Eisuke Tachikawa tomonidan Yamamotoyama Rebrendlangan Choy Paketi

Eisuke Tachikawa tomonidan yaratilgan Yamamotoyama Rebrendlangan Choy Paketi — Qadoqlash Dizayni tanlov toifasida nufuzli 2021 A' Design Award Platina Mukofoti mukofotining yuqori baholangan g'olibidir.

PlatinaQadoqlash· 2021

Yamamotoyama Rebrendlangan Choy Paketi

muallif: Eisuke Tachikawa

Mijoz: Nosigner

Qadoqlash toifasida A' Design Award Platina Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#119471 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Yamamotoyama Rebrendlangan Choy Paketi haqida

Yamamotoyama Yaponiyadagi eng qadimgi va eng mashhur choy savdogarlaridan biridir. Bugungi kunda yashil choyni birinchi bo'lib sotdi. Edoning kelib chiqishiga qaytish kontseptsiyasi bilan NOSIGNER an'anaviy choy madaniyatini saqlab qolish va uni kelajakka etkazish uchun paketlarni qayta ishlab chiqdi. Uzoq tarix brendining jozibasini saqlab qolgan holda ularni zamonaviy qilish uchun NOSIGNER Yamamotoyamaning asl kichik cho'qqilari va Edoning xattotlik uslubi bilan o'ramlarning an'anaviy ranglari va tuzilishiga ishora qildi.

Tan olinish

A' Design Award Platina Mukofoti haqida

Yamamotoyama Rebrendlangan Choy Paketi A' Design Award Platina Mukofotining g‘olibi bo‘lib, bu haqiqatan ham noyob, nafis va ulug‘vor dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Platina g‘oliblari yaratilish mo‘jizalari, intellektual ijodkorlik chegaralariga guvohlik bo‘lib, o‘z dizaynerlarining tengsiz kasbiy mahorati va daholigini namoyon etadi. Ushbu dizaynlarning bir davr estetikasini belgilovchi, jamiyat farovonligiga hissa qo‘shuvchi hamda san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi eng mashhur asarlar bo‘lishi kutiladi. Yamamotoyama Rebrendlangan Choy Paketi yuksak mukammallik darajasini namoyon etadi va o‘zining foydali hamda qimmatli xususiyatlari bilan dunyoni shubhasiz yaxshiroq joyga aylantiradi. Yamamotoyama Rebrendlangan Choy Paketi istaklarni uyg‘otuvchi, ilhomlantiruvchi, hayajonlantiruvchi, xursand qiluvchi va katta quvonch tug‘diruvchi A' Design Award Platina Mukofotini qo‘lga kiritgan asardir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: "YAMAMOTOYAMA" is one of the oldest and most established tea merchants in Japan. It has been the first to sell Green tea today.
With the concept of "Return to the origin of Edo", we have redesigned the packages to keep the traditional tea culture alive and pass it on to the future. To make them modern while retaining the charm of the long history brand, we referred to the traditional colours and structure of the scrolls with YAMAMOTOYAMA’s original small crests and the calligraphy style of Edo.
Ilhom: To rebrand YAMAMOTOYAMA, the aesthetic sense of the Edo period was the key. There was a unique culture of layering colours called Color Matching. For new packages, we selected from among the traditional Japanese colours based on the concept of that culture. The psychological impressions of the colours were chosen to reflect the taste and regional characteristics of the tea. The branding expresses the traditional tea culture as a bridge to connect tradition with the future.
Jamoa a'zolari: Art Direction: NOSIGNER (Eisuke Tachikawa)
Graphic Design: NOSIGNER (Eisuke Tachikawa, Ryota Mizusako)
Client: YAMAMOTOYAMA Co.,Ltd.
Rasm mualliflari: Photography: Sato Kunihiko

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