Kazuo Fukushima and Haruka Takeuchi tomonidan Organic Rice Xalta

Kazuo Fukushima and Haruka Takeuchi tomonidan yaratilgan Organic Rice Xalta — Qadoqlash Dizayni tanlov toifasida nufuzli 2022 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushQadoqlash· 2022

Organic Rice Xalta

muallif: Kazuo Fukushima and Haruka Takeuchi

Mijoz: China State Farms Agribusiness Corp

Qadoqlash toifasida A' Design Award Kumush Mukofoti g'olibi

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Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Organic Rice Xalta haqida

Ushbu loyiha Vuchangda mazali guruch tayyorlaydigan ishlab chiqaruvchilarning his-tuyg'ularini to'playdi. Dizayn g'oyasi tabiiy oltin gilamdir. Keng guruch maydoni oltinga o'xshab ko'rinadigan sahna bilan bog'liq dizayn yaratilgan. Paket oltin guruchli gilam bilan bezatilgan. Shunday qilib, vakuumli paket shakli kub kabi blokdir. Bundan tashqari, o'rdakning tasviri organik dehqonchilikni isbotlashdir. Wuchangdagi organik dehqonchilikning qiymatini oddiygina to'plagan dizayn.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Organic Rice Xalta A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Organic Rice Xalta ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Organic Rice Xalta ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Wuchang is the most famous rice producing area in Heilongjiang Province, China. Among them, this organic rice is most carefully grown by farmers. My design team observed this place and had a very special experience. The landscape of harvesting in the vast fields is all golden and very beautiful. In addition, The farmers raise ducks in the fields and the rice is free of pests. This is proof of pesticide free. This is a project to package Wuchang organic rice.
O'lchamlar va qadoqlash: The first layer: vacuum packed
Surface: matte.
Width 100mm x Depth 200mm x Height 50mm 500g
Teglar: Organic, Rice, Package, China, Duck
Ishlab chiqarish texnologiyasi: The product has a two layer structure. The first layer is a clear vinyl bag that is vacuum packed to keep it fresh after factory. The second layer is a polyvinyl chloride bag, which has design elements and handles. The surface is matte. In addition, a transparent part is designed on the lower right corner so that the condition of the rice can be checked.
The rice is printed in gold to express a brilliant image.
Dizayn muammosi: The creative idea is natural golden carpet. We verified the design, which is associated with the scene where a vast rice field looks golden. It is a trimmed design of a golden rice carpet. In addition, Added an illustration of a duck to prove organic farming. The design that simply expresses the value of organic farming.
Tadqiqot: Analysis of boutique supermarkets where products are sold.
Competitive analysis for internet sales.
Analysis for targets in the market.
Package analysis for the Japanese rice market.
Ilhom: There is a rich land located in Heilongjiang Province, northern China. It is extremely cold in winter there, with the lowest temperature of minus 30 degrees. Harsh natural environment is ideal for raising high quality natural rice. The Wuchang rice is grown in this area with pleasant weather and quality water. The rice is protected with duck. During the season of harvest, rice fields look like golden carpets. This wonderful scene and environment is the inspiration of this design.
Loyiha muddati: The project started in September 2019 and finished in September 2020 in Shanghai.
Ish jarayoni: First, analyze the market and understand the current situation
Second, target analysis to verify what kind of design consumers will like.
Third, brand analysis compare with competitors.
Fourth, develop creative ideas.
Fifth, original design.
Sixth, sample production, color check, etc.
Finally, check the finished product.
Patentlar: Copyrights belong to CHINA STATE FARMS AGRIBUSINESS (GROUP) CORP.,
Jamoa a'zolari: Creative Director: Kazuo Fukushima
Art Director: Haruka Takeuchi
Copy Writing: Zhou Ying
Project Management: Xu Xuehua
Rasm mualliflari: Image: Photographer zhu Jie