Mengniu Dairy tomonidan Shiny Meadow A2 Sut idishi

Mengniu Dairy tomonidan yaratilgan Shiny Meadow A2 Sut idishi — Qadoqlash Dizayni tanlov toifasida nufuzli 2020 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushQadoqlash· 2020

Shiny Meadow A2 Sut idishi

muallif: Mengniu Dairy

Mijoz: China Mengniu Dairy Company Co., Ltd.

Qadoqlash toifasida A' Design Award Kumush Mukofoti g'olibi

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Ranglar

Dizayn

Shiny Meadow A2 Sut idishi haqida

Shiny Meadow A2 — bu yangi sut uchun mo'ljallangan idish. Idish yuqori o'tkazuvchanlikka ega PET materialidan tayyorlangan bo'lib, bu unga shisha teksturasini beradi. Uning shakli klassik Yevropa sut shisha idishiga asoslangan bo'lib, zamonaviy uslubda qayta chizilgan. Katta shaffof qism ichidagi sutni ko'rsatadi, shuning uchun mahsulotni to'g'ridan-to'g'ri ko'rish mumkin. Markazdagi katta A2 belgisi ovqatlanish piramidasi bilan uyg'unlashib, brend imijini shakllantiradi. Idish 720 ml sut sig'diradi, uning maksimal diametri 80 mm va balandligi 238 mm. Dizayn soddalik va tozalikni ifodalashga qaratilgan.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Shiny Meadow A2 Sut idishi A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Shiny Meadow A2 Sut idishi ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Shiny Meadow A2 Sut idishi ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: In China, the fresh milk is an emerging trend, most of the milk is just pure milk. Thus, we confidently designed a large area of transparency to show that milk is so nature, fresh and pure that there is nothing to hide.
The large A2 in the center is combined with the diet pyramid to create an iconic brand image. We aim to integrate this simple, modern and iconic design perfectly into the daily lives of elite families, making it a symbol of quality and elegance.
O'lchamlar va qadoqlash: 720ml, PET bottle, Color Clear, Diam(max.) 80mm x Height 238 mm.
We use high permeability PET materials to achieve the texture of glass.
Teglar: Shiny Meadow, bottle design, A2, package design, graphic design, milk, fresh, PET,
Ishlab chiqarish texnologiyasi: It only takes 2 hours from milking to processing, which is incredible. With pasteurization technology, maximum freshness is maintained without compromising the quality of the milk and achieving consistent high quality.

In addition, it relies on GPS to track the entire cold chain until A2 milk is delivered to the end consumer.
Dizayn muammosi: Before talking about packaging design, there is a crucial concept to discuss: no matter how precious and premium the milk is, we need to remember that milk itself is an essential part to human diet in the long river of history. We need to convey the simplicity, purity and elegance of milk and turn these characteristics into our brand image.
Tadqiqot: Unlike the normal fresh milk, Shiny Meadow A2 B casein milk has a special protein structure that makes it naturally lactose-free, more comparable to human breast milk and easier to digest and absorb.
The target group is relatively rational, high end with high requirements for products. In their mind, high quality life is not a pursuit but a habit.
Ilhom: The package design is elaborated to manifest a picture that the freshest milk produced in the pasture just now is carried to the urban table through time and space, as if the first sunshine arouses us in the morning.

We took inspiration from the European classic milk glass bottle and redesigned it with a modern vision. Behind the concept, there is a cultural heritage across nationalities, creating a romantic, affable and sincerity feeling, making this iconic shape even more attractive.
Loyiha muddati: The project started in August 2019 and ended in September 2019.
Bottle sample production in Sidel Shanghai.
Ish jarayoni: A2 milk sold mainly in high-end supermarket in cold chain. the advanced technology and production equipment can ensure
Patentlar: Copyrights belong to China Mengniu Dairy Co.,Ltd, 2019
Jamoa a'zolari: Qian Sun
Tianjiao Niu
Hua Xie
Andrea Rizzardi
Simone De Paolis
Raffaella De Rossi
Sabrina de Luca
Roberta Domini
Chengjie Ding
Shuo Qu
Xiaoyan Wang
Chang Liu
Yanlin Liu
Rasm mualliflari: .