Chungsheng Chen, Enyang Chen and Wanyun Lo авторлыгында PatchU Бренд Идентификациясе, Персонаж Дизайны

Chungsheng Chen, Enyang Chen and Wanyun Lo авторлыгындагы PatchU Бренд Идентификациясе, Персонаж Дизайны — Графика, Иллюстрация һәм Визуаль Коммуникация Дизайны ярыш категориясендә бик абруйлы 2026 A' Design Award Тимер бүләге лауреаты.

ТимерГрафика· 2026

PatchU Бренд Идентификациясе, Персонаж Дизайны

автор: Chungsheng Chen, Enyang Chen and Wanyun Lo

Заказчы: Tainan University of Technology/Product Design Department

Графика категориясендә A' Design Award Тимер бүләге лауреаты

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A' Design Award'та карау Матбугат релизы Бүләк бейджигы

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Дизайн

PatchU Бренд Идентификациясе, Персонаж Дизайны турында

PatchU — карават япмасы тукымаларының калдыкларын йомшак уенчыкларга һәм көнкүреш аксессуарларына әйләндерә торган брендинг һәм персонаж дизайны проекты. Тукымалар зурлыгы, текстурасы һәм төс тоны буенча сортларга бүленә, аннары сыгылмалы үрнәкләр ярдәмендә гади юлдаш фигураларга тегелә. Күренеп торган тегү җөйләре һәм ямаулы эшләнеш бренд идентификациясенең бер өлеше буларак саклана, шуңа күрә һәр әйбер бер-берсеннән аз гына аерыла. Төргәк һәм иллюстрация материалларның чыгышын аңлата. Максат — артып калган тукымаларга яңа кыйммәт һәм көндәлек тормышта җылы урын бирү.

Таныш

A' Design Award Тимер бүләге турында

PatchU Бренд Идентификациясе, Персонаж Дизайны – A' Design Award Тимер бүләге җиңүчесе, бу яхшы эшләнгән иҗат җимешләреннән көтелгән профессиональ һәм сәнәгать таләпләренә җавап бирә торган яхшы дизайннарга бирелә торган абруйлы танып белү. Тимер җиңүчеләре үз авторларының зур осталыгын, югары махсуслашуын, белгечләрчә аңлавын һәм иҗади сәләтен күрсәтә. PatchU Бренд Идентификациясе, Персонаж Дизайны югары бәяләнгән, соклана торган һәм яратыла торган, практик һәм яңа иҗат җимеше булыр дип көтелә. A' Design Award Тимер бүләге җиңүче бу дизайн тармакның иң яхшы практикасын берләштерә һәм белем һәм талант белән бәйләнгән компетентлы техник үзлекләргә ия. PatchU Бренд Идентификациясе, Персонаж Дизайны җентеклелеге өчен хөрмәтләнә һәм дөньяны яхшырак урынга әйләндерергә булышучы тормыш сыйфатын яхшырту өчен эшләнгән.

Дизайн артында

Матбугат комплекты

Дизайнер тәкъдим иткән кредитлар, команда әгъзалары һәм техник детальләр.

Уникаль үзенчәлекләр: A circular design brand that transforms leftover bedding fabrics into character IP series based plush toys and lifestyle accessories, establishing a new business model for company by converting surplus materials into value added products. Rather than focusing solely on material reuse, it highlights healing, companionship, and emotional value. Sewing traces and patchwork logic, and imperfect connections shape the visual identity, making each piece unique and sustainability part of everyday life.
Тегләр: Branding, Circular Design, Upcycled Leftover, Plush Toy, Character IP Economy.
Җитештерү технологиясе: PatchU is realized through existing bedding manufacturing capabilities, reintroducing leftover fabrics that cannot return to mass production as the brand’s core material. Fabrics are sorted by size, texture, and tone, then transformed into plush companion products using flexible patterns. Visible stitching and patchwork are intentionally preserved as brand features. Through small-batch making and manual adjustment, each piece retains natural variation, allowing production to reflect PatchU’s values of warmth, imperfection, and individuality while ensuring a consistent and authentic brand experience.
Дизайн бирелмәсе: The main challenge for PatchU was avoiding being perceived as merely an eco or recycled-material brand. Leftover fabrics are often associated with low value, making it difficult to build emotional connection and trust. In addition, variations in fabric size, color, and texture challenged product consistency. Rather than hiding these imperfections, PatchU embraced them as brand characteristics. Through patching, stitching, and a gentle visual language, the brand reframed difference as individuality, shifting attention from material origin to emotional companionship and redefining how circular brands are perceived.
Тикшеренү: PatchU approaches brand and product design by rethinking how leftover fabrics from the bedding manufacturing process can be transformed into everyday objects that people feel comfortable using, connecting with, and keeping as long-term companions. The brand treats these leftover materials as unfinished elements, giving them new roles and emotional meaning through patching, stitching, and reassembly. As the brand evolves, PatchU reflects on people’s expectations of healing, companionship, and everyday objects, translating these feelings into gentle forms, a recognizable visual system, and an approachable brand tone. Feedback shows that compared to direct environmental messaging, people are more likely to understand and accept circular values through feelings of being cared for and accompanied. With emotion at its core, PatchU creates a brand experience where sustainability naturally becomes part of everyday life and is felt rather than explained.
Илһам: The name is derived from patch, meaning repair and reconnection, reflecting the reuse of leftover bedding fabrics. The letter U represents you, linking the act of repair with the person being cared for. Beyond material regeneration, the name expresses emotional connection and companionship. It embodies sustainability, healing, and vitality, transforming repair into a gentle, human centered experience rooted in everyday life.
Проект озынлыгы: The PatchU brand was conceived and planned in November 2025, with the development of the overall brand direction and product concepts initiated at the same time. In January 2026, the design of the IP characters began, gradually completing character definition and visual expression. In February 2026, the PatchU trademark and related intellectual property were formally filed, establishing a foundation for brand identity and future applications.
Эш процессы: PatchU collects leftover fabrics from bedding production and reorganizes them by texture and tone before redesigning them into simplified plush and companion products. Through patching and stitching, fabrics are transformed into warm, character-driven objects, with visible seams becoming part of the story. Interaction goes beyond use, as products are meant to be hugged, carried, and lived with. Through packaging and visual storytelling, PatchU helps users understand the meaning behind each piece, turning leftover materials into emotional connections and more meaningful everyday experiences.
Патентлар: Copyright belongs to acdesign associates International Co.,Ltd.
Trademark (2026) Trademark Holder: Caliphil Enterprise Co., Ltd.
Команда әгъзалары: ChungSheng Chen
EnYang Chen
WanYun Lo
TingYuan Lin
Tainan University of Technology/ Product Design Department
acdesign associates International Co.,Ltd
Caliphil Enterprise Co., Ltd.
Рәсем авторлары: Image#1~#5: acdesign associates International Co., Ltd.