Wen Liu, Qiumin Chen and Weijie Kang tomonidan Mminni Alkogolli ichimlik qadoqlash dizayni

Wen Liu, Qiumin Chen and Weijie Kang tomonidan yaratilgan Mminni Alkogolli ichimlik qadoqlash dizayni — Qadoqlash Dizayni tanlov toifasida nufuzli 2021 A' Design Award Oltin Mukofoti mukofotining yuqori baholangan g'olibidir.

OltinQadoqlash· 2021

Mminni Alkogolli ichimlik qadoqlash dizayni

muallif: Wen Liu, Qiumin Chen and Weijie Kang

Mijoz: Changyu

Qadoqlash toifasida A' Design Award Oltin Mukofoti g'olibi

34,477

Tasdiqlangan mukofot g'olibi

#119485 uchun mukofot holatini tasdiqlash

A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Mminni Alkogolli ichimlik qadoqlash dizayni haqida

Mminni — yosh iste'molchilar uchun yaratilgan brendi (konyak) qadoqlash dizaynidir. To'plam tarkibiga asosiy vino, aralashtirilgan vino va aralashtirish asboblari kiradi, shu tufayli qo'shimcha mahsulotlar sotib olmasdan shaxsiy ta'mni tayyorlash mumkin. X harfi noma'lumlik va ochiq imkoniyatlarni anglatadi, rang esa mahsulotni brendining an'anaviy ko'rinishidan uzoqlashtirish uchun ishlatilgan. Shishalar dekorativ kuydirish jarayoni bilan ishlov berilgan shishadan tayyorlangan, quti esa plastmassa quyish usulida shakllantirilgan. To'plamning o'lchamlari 198,8 x 122,8 x 122,8 millimetrni tashkil etadi.

Tan olinish

A' Design Award Oltin Mukofoti haqida

Mminni Alkogolli ichimlik qadoqlash dizayni A' Design Award Oltin Mukofotining g‘olibi bo‘lib, bu birinchi darajali, ajoyib va ajralib turuvchi dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Oltin g‘oliblari o‘z dizaynerlarining daholigi, donoligi va mahoratini aks ettiruvchi benihoya innovatsion, uzoqni ko‘ra oladigan va ko‘zni qamashtiruvchi ijodlardir. Mminni Alkogolli ichimlik qadoqlash dizayni misli ko‘rilmagan qiymat keltiruvchi, juda maqtalgan, yo‘nalish belgilovchi va yodgorlik darajasidagi ixtiro bo‘lishi kutiladi. A' Design Award Oltin Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini katta foyda bilan kengaytiruvchi ko‘zni qamashtiruvchi, e’zozlangan loyihadir. Mminni Alkogolli ichimlik qadoqlash dizayni kuchli istak tuyg‘ularini yaratadi, ishtiyoqni uyg‘otadi, ijodkorlikni rag‘batlantiradi va bizni maftun etadi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: "MMINNI-X-lab" is a brandy specially designed for young people. "X" means unknown, infinite possibilities, goals and hopes in the design, which represents the fearless exploration spirit of young people. The idea of design inspired by the product concept of "towards the unknown, to shine brightly". In order to get rid of the traditional idea of brandy and produce a unique brand recognition, the design uses "unknown" and "colour" as the creative point to attract young people.
O'lchamlar va qadoqlash: Width 198.8mm* Depth 122.8mm* Height 122.8mm
Teglar: X-lab, unknown, exploration, fashion, interaction, mixing
Ishlab chiqarish texnologiyasi: The product includes a base wine, a blended wine and a set of wine mixing tool.It mainly uses glass material with decorating firing process, while the wine box adopts plastic mould process.
Dizayn muammosi: The rise of consumption among young people has given birth to a new era of consumption, and is also giving birth to a new round of product revolution. Brandy occupies a small proportion of the young market now. Through interaction and a fresh sense of experience, designers want to use this product to activate the incremental market of brandy in China and expand the business boundary of brandy market.
Tadqiqot: Young people account for a small number of consumers in brandy, and the product is single and there is little emotional interaction with consumers. Designers believe by successfully connecting to young consumers, this is the key to the future market. "MMINNI" is a casual liquor specially designed for young people. It holds brand attitude and value proposition, which are the core of brand personality.It can connect young people from many dimensions, walk into their inner world, and create a fresh consumer experience!
Ilhom: Fashion, composed of freshness and trendy sense. Young people like to constantly try new and interesting stuffs, while traditional old-fashioned products can't attract them. On the other hand, they like the trendy consumption experience. So if the product wants to please young people, it needs to be close to them and integrate into their lives.
Loyiha muddati: 2020.02~2020.05 Shenzhen, China
Ish jarayoni: Consumers can easily use the mixing tools to make a unique flavor. Also this design is based on 2 elements, the unknown and the color. They are the core value and personality of the brand, which making the communication easier between the brand and the young people. They also reflect the core innovation-the concept of exploring the unknown and blooming the color. At the same time, the general brandy is relatively strong, and the blending requires additional purchase of blended products. MMINNI-X-lab breaks the inherent thinking of consumers and becomes a unique product in the market.
Jamoa a'zolari: Designer: Wen Liu
Designer: Qiumin Chen
Designer: Weijie Kang