Justin Vinet - Model/ctzn авторлыгында KitKat Chocolatory Коммерция Интерьер Дизайны

Justin Vinet - Model/ctzn авторлыгындагы KitKat Chocolatory Коммерция Интерьер Дизайны — Интерьер Мәйданы һәм Күргәзмә Дизайны ярыш категориясендә бик абруйлы 2020 A' Design Award Алтын бүләге лауреаты.

АлтынИнтерьер· 2020

KitKat Chocolatory Коммерция Интерьер Дизайны

автор: Justin Vinet - Model/ctzn

Заказчы: Unique Store Fixtures

Интерьер категориясендә A' Design Award Алтын бүләге лауреаты

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Дизайн

KitKat Chocolatory Коммерция Интерьер Дизайны турында

Концепцияне һәм гомуми бренды инновацион рәвештә кибет дизайны аша күрсәтегез, махсус Канада базары һәм Йоркдейл клиентлары өчен. Бөтен тәҗрибәне яңадан карап чыгу өчен, элеккеге поп-халыкара һәм халыкара урыннар тәҗрибәсен куллану. Ультра-функциональ кибет булдырыгыз, бу бик зур трафик, катлаулы урын өчен яхшы эшләячәк.

Таныш

A' Design Award Алтын бүләге турында

KitKat Chocolatory Коммерция Интерьер Дизайны – A' Design Award Алтын бүләге җиңүчесе, бу гаять абруйлы танып белү, ул беренче класслы, тансык һәм күренекле дизайннарга бирелә. Алтын җиңүчеләре – үз дизайнерларының талантын, зирәклеген һәм осталыгын чагылдыручы бик яңа, киң карашлы һәм ялтырап торучы иҗат җимешләре. KitKat Chocolatory Коммерция Интерьер Дизайны чагыштыргысыз кыйммәт китерүче бик мактаулы, тенденция билгеләүче һәм монументаль уйлап табу булыр дип көтелә. A' Design Award Алтын бүләге җиңүче бу дизайн – сәнгать, фән, дизайн һәм технология чикләрен зур файда белән киңәйтүче искиткеч һәм хөрмәтле проект. KitKat Chocolatory Коммерция Интерьер Дизайны көчле теләк хисләрен тудыра, дәрт уята, иҗатны рухландыра һәм безне кызыксындыра.

Дизайн артында

Матбугат комплекты

Дизайнер тәкъдим иткән кредитлар, команда әгъзалары һәм техник детальләр.

Уникаль үзенчәлекләр: Represent the new concept & overall brand in a innovative way through the design of the store, specifically for the Canadian market and Yorkdale Clientele.
Using the experience of a previous pop up and international locations to innovate and rethink the entire experience and program of the operation.
Create a ultra-functional store, both in the FOH & BOH, that would work well for a very high traffic, programmatically complicated space.
Тегләр: pop-up, interactive, branding, experience, flagship,
Җитештерү технологиясе: The success rested upon execution and coordination of 60 custom millwork pieces. On our end, utilizing software for design development, rendering, and drawing execution, we worked through design stages rapidly, parallel pathing to expedite the process in a tight timeline. This subtle representation comes in the execution of the floor tiles, the floor inlayed messaging, custom lighting. This was to have the store resonate with the brand and have customers psychological associations be subliminal and intriguing.
Дизайн бирелмәсе: It was challenging to determine best methods to appeal to multiple demographics and stay true to brand while creating a fun experience.
The tight timeline was a hurdle but in this case because of intricate design many interrelated parts, called for coordination. There are design guidelines the needed to be followed that created additional criteria outside of standard building codes and guidelines of a project not in a mall.
The small space size added a hurdle, in the small setting all trades had to work over each other at any moment during construction.
Тикшеренү: All research was utilized from the pop-up conducted the previous year along with the insights gained from the various locations in other markets, most notably the Australian location. There was also a lot of insight gained from the information provided by the mall.
This research enabled us to understand the real-world requirements for the various functions of the store and to ensure that the space could be maximized.
Илһам: For Kitkat Chocolatory we were approached with the design opportunity to create the first permanent North American location. Our design concept was centered around ideas of a Chef Table and Maker Studio to ensure that the result would not only be beautiful, engaging, and interactive but would work well for the malls target and existing clientele. Technical for the project was from our extensive combined operational experience at Modelctzn in tandem with knowledge from Nestles previous popup.
Проект озынлыгы: The project began February 12th 2019 and finished on November 14th 2019 in Yorkdale Shopping Centre.
Эш процессы: The primary focus is the customer can come in and customize a Create Your Break Kitkat bar. They do this by choosing a chocolate base, choosing various inclusions, and customizing a message for the packaging. The second interaction is core to the Chef Table concept and takes place at a purpose-built area in the open kitchen section of the retail experience. The third interaction takes place as a more standard retail experience where the customer can purchase pre-made Kitkat bars and associated merchandise.
Патентлар: Copyrights belong to Nestle, 1911
Команда әгъзалары: Design: Justin Vinet
Branding: Patricia Tay
Architecture: Steven Fong
Builder: Nilton Tavares
Millwork: Ferro Corrente
Flipboard: Jeff Nowak
Stone: Liz Margles
Lighting: Kate MacNeill
Signage: Simon Ho
Flooring: Raffaele Calafati
Furniture: Jared
Рәсем авторлары: Photographer: One Method, 2019