Zhang Zhipeng tomonidan Shiwanyubingshao Asosiy vazifa: Ichimlik qadoqlash dizayni

Zhang Zhipeng tomonidan yaratilgan Shiwanyubingshao Asosiy vazifa: Ichimlik qadoqlash dizayni — Qadoqlash Dizayni tanlov toifasida nufuzli 2020 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushQadoqlash· 2020

Shiwanyubingshao Asosiy vazifa: Ichimlik qadoqlash dizayni

muallif: Zhang Zhipeng

Mijoz: Guangdong Shiwan Baijiu Group Co., Ltd

Qadoqlash toifasida A' Design Award Kumush Mukofoti g'olibi

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A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Shiwanyubingshao Asosiy vazifa: Ichimlik qadoqlash dizayni haqida

Shiwanyubingshao — bu xitoy ichimligi uchun qadoqlash dizayni. Dizayn asosiy vizual mavzu sifatida sher raqsi — an'anaviy xitoy tomoshasidan foydalanadi. Shisha shishadan qora shaffof purkalgan tugatma bilan tayyorlangan bo'lib, shishaning shakli qadimgi xitoy sharob idishlariga asoslangan va zarhal tafsilotlarga ega. Tashqi quti maxsus qora qog'ozdan bo'rttirib bosish jarayoni bilan tayyorlangan. Qutining yuqori qismiga tasvirlangan sher boshi joylashtirilgan. Qutini ochganda sherning bosh rangi namoyon bo'lib, ichish jarayoniga tantanavorlik tuyg'usini qo'shadi.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Shiwanyubingshao Asosiy vazifa: Ichimlik qadoqlash dizayni A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Shiwanyubingshao Asosiy vazifa: Ichimlik qadoqlash dizayni ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Shiwanyubingshao Asosiy vazifa: Ichimlik qadoqlash dizayni ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Creative elements is given priority to with lion dance adopt green visual symbols, let consumer get attracted by the rich delicate graphics and can realize that its product features, to apply Chinese traditional elements with modern design and visual performance have different feelings, let the product itself characteristic, let the consumer in the same product can have a new choice, thus promote sales.
O'lchamlar va qadoqlash: The bottle has a capacity of 500ml,a height of 22.5cm,a diameter of 9cm,a front height 26.5cm,a width of 15cm and a side width of 15cm
Teglar: Liquor,packaging design,graphic design,lion dance,Collect green,The lottery，illustration
Ishlab chiqarish texnologiyasi: The bottle body is designed as a black transparent bottle by glass spraying. The bottle type is made of ancient Chinese wine containers and gilded. Black special paper stamping process is used for outer packaging.
Dizayn muammosi: The color belt link processing between the box and the box will be a little tedious in the post-processing, but I believe that the design comes from life, so we should add the life elements, so as to reflect the product value and attract consumers to drive sales.
Tadqiqot: This a new design of liquor, its purpose is to better liquor culture combining with local traditional culture, the lion dance this tradition is the Chinese for thousands of years culture heritage, it has its own story always has a long history, it can let the consumer feel better experience two different culture, and promote our Chinese traditional culture, let the young consumers understand their own culture, also let the world know China.
Ilhom: The creative inspiration comes from Collect green, a traditional Chinese culture lion dance. In addition to the Spring Festival, it is also often performed on festive days. It explains the cultural heritage and quality pursuit of people in the era of consumption upgrading, as well as the demand for the sense of life ceremony.
Loyiha muddati: The project started in November 2019 and completed the design in Shenzhen, the proofing in Shenzhen and the production in Guangzhou in December 2019
Ish jarayoni: The illustration lion head is used on the top of the box, combined with the dynamic form of lion dance and picking. The "opening the box and uncovering the head color" increases the ritual sense of drinking, and has a good interaction with consumers in the product. Through three-dimensional thinking on products, let "tradition" become a new attraction.
Jamoa a'zolari: Design director: Zhang Zhipeng, designer: Zhang Zhipeng
Rasm mualliflari: Zhang Zhipeng