Armeanu Creative Studio tomonidan Smoked Trout Asosiy vazifa: Oziq-ovqat qadoqlash

Armeanu Creative Studio tomonidan yaratilgan Smoked Trout Asosiy vazifa: Oziq-ovqat qadoqlash — Qadoqlash Dizayni tanlov toifasida nufuzli 2021 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushQadoqlash· 2021

Smoked Trout Asosiy vazifa: Oziq-ovqat qadoqlash

muallif: Armeanu Creative Studio

Mijoz: Valeputna

Qadoqlash toifasida A' Design Award Kumush Mukofoti g'olibi

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Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Smoked Trout Asosiy vazifa: Oziq-ovqat qadoqlash haqida

Smoked Trout — dudlangan baliq mahsulotlari uchun qadoqlash dizayni. Qadoq oltin folga va tanlab lakланган kraft kartonidan tayyorlangan. Aylanma naqsh, karton kesishda ishlatilgan o‘rta asr darvozasi shakli va oltin muhr an’ana, meros va tabiiy tarkibiy qismlarga ishora qiladi. Muhr va darvoza shakli uzluksizlikni ifodalash uchun butun mahsulotlar assortimenti bo‘ylab takrorlanadi. Buklangan qadoqning o‘lchami 11,5 ga 25 santimetrni tashkil etadi. Ixcham shakl mahsulotni oson joylashtirish va yopish, shuningdek, qulay saqlash, tashish va javonda namoyish etish imkonini beradi.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Smoked Trout Asosiy vazifa: Oziq-ovqat qadoqlash A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Smoked Trout Asosiy vazifa: Oziq-ovqat qadoqlash ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Smoked Trout Asosiy vazifa: Oziq-ovqat qadoqlash ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The purpose of the design is to reflect the personality of the brand together with its roots and history. All elements of the packing have a symbolism behind it, as they talk about the tradition and the refinement of the product. The challenge was to communicate the rich legacy of the brand along with the desire for innovation and perfection.
O'lchamlar va qadoqlash: The folded size of the packaging is 11,5 cm x 25 cm - the final product.
The unfolded size of the packaging is 24,5 cm x 30 cm.
The printing is done in CMYK + Pantone Coated.
Teglar: smoked trout, Valeputna, traditional recipes, trout packaging, fish food, smoked fish, fish fillet, fish pate
Ishlab chiqarish texnologiyasi: The packaging is made of kraft carton, has golden folio and selective varnishing.
Dizayn muammosi: TThe challenge was to bring to the surface the rich heritage of the brand while keeping it simple and modern. The whole visual must be clean and simple but it must communicate all the values: traditional recipes, roots and royalty, quality and ethics. For the brand owner, the decision to move from the 100% traditional visual to a premium one, was a bold and daring one. Being a family business, he took it to the next step in order to become an iconic brand for smoked trout. The brand has all the elements in taking its well-deserved place: rich authentic history, ethics, quality and innovation, all fueled up by passion and devotement.
Tadqiqot: The whole rebranding process started with the discovery workshop. In this session our team together with the brand owners evaluated the current position of the brand, its attributes and values, the target group and the competition. After this our team developed the rebranding strategy where we established the final brand positioning and values, we identified how to satisfy the needs of the target group, we analysed the competition in terms of branding and messaging, position on the market and tone of voice. We also researched the products and packaging of the competition and the way they communicate to the public. We established the voice and tone of voice for the brand, the core messages and the brand pyramid. All the data collected and established in the branding strategy helped us to elaborate 3 visual direction for further development of the brand. From these 3 visual directions, together with the brand owner we chose one and moved to the redesign of the logo and the brand manual.
Ilhom: The inspiration came from the brand story itself. Valeputna is a brand that pays tribute to the first trout farm and the artisans that invented the recipes for smoked trout. The name of the brand is after the small village where the recipe was invented. The story says that the smoked trout was beloved by the royal family in the 20th century. The design combines the symbolism of tradition, royalty and nature.
Loyiha muddati: The packaging is a part of a rebranding project that also included the packaging design of 17 products, developed in 3 months.
Ish jarayoni: All products of Valeputna are crafted with attention and care. In the manufacturing process there are some manual steps when the factory workers are handling the product. The packing offers an easy manipulation for the product by easy insertion and closing. The compact shape of the entire product facilitates the easy storing and transportation. On the shelf the product occupies an optimum space in terms of storage and visibility.
Patentlar: Valeputna 2006 - QUALITY NATURAL SRL - Romania
Jamoa a'zolari: Armeanu Ana
Armeanu Catalin
Rasm mualliflari: Main Image and optional images - Armeanu Creative Studio SRL - Romania