Litete Brand Design авторлыгындагы Jingyang Brick Tea Чәй тартмасы — Упаковка Дизайны ярыш категориясендә бик абруйлы 2020 A' Design Award Көмеш бүләге лауреаты.

КөмешУпаковка· 2020

Jingyang Brick Tea Чәй тартмасы

автор: Litete Brand Design

Заказчы: Litete Brand Design

Упаковка категориясендә A' Design Award Көмеш бүләге лауреаты

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Расланган бүләк лауреаты

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A' Design Award'та карау Матбугат релизы Бүләк бейджигы

Төсләр

Дизайн

Jingyang Brick Tea Чәй тартмасы турында

Jingyang кирпеч чәе — кысылган чәй кирпечләре өчен эшләнгән тартма дизайны. Тартманың үлчәмнәре 100 мм × 100 мм × 40 мм, ул кулдан ясалган дымдан саклый торган дөге кәгазеннән эшләнгән. Бизәкләр кул белән, кытайның традицион һөнәре булган агач калып белән басу ысулы ярдәмендә төшерелгән. Иллюстрацияләрдә соңгы Цин династиясе чорындагы сәүдәгәрләр тормышы һәм җирле гореф-гадәтләр сурәтләнгән, ә тулаем сериядә кытайның өч традицион төсе кулланылган. Аскы өлеше кәгазь этикетка белән ябыла. Салам бау төене тартманы бикли һәм шулай ук йөртү өчен тоткыч булып хезмәт итә.

Таныш

A' Design Award Көмеш бүләге турында

Jingyang Brick Tea Чәй тартмасы – A' Design Award Көмеш бүләге җиңүчесе, бу гадәттән тыш абруйлы танып белү, ул югары класслы, чибәр һәм тәэсирле дизайннарга бирелә. Көмеш җиңүчеләре – үз дизайнерларының искиткеч белемен, талантын һәм үткенлеген күрсәтүче бик ялтыравыклы һәм иҗади эшләр. Jingyang Brick Tea Чәй тартмасы искиткеч, үрнәк булырлык, игътибарга лаеклы профессиональ һәм тирән яңалыклы әсәр булыр дип көтелә. A' Design Award Көмеш бүләге җиңүче бу дизайн – сәнгать, фән, дизайн һәм технология чикләрен алга җигүче файдалы, югары бәяләнгән уйлап табу. Jingyang Brick Tea Чәй тартмасы – күпләрнең көнләшкән, теләкләрне уятучы, уңай хисләр китерүче һәм хәйранлык һәм гаҗәпләнү тудыручы иҗат җимеше.

Дизайн артында

Матбугат комплекты

Дизайнер тәкъдим иткән кредитлар, команда әгъзалары һәм техник детальләр.

Уникаль үзенчәлекләр: The uniqueness of this package is that we use traditional Chinese engraving technology. The craftsman is hand-carved and has a more traditional feel. The packaging material is made of hand-made rice paper, which is environmentally friendly and moisture-proof.
Үлчәмнәр һәм упаковка: 100 mm x 100 mm x 40 mm
Тегләр: Engraving,Tea Packaging,Packaging design
Җитештерү технологиясе: The final implementation of the packaging will use handmade rice paper and wood-block prints for inscription rubbing, which can promote the inheritance of China’s intangible cultural heritage. In addition, in order to reflect the packaging's original appearance and environment-friendly, its rubbing pigment, bonding glue and bundled straw ropes will all be made with natural materials. This design will also use portable straw rope to replace the original handles in order to save resources. Finally, local women will hand-package and decorate the tea bricks, which can solve their problem of a need for employment and will also stimulate economic growth.
Дизайн бирелмәсе: In the process of packaging design, in order to conform to the traditional Chinese design style, the packaging materials should be selected to consider the moisture-proof and insect-proof properties of the packaging, and finally the rice paper was selected. Decoration did not choose digital printing, but the choice of China's intangible cultural heritage block printing. Although this craft has been protected by the state, it has not been widely spread, and it has experienced many difficulties in the process of searching for intangible cultural heritage inheritors. The entire packaging process is hand-made and the size difference is created by hand, which is one of the difficulties in the packaging process. Not only that, the adhesives made from the leaves are environmentally friendly and harmless.
Тикшеренү: Jingyang Brick Tea has a history of more than 600 years. It was also known as ‘Black Gold' on the ancient Silk Road. Due to regional economic underdevelopment and a lack of brand awareness, it faces difficulties with sales and communication. This time, the local tea merchants are jointly engaged in brand packaging of Jingyang Brick Tea to solve the above problems of local tea merchants and tea farmers.
Илһам: The design concept reflects the late Qing Dynasty merchant culture and local customs. The various of life such as merchants riding horses around downtown and countryside, vendors selling the local snacks, folk artists performing Chinese operas, students preparing for exam, mother and kids.Line drawing techniques and tea receipts that circulated during the late Qing Dynasty will be used to seal the bottom of the brick tea. The design uses three Chinese traditional colors on different packaging.
Проект озынлыгы: The project started in May 2018 in TianJin and finished in February 2019 in TianJin, and was officially launched for sale in March 2019.
Эш процессы: In this product, the sealing method adopts the traditional Chinese ancient rope knot to prevent the goods from being scattered during transportation, and is also convenient for consumers to open and carry.The bottom is sealed by sticking labels, which is more traditional in Chinese style.The materials used are naturally environmentally friendly.
Патентлар: Copyrights belong to Langcer Lee, 2019.
Команда әгъзалары: Creative Director:Langcer Lee
Designers:Yang Jie
Designers:Guo LinWei
Designers:Riso Guo
Designers:Limo Pan
Illustrator:Zhang Fan
Photographer:Jiang Tao
Рәсем авторлары: #1: Photographer Jiang Tao，Jingyang Brick Tea，2018
#2: Photographer Jiang Tao，Jingyang Brick Tea，2018
#3: Photographer Jiang Tao，Jingyang Brick Tea，2018
#4: Photographer Jiang Tao，Jingyang Brick Tea，2018