushbu tartib avval ko'rishni, so'ngra hidni, keyin esa ta'mni yo'naltiradi.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Ballantines 17 Sovg'a qadoqlash A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Ballantines 17 Sovg'a qadoqlash ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Ballantines 17 Sovg'a qadoqlash ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: As users unfold and interact with the packaging, the visuals, the smells and then the tastes create a sensuous experience to emphasize the value of the whisky.
O'lchamlar va qadoqlash: Width (250 mm) x depth (155 mm) x height (370 mm), Bottle capacity 700ml
Teglar: whisky, packaging, liquor packaging, creative packaging
Ishlab chiqarish texnologiyasi: Rigid box with UV Offset printing on silver foil paper, gold and blue spot color with embossing technique on logos. The highlight of the packaging is the conveyor belt mechanism that is installed under the box which allows the bible stand to rise up as users lay down the box cover.
Dizayn muammosi: The moment from unfolding the packaging to drinking the liquor, we carefully design how the users would interact with the components and how the experience of colors, movements, smells and tastes will present the value of the brand to its full potential.
Tadqiqot: With Bible as our inspiration, we wanted to portray a sacred moment with the honorable mentioned whisky, as if it is presented at the end of a holy altar. The key is to convey the concept of time and create interactions with the senses through special structural mechanism and thoughtful placement of objects.
We had planned to design the flow of the interaction as this: First, users witness the rising bible. Then they proceed to read the honorable past of the whisky. Finally, they take in the aromas of the spices at the front before they enjoy the whisky. The whole experience is presented in the sequence of visual, smell then taste.
Ilhom: Ballantine’s 17 Year Old blended whisky has been named 2020 Scotch Blend of the Year in Jim Murray’s Whisky Bible. This limited edition packaging celebrates the famous whisky for its 7th win of the same title. The idea that Bible signifies the most important print, we use this as our core concept. Combined with Ballantine's signature blue color, we designed a conceptual space that translates a gilded magnificent altar into an elevated stage for the liquor bottle and the Whisky Bible.
Loyiha muddati: The project started in Taiwan in June 2020 and completed in Taiwan in August 2020.
Ish jarayoni: When users open the plain blue box the bible will emerge on the golden stage, placed right next to the prestige Scotch Blend whisky. As a pathway leading up to the stage, the gold prints record the past seven awarded years. Cork bottled samples of the spices and flavors are presented at the front of the box cover to provide users a more dynamic experience for the sense of smell right before their first sip of the whisky.
Jamoa a'zolari: Design director: Sheng-Hsun Hong
Graphic designer: Chih-Chen Huang
Packaging structural designer: Li-Fan Liu
Rasm mualliflari: Image #1: Photographer Yi-Han Pan, 2021.
Image #2: Photographer Yi-Han Pan, 2021.
Image #3: Photographer Yi-Han Pan, 2021.
Image #4: Photographer Yi-Han Pan, 2021.
Video: Editor Yi-Han Pan, 2021.