Mohammadreza Eslamparast авторлыгында Romance Syrup

Mohammadreza Eslamparast авторлыгындагы Romance Syrup — Упаковка Дизайны ярыш категориясендә бик абруйлы 2025 A' Design Award Көмеш бүләге лауреаты.

КөмешУпаковка· 2025

Romance Syrup

автор: Mohammadreza Eslamparast

Заказчы: Romance

Упаковка категориясендә A' Design Award Көмеш бүләге лауреаты

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Дизайн

Romance Syrup турында

The bottle design and labels for Romance are inspired by the brand's name, with feminine curves reflecting romance. Each label features a modern Indian woman's face in a romantic situation, emphasizing the product’s cultural origin. Designed for parties and cafes, the labels use vibrant colors to evoke joy and energy. The modern 2D vector illustrations in a cubist style distinguish this product from others, which typically feature real fruit designs.

Таныш

A' Design Award Көмеш бүләге турында

Romance Syrup – A' Design Award Көмеш бүләге җиңүчесе, бу гадәттән тыш абруйлы танып белү, ул югары класслы, чибәр һәм тәэсирле дизайннарга бирелә. Көмеш җиңүчеләре – үз дизайнерларының искиткеч белемен, талантын һәм үткенлеген күрсәтүче бик ялтыравыклы һәм иҗади эшләр. Romance Syrup искиткеч, үрнәк булырлык, игътибарга лаеклы профессиональ һәм тирән яңалыклы әсәр булыр дип көтелә. A' Design Award Көмеш бүләге җиңүче бу дизайн – сәнгать, фән, дизайн һәм технология чикләрен алга җигүче файдалы, югары бәяләнгән уйлап табу. Romance Syrup – күпләрнең көнләшкән, теләкләрне уятучы, уңай хисләр китерүче һәм хәйранлык һәм гаҗәпләнү тудыручы иҗат җимеше.

Дизайн артында

Матбугат комплекты

Дизайнер тәкъдим иткән кредитлар, команда әгъзалары һәм техник детальләр.

Уникаль үзенчәлекләр: These products are used in parties and cafes, so it is used colorful forms to feel happiness and liveliness. To make them different they are designed with modern illustration technique.
The style is cubist and 2D vector illustration. Because most designs of this kind of products use real fruits it is decided to make them illustration.
Үлчәмнәр һәм упаковка: Bottle: Width 68 mm x Depth 68 mm X Height 305 mm
Label: Width 50 mm x Height 140 mm
Тегләр: Syrup, Drink, Romance, Lovely, Colorful, Cafe, Party, Illustrations, Modern, Label,
Җитештерү технологиясе: The labels are printed on matte adhesive back labels with narrow web Flexo machine. The material is paper. Each one is printed in 6 to 8 colors. The bottle is made from glass with a ROPP cap.
Дизайн бирелмәсе: The most challenging aspect of this design activity was managing the complexity of 30 distinct flavors while ensuring they formed a cohesive visual identity. The challenge was to create diverse color spaces that were visually harmonious.
labels are small and narrow so it made the design harder and had to use the less words and use objects to show their tastes.
Тикшеренү: It took a two-week exploratory research. Analyzing trends syrup design in the world, They identified a market gap for innovative designs, particularly in Cubism with flat colors. This discovery inspired a visually striking and functional packaging style, enhancing brand differentiation. There were 3 methods: shrink, full wrap label and half label before designing the bottle and decided to use half labelling.
Илһам: The design of the bottle and the labels is inspired by the name of the brand Romance, because of meaning of the name the bottle has feminine curves and labels are designed with women in each taste. Because this product is from India, it is used an Indian modern woman face to show a Romatic situation.
Проект озынлыгы: The project started in July 2024 in Tehran finished in September 2024 in Tehran
Эш процессы: The bottle shape is narrow and tall to make it easy to use and to catch it with one hand. The ROPP cap make it suitable to pour slowly the liquid.
Патентлар: Copyrights belongs to Romance syrups owner
Рәсем авторлары: Illustrator: Mohammadreza Eslamparast
Industrial Designer: Kourosh Khanmohamadi
Assistant: Soodabeh Zomorodi, Samyar Eslamparast