Brazil & Murgel Design Studio tomonidan Dengo 80g Shokolad plitkasi

Brazil & Murgel Design Studio tomonidan yaratilgan Dengo 80g Shokolad plitkasi — Oziq-ovqat, Ichimliklar va Kulinariya San'ati Dizayni tanlov toifasida nufuzli 2020 A' Design Award Oltin Mukofoti mukofotining yuqori baholangan g'olibidir.

OltinKulinariya San'ati· 2020

Dengo 80g Shokolad plitkasi

muallif: Brazil & Murgel Design Studio

Mijoz: Dengo Chocolates

Kulinariya San'ati toifasida A' Design Award Oltin Mukofoti g'olibi

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Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Dengo 80g Shokolad plitkasi haqida

Dengo 80g — Dengo Chocolates uchun yaratilgan shokolad plitkasi. Haykaltaroshlik shakli kakao yig'ib olinadigan Braziliyaning Baiya shtatidagi Atlantika o'rmonining quruq barglar, yaproqlar va urug'lar kabi elementlarini aks ettiradi. Egri sirtlar ikki o'lchamli va uch o'lchamli chiziqlarni uyg'unlashtiradi, shu tufayli sayqallangan yuza plitka bo'ylab yorug'likni aks ettiradi. Plitka nozik chiziqlar va egri shakllarni saqlab qoladigan, CNC dastgohida ishlov berilgan alyuminiy shablonlardan tayyorlangan polikarbonat qoliplarda ishlab chiqariladi. Turli qalinlik plitka sindirilganda tiniq qirsillagan ovoz beradi.

Tan olinish

A' Design Award Oltin Mukofoti haqida

Dengo 80g Shokolad plitkasi A' Design Award Oltin Mukofotining g‘olibi bo‘lib, bu birinchi darajali, ajoyib va ajralib turuvchi dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Oltin g‘oliblari o‘z dizaynerlarining daholigi, donoligi va mahoratini aks ettiruvchi benihoya innovatsion, uzoqni ko‘ra oladigan va ko‘zni qamashtiruvchi ijodlardir. Dengo 80g Shokolad plitkasi misli ko‘rilmagan qiymat keltiruvchi, juda maqtalgan, yo‘nalish belgilovchi va yodgorlik darajasidagi ixtiro bo‘lishi kutiladi. A' Design Award Oltin Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini katta foyda bilan kengaytiruvchi ko‘zni qamashtiruvchi, e’zozlangan loyihadir. Dengo 80g Shokolad plitkasi kuchli istak tuyg‘ularini yaratadi, ishtiyoqni uyg‘otadi, ijodkorlikni rag‘batlantiradi va bizni maftun etadi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Since a glossy chocolate tells a lot about its quality, the shape was designed in order to treat the light as something tangible. The light is explored on a surface that results from a combination of 3D and 2D lines, creating volumes and shapes that portray elements from the Atlantic Forest, where Dengo's cacao is harvested. The chocolate becomes a sculpture that represents seeds, fruits and leaves in an effort to inspire, create brand recognition and convey the brand's message to the consumer.
O'lchamlar va qadoqlash: 80g / Width 80mm x Depth 180m x Height 8 mm (aprox)
Teglar: Cocoa, Chocolate, edible, Brazil & Murgel, organic, Brazilian Atlantic forest, cacao, Dengo, Brazil, Bahia
Ishlab chiqarish texnologiyasi: After the first creative steps, which included roughs and hand-carved wax modeling, it was developed the digital model to generate the moulding templates in CNC machined aluminum. This templates were used to manufacture polycarbonate chocolate moulds that guarantees high fidelity of the lines, curves and surfaces, as well as the high-polished finishing of the chocolate.
Dizayn muammosi: Dengo aims for real environmental and social impact through a short production chain, valuing the cocoa farmer's work. Besides, the brand has a spontaneous visual and verbal identity, with a very strong Brazilian identity and style. Therefore, it was essencial that the bar it self should tell the story about it's origin, as well as disrupting the monotony found in ordinary chocolate bars in order to reflect authenticity, spontaneity and the Brazilianness found in the brand's personality.
Tadqiqot: The first of many layers of research is the origin of Dengo's cacao: the cabruca, a traditional cocoa agroforestry system, located in the heart of the Atlantic Forest in Bahia, Brazil. In cabruca, cacao trees are cultivated under tall native species that filter access to light, and promote an active cycle of organic matter, enriching the soil with water and nutrients. Interviews with cocoa farmers, images and visits to the Atlantic Forest were a rich complement for the creation of the concept.
Ilhom: The design represents elements found in the Atlantic Forest, the origin of Dengo's cacao, such as dry leaves on the ground, foliage of the tall trees that provide an interesting play of light and shadow, and a variety of seeds. The aesthetics is also influenced by Tarsila do Amaral and Lasar Segall, two of the leading Brazilian Modern Artists. Some key characteristics of their work guided to an expressive style, consistent with what had already been created for the brand in previous projects.
Loyiha muddati: The project took place in Sao Paulo, between May and October 2018.
Ish jarayoni: Dengo Chocolate Bar should be intensely perceived through all the senses. Firstly, the bar comes as a surprise after opening its wraps, presenting an unpredictable shape. The vision engages the perception of high quality chocolate by it's polished surface, as the shape communicates the cacao's origin. Secondly, the dynamic thickness allows a crisp snap, which means it is a well-tempered chocolate and provides a good biting experience that enhances the perception of the flavor as well.
Patentlar: n/a
Jamoa a'zolari: Creative Director and Designer: Fabio Brazil
Creative Director and Designer: Henrique Murgel
Technical Developer: Alexandre Soong (Atom Studios)
Technical Developer: Hulk Giannelli (Atom Studios)
CEO and Co-Founder at Dengo: Estevan Sartoreli
Head of Operations at Dengo: Gustavo Raguzzani
Maintenance and Project Manager at Dengo: Jhonata Carvalho
Chocolatiere at Dengo: Luciana Lobo
Rasm mualliflari: Image #1: Rubens Kato
Image #2: Estudio Gastronomico
Image #3: Estudio Gastronomico
Image #4: Diego Cagnato
Image #5: Diego Cagnato