Mateus Matos Montenegro авторлыгында Cafe Tunico Бренд Дизайны

Mateus Matos Montenegro авторлыгындагы Cafe Tunico Бренд Дизайны — Графика, Иллюстрация һәм Визуаль Коммуникация Дизайны ярыш категориясендә бик абруйлы 2020 A' Design Award Бронза бүләге лауреаты.

БронзаГрафика· 2020

Cafe Tunico Бренд Дизайны

автор: Mateus Matos Montenegro

Заказчы: Café Tunico

Графика категориясендә A' Design Award Бронза бүләге лауреаты

11,689

Расланган бүләк лауреаты

#89224 бүләк статусын тикшерү

Портфолионы карау Сайтка керү A' Design Award'та карау Матбугат релизы Бүләк бейджигы

Төсләр

Дизайн

Cafe Tunico Бренд Дизайны турында

Гаилә тарихын тәрҗемә итүче бренд. Кофе, гаилә, 7 бала һәм Тунико әфәнде. Бу хикәянең баганалары, һәм логотип тәрҗемә итә. Кофе дизайны акыл белән i ноктасын алыштыра; аерылгысыз иптәш шляпа Тунико әфәнде; типография гаилә традицияләрен һәм кофе җитештерүнең кул эшләрен күрсәтә. Мөһер дизайны - T, төрле урыннарда һәм әйберләрдә T, Тунико баш хәрефе, шляпасы һәм тирә-юньдәге 7 бөртек ярдәмендә кулланылганда брендны тиз тану, ул үз җирләренә мирас биргән 7 баланы күрсәтә һәм культуралар.

Таныш

A' Design Award Бронза бүләге турында

Cafe Tunico Бренд Дизайны – A' Design Award Бронза бүләге җиңүчесе, бу иҗат, зирәклек һәм үткенлек белән аерылып торган күренекле дизайннарга бирелә торган бик абруйлы танып белү. Бронза җиңүчеләре – үз дизайнерларының киң тәҗрибәсен, фантазиясен һәм тапкырлыгын раслаучы бик остаз һәм искиткеч иҗади артефактлар. Cafe Tunico Бренд Дизайны югары бәяләнгән, соклана торган һәм яратыла торган, игътибарга лаеклы профессиональ һәм яңа әйбер булыр дип көтелә. A' Design Award Бронза бүләге җиңүче бу дизайн сәнгатьтә, фәндә, дизайнда һәм технологиядә иң яхшы практиканы үз эченә ала һәм детальләргә игътибарлылыгы белән искиткеч. Cafe Tunico Бренд Дизайны ихтыяҗларны искиткеч канәгатьләндерә, теләкләргә кагыла, хисләрне сокландыра һәм кызыксынуны җәлеп итә.

Дизайн артында

Матбугат комплекты

Дизайнер тәкъдим иткән кредитлар, команда әгъзалары һәм техник детальләр.

Уникаль үзенчәлекләр: Gratitude germinated in the heart of the family. Even after Seu Tunico, the patriarch, divided his land among his seven sons, they remained there, their feet planted and engaged in the care of the land that helped raise them. Moreover, it is with all this love and affection that, after 100 years of hard work and experience, they have decided to take the coffee they plant directly to the table of other families, with the brand that translates their story. A coffee made by those who are proud to do what they love. Coffee, family, 7 children and Mr. Tunico Lucas. These are the pillars of this story, and that's what the logo translated into. The coffee design discreetly replaces point i. The inseparable companion hat represents Mr. Tunico. Typography represents the whole family tradition and the artisanal method of coffee production. A seal is a way of identifying the brand quickly and can be applied to various places and objects. In it we use the T, initial letter of Tunico, with his hat, which always accompanies him, and the grains around, representing the 7 children to whom he passed the legacy of his lands and crops.
Үлчәмнәр һәм упаковка: The packages are filled with roasted coffee and coffee beans, ranging from 250g, 500g and 1kg each. The business cards have standard measures of 5cm x 9cm closed, with a fold.
An institutional film was created for the brand with placement in social media in FullHD.
Тегләр: Brand, logotype, coffee, design, packaging, brazil, arabia, handcraft, craft, family made, 100%, 100 years, handmade
Җитештерү технологиясе: For the Cafe Tunico brand project, were used a variety of materials in the applied parts. Packaging with aluminum inner lining and screen printing in CMYK and a golden Pantone. Special business cards for sellers with printed price lists, billboards and banners. Special packaging is being developed for the brand's premium version on kraft paper with silkscreen, vinyl sticker and a special seal on hot wax.
It was created and produced a film for online placement on social media, filmed on the farm and with Mr. Tunico and his wife.
Дизайн бирелмәсе: The roots of the family were built through the coffee. As a child, Mr. Tunico dealt with the planting. Time passed, the family growing, and the coffee was still there, firm and strong. It is more than a seed, it is the translation of all this union. And now, the coffee will not only be produced there, it will be packed and will come to the table of other families.
So bringing all these references was our biggest challenge.
Тикшеренү: A market research was done to diagnose the most common and generic design styles so that the brand could differentiate itself in a strong and coherent way.
Илһам: The inspiration for this project came from family history and its intrinsic relationship with coffee. Mr. Tunico's grandparents planted the seed that gave rise to the love of coffee. Generations of their families are fruits of this passion. It was with all this love and affection that, after 100 years of hard work and experience, decided to bring the family coffee to all Brazilians. A coffee made by those who are proud to do what they love. 100 years of family, 100% artisan coffee.
Проект озынлыгы: February 2018 to may 2019
Эш процессы: The brand have a design that brings tradition of the family in its core, but imposes itself as a modern and current brand, Because of it, it attracts the target audience, as well as establishing itself as a brand of quality and strong in the acting market, with fantastic results in a very short time.
Рәсем авторлары: Image credits to Mateus Matos Montenegro and Avalanche Vitória.
Video credits to Mateus Matos Montenegro and Avalanche Vitória.