PepsiCo Design and Innovation tomonidan Out Here It's Dew Reklama kampaniyasi

PepsiCo Design and Innovation tomonidan yaratilgan Out Here It's Dew Reklama kampaniyasi — Reklama, Marketing va Kommunikatsiya Dizayni tanlov toifasida nufuzli 2021 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaReklama· 2021

Out Here It's Dew Reklama kampaniyasi

muallif: PepsiCo Design and Innovation

Mijoz: PepsiCo Design & Innovation

Reklama toifasida A' Design Award Bronza Mukofoti g'olibi

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A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

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Dizayn

Out Here It's Dew Reklama kampaniyasi haqida

"Out Here It's Dew" — bu gazlangan alkogolsiz ichimlik brendi uchun yaratilgan va Amerika Qo'shma Shtatlarining O'rta G'arbidagi tabiat sevuvchilarga qaratilgan reklama kampaniyasidir. Kampaniya odamlarni ov qilish, baliq ovlash, qayiqda suzish va sayohat qilish paytida ichimlikdan bahramand bo'lishga undaydi. Kampaniya 2020-yilgi ov va baliq ovlash ruxsatnomalari uchun yigirma dollar qoplaydigan taklif bilan boshlangan. Fotografiya ishlab chiqarish guruhi chakana savdo nuqtalari, ijtimoiy tarmoqlar va tashqi reklama uchun katta rasm kutubxonasini yaratdi. Bahorning boshi, yoz va kuzni bitta joyda, bir xil suratga olish jarayonida aks ettirish uchun yagona joylashuv tanlab olindi.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Out Here It's Dew Reklama kampaniyasi A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Out Here It's Dew Reklama kampaniyasi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Out Here It's Dew Reklama kampaniyasi ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: In the Summer of 2020, we launched an ambitious 360 degree marketing platform to both celebrate and empower the passions of outdoor enthusiasts across the Midwest; the Heartland of America. MTN DEW targeted outdoor enthusiast consumers, affectionately dubbed Heartland Heroes. During shelter in place orders as a result of COVID-19, experts recommended that people take some time to get into nature.
Ilhom: Our challenge became to change peoples behavior of when and where they Do the Dew. We also wanted to change perceptions along the way. So, whether you are hunting, fishing, boating or hiking and you think about a refreshing carbonated drink, you think MTN DEW. The campaign all kicked off with the MTN DEW Outdoor Stimulus, which reimbursed fans with 20 Dollars towards the Heartlands 2020 hunting and fishing permits.
Jamoa a'zolari: PepsiCo Design & Innovation

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