Sidel Machinery Shanghai Co.,Ltd. tomonidan Menton Aromali Suv Qadoqlash Dizayni

Sidel Machinery Shanghai Co.,Ltd. tomonidan yaratilgan Menton Aromali Suv Qadoqlash Dizayni — Qadoqlash Dizayni tanlov toifasida nufuzli 2020 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaQadoqlash· 2020

Menton Aromali Suv Qadoqlash Dizayni

muallif: Sidel Machinery Shanghai Co.,Ltd.

Mijoz: Sidel Machinery (Shanghai) Co.,Ltd.

Qadoqlash toifasida A' Design Award Bronza Mukofoti g'olibi

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A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Menton Aromali Suv Qadoqlash Dizayni haqida

Menton — import qilingan limonlar bilan tayyorlangan yengil aromali suv uchun qadoqlash dizaynidir. Dizaynda quyoshli O'rta dengiz ta'tilini eslatuvchi yorqin rang palettasidan foydalanilgan. Tasodifiy chizilgan limon naqshi tinch kayfiyat yaratadi va ichimlikning tabiiy va sog'lom xususiyatini qo'llab-quvvatlaydi. Metall ko'k rang turli ta'mlarni birlashtiradi va brendga nafis obraz beradi. To'g'ri shishasi PET materialidan yasalgan bo'lib, 500 millilitrlik hajmda faqat 17,85 gramm og'irlikka ega, bu esa ishlab chiqarish jarayonida material va energiyani tejashga yordam beradi.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Menton Aromali Suv Qadoqlash Dizayni A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Menton Aromali Suv Qadoqlash Dizayni yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Menton Aromali Suv Qadoqlash Dizayni ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Menton is a healthy, light-flavored water with the same price as water. After enjoying 3 years of rapid sales, Menton now faces many followers crowding the market with homogeneous packages and prices. The strategy is to keep the current low price but premiumize and differentiate Menton by repositioning it as a higher value product. Most importantly, don't compromise Menton's health attribute in the new package design.
O'lchamlar va qadoqlash: light weight PET bottle design: only 17.85 grams for a 500 mL bottle
Teglar: beverage, lemonade, Package Design, Graphic Design, Illustration, Lemon, flavored water, Menton
Ishlab chiqarish texnologiyasi: Menton uses Sidel Predis Dry Aseptic line, no need to add any preservatives.
The restyled straight bottle shape has a very light weight and very energy saving in the production process.
Dizayn muammosi: The first challenge we met was how to premiumize Menton and make it stand our from the competitors. We must then retain Menton's health attribute in the new high valued soft drink category, because many soft drinks give the impression of being high in sugar and unhealthy.
Another challenge is how to build a stronger brand image and further improve the relationship between brand and consumers to increase the loyalty.
Tadqiqot: Our target group is the price sensitive young people aged 15 to 25, mainly students and young white collars. Most of them are single children and have grown up together with the development of China’s advanced Internet culture. Compared with their parents, they have international tastes and higher aesthetic requirements. Considering their point of view, we decided to restyle the brand personality with funny, relaxed, young, active, fashionable and positive characteristics to emotionally resonate with them and speak for them.
Ilhom: As Menton uses imported European lemons, a bright and jaunty color palette is applied to create an association with the ideal sunny Mediterranean holiday. The unique metallic 'Tiffany blue' color helps render an exquisite brand image and unify the different flavors. We felt the precious lemon photos failed to communicate the product values, so we redesigned it with a random illustrated lemon pattern to render a lighthearted, funny, relaxing mood, convey Menton's healthy, natural attributes.
Loyiha muddati: The project started from September 2019 and finished in December 2019. The design is done in Italy and Shanghai, produced in Beijing.
Ish jarayoni: Menton is a Ready to Drink product sold in the convenient store or market around the school in middle small cities. The target group is price sensitive teenagers aged 15 to 25.
Patentlar: Copyrights belong to Jinmailang Beverage Co.,Ltd, 2019
Jamoa a'zolari: Hua Xie
Andrea Rizzardi
Simone De Paolis
Raffaella De Rossi
Sabrina de Luca
Roberta Domini
Chengjie Ding
Shuo Qu
Xiaoyan Wang
Chang Liu
Xuegang Wang
Lianfei Zhang
Wei Wang
Rasm mualliflari: Image #1 : Simone de Polis, Raffaella de Rossi, Shuo Qu, Sabrina de Luca, Chengjie Ding, Roberta Domini