Kenneth Nienhuser авторлыгында World Cyber Games 2019 Xi'an Киберспорт фестивале

Kenneth Nienhuser авторлыгындагы World Cyber Games 2019 Xi'an Киберспорт фестивале — Чара һәм Вакыйга Дизайны ярыш категориясендә бик абруйлы 2020 A' Design Award Алтын бүләге лауреаты.

АлтынЧара· 2020

World Cyber Games 2019 Xi'an Киберспорт фестивале

автор: Kenneth Nienhuser

Заказчы: Eidetic Marketing

Чара категориясендә A' Design Award Алтын бүләге лауреаты

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Дизайн

World Cyber Games 2019 Xi'an Киберспорт фестивале турында

World Cyber Games 2019 Xi'an — Кытайның Сиань шәһәрендәге күргәзмә үзәгендә дүрт көн дәвамында үткәрелгән киберспорт фестивале. Чара 30 000 квадрат метр мәйданны биләде һәм 33 илдән 504 спортчыны туплады. Дизайн чара логотибының куб формасына нигезләнгән. Кубның нокталары, кырлары һәм яклары сәхнәгә, күрсәткеч билгеләргә һәм сувенир продукциясенә кулланылды. Үзәк мәйданда бер кырына таянып торган куб рәвешендәге LED монумент төзелде. Юллар, сәхнәләр һәм корылмалар килүчеләр агымын юнәлтү өчен планлаштырылды. Программага турнир, ачылу тантанасы, музыка фестивале һәм косплей чарасы керде.

Таныш

A' Design Award Алтын бүләге турында

World Cyber Games 2019 Xi'an Киберспорт фестивале – A' Design Award Алтын бүләге җиңүчесе, бу гаять абруйлы танып белү, ул беренче класслы, тансык һәм күренекле дизайннарга бирелә. Алтын җиңүчеләре – үз дизайнерларының талантын, зирәклеген һәм осталыгын чагылдыручы бик яңа, киң карашлы һәм ялтырап торучы иҗат җимешләре. World Cyber Games 2019 Xi'an Киберспорт фестивале чагыштыргысыз кыйммәт китерүче бик мактаулы, тенденция билгеләүче һәм монументаль уйлап табу булыр дип көтелә. A' Design Award Алтын бүләге җиңүче бу дизайн – сәнгать, фән, дизайн һәм технология чикләрен зур файда белән киңәйтүче искиткеч һәм хөрмәтле проект. World Cyber Games 2019 Xi'an Киберспорт фестивале көчле теләк хисләрен тудыра, дәрт уята, иҗатны рухландыра һәм безне кызыксындыра.

Дизайн артында

Матбугат комплекты

Дизайнер тәкъдим иткән кредитлар, команда әгъзалары һәм техник детальләр.

Уникаль үзенчәлекләр: For the WCG 2019, the main focus was consistent communication. Due to a 6 year absence, there were many challenges to overcome. To absolve these, we overhauled all wording related to design across various forms of documentation, from brand identity to event design, even operations. Consistent communication was required since WCG had evolved from being simply an esports tournament and had grown into an event that offered user engagement programs, a music festival, and conferences.
Үлчәмнәр һәм упаковка: Venue: Xi’an Qujiang International Exhibition center
Total Area: 30,000 sqm
Main Stage: Width 55,000mm x Depth 11,000mm x Height 10,000mm
Centre Plaza: Width 10,000mm x Depth 10,000mm x Height 9,500mm
Тегләр: game, eSports, WCG, World cyber games, festival
Җитештерү технологиясе: In production, we focused on effectiveness. All parts of the event space, including pathways, stages, facilities, and others, were planned out to create optimum flow throughout the event. Throughout the construction and application of structures and platforms, banner printing, and more, we maximized efficiency in costs and operations, sticking to the strategy of ‘Choice and Focus’ to maximize detail depending on location, applying the most detail to spaces that received the most attention.
Дизайн бирелмәсе: The return of WCG was the most difficult hurdle for us to overcome in this project. In the esports industry, change comes fast, in an ever-cycling world of tournaments and trends. Gamers were only familiar with the old, outdated style of previous events. Our greatest task was introducing a new WCG to viewers without erasing the fond memories of older fans. So we presented a show match, starring veteran players from previous WCG tournaments, while introducing new programs and designs.
Тикшеренү: To ensure enjoyment, we conducted research, visiting the site location, interviewing gamers, running simulations and other methods to gather as much data as we could. Our conclusion was that we would have to provide communication design that consistently conveyed that this was a WCG that was here to stay. Consistency was defined by the WCG logo, the ‘cube’. After interpreting its shape multi-dimensionally, it was applied through various communication items like pamphlets and merchandise.
Илһам: WCG 2019 Xi’an’s design’s biggest motif was the WCG logo, the ‘cube’. Our design team interpreted the aspects of the cube, its points, edges, faces, and outline, throughout design application. For example, to illustrate progress and opposition on our stage, the cube’s intersecting edges were used, and to signify harmony, the cube itself was balanced on one edge at the center of the main plaza as a LED monument.
Проект озынлыгы: January 2019 kicked off the tournament. The venue was already established at Xi’an, China’s “Xi’an Quijang International Conference & Exhibition Center”. That meant there were 7 months to plan out in detail the space design, communication design, event operations planning and more before the finals in July. The event took place from July 18th to 21st, 2019 over the course of 4 days.
Эш процессы: The World Cyber Games are the world’s first game Olympics who left the tournament scene 6 years ago. The goal now was to provide a Grand Finals that global fans with 504 athletes from 33 different countries could enjoy. Operations included managing the tournament for the 4 day event, user programs, and management of the Players Lounge for optimal communication and coordination of the athletes. Over the course of 4 days, there was also an EDM festival, an opening ceremony, and a Cosplay program.
Команда әгъзалары: Operating Directors: Ashley jung, Vicky Jin
Creative Directors: Justin Choi, Jessica Choi
Sr. Account Planners: Han Gao, Jina Cha, Jay Lee
Planners: Scott Shin, Leah Kang, Kevin Ham, Chris Ahn
Sr. Designers: Kimmi Kim, Min Seo, Olivia Shin
Designers: Ella Choi, Joanna Seok, Jed Jung